农户生物菌肥购买意愿及行为的影响因素研究——基于山东省设施菜农的调研数据
|
摘要
[目的]生物菌肥对于土壤改良、环境改善、食品安全具有重要意义,但目前生物菌肥在整个肥料产业中所占份额较小,迫切需要探讨如何从农户角度提高生物菌肥的施用比例。[方法]基于设施蔬菜农户的数据,构建Bivariate Probit模型,对农户生物菌肥的购买意愿和行为的影响因素进行比较研究。[结果]农户的生物菌肥购买意愿和行为总体上呈现一致性,愿意购买的农户中有97. 77%的农户具有实际的购买行为;但两者的影响因素有所差异,从差异因素来看,质量安全检测对购买意愿具有显著的正向影响,但对购买行为的影响并不显著;农户文化程度、种植年限、对无公害、绿色、有机蔬菜的了解程度,经销商推荐,施肥指导对购买行为具有显著的正向影响。从共同因素来看,生态环境认知变量对购买意愿和购买行为影响不显著。[结论]要推广生物菌肥,需要进一步加强质量安全检测体系对农业行为的约束性,提升经销商的规范经营意识,采用集中招标等灵活的价格政策,提升农户的生态技能,并在保护生态环境方面出台更完善的农业绿色发展政策。
The bio-bacterial fertilizer is significant to soil improvement,environment improvement and food safety.At present,the proportion of bio-bacterial fertilizer in the whole fertilizer industry is small. Based on data from facility vegetable farmers,this study constructed Bivariate Probit model to study the influences of facility vegetable farmers' purchasing intention and purchasing behavior of the bio-bacterial fertilizer. The results showed that the purchasing intention and purchasing behavior of the farmers were complementary. But the influence factors were different. On one side,quality safety examination had a significant positive influence on the purchasing intention of the farmer's bio-bacterial fertilizer,while the influence on the purchase behavior not significant. Farmers' education degree,planting years,awareness of the pollution-free,green,organic vegetables,distributors' recommendation and fertilization guidance had significant positive influence on purchasing behavior. On the other side,ecological environment cognition on the purchasing intention and purchasing behavior of the farmers were not significant.Therefore,in order to promote bio-bacterial fertilizer,it is necessary to further strengthen the restriction of the quality and safety inspection system on agricultural behavior,enhance the distributors' standard operating consciousness,adopt flexible price policies such as centralized bidding,improve farmers' ecological skills and formulate a better policy on green development of agriculture to protect the ecological environment.
The bio-bacterial fertilizer is significant to soil improvement,environment improvement and food safety.At present,the proportion of bio-bacterial fertilizer in the whole fertilizer industry is small. Based on data from facility vegetable farmers,this study constructed Bivariate Probit model to study the influences of facility vegetable farmers' purchasing intention and purchasing behavior of the bio-bacterial fertilizer. The results showed that the purchasing intention and purchasing behavior of the farmers were complementary. But the influence factors were different. On one side,quality safety examination had a significant positive influence on the purchasing intention of the farmer's bio-bacterial fertilizer,while the influence on the purchase behavior not significant. Farmers' education degree,planting years,awareness of the pollution-free,green,organic vegetables,distributors' recommendation and fertilization guidance had significant positive influence on purchasing behavior. On the other side,ecological environment cognition on the purchasing intention and purchasing behavior of the farmers were not significant.Therefore,in order to promote bio-bacterial fertilizer,it is necessary to further strengthen the restriction of the quality and safety inspection system on agricultural behavior,enhance the distributors' standard operating consciousness,adopt flexible price policies such as centralized bidding,improve farmers' ecological skills and formulate a better policy on green development of agriculture to protect the ecological environment.
引文
[1]孙炜琳,王瑞波,黄圣男,等.供给侧结构性改革视角下的农业可持续发展评价研究.中国农业资源与区划,2017,38(8):1-7.
[2]范丙全.我国生物肥料研究与应用进展.植物营养与肥料学报,2017,23(6):1602-1613.
[3]张瑞福,颜春荣,张楠,等.微生物肥料研究及其在耕地质量提升中的应用前景.中国农业科技导报,2013,15(5):8-16.
[4]华树春,赵闰.我国农民对高新技术农产品购买意愿的实证分析——以微生物肥料为例.中国农机化,2012(6):33-36.
[5]左喆瑜.农户对环境友好型肥料的选择行为研究——以有机肥及控释肥为例.农村经济,2015(10):72-77.
[6]韩枫,朱立志.西部地区有机肥使用的农户行为分析——以甘肃省定西、临夏为例.中国土壤与肥料,2016(6):133-138.
[7]张利国.垂直协作方式对水稻种植农户化肥施用行为影响分析——基于江西省189户农户的调查数据.农业经济问题,2008(3):50-54.
[8]马骥.农户粮食作物化肥施用量及其影响因素分析——以华北平原为例.农业技术经济,2006(6):36-42.
[9]仇焕广,栾昊,李瑾,等.风险规避对农户化肥过量施用行为的影响.中国农村经济,2014(3):85-96.
[10]巩前文,张俊飚,李瑾.农户施肥量决策的影响因素实证分析——基于湖北省调查数据的分析.农业经济问题,2008(10):63-68.
[11]肖阳,李云威,朱立志.基于SEM的农户施肥行为及其影响因素实证研究.中国土壤与肥料,2017(4):167-174.
[12]何浩然,张林秀,李强.农民施肥行为及农业面源污染研究.农业技术经济,2006(6):2-10.
[13]玛衣拉·吐尔逊,阿斯亚·托乎提,甫祺娜依·尤力瓦斯.棉区农户过量施肥风险认知的影响因素分析——基于新疆446个棉农的问卷调查.中国农业资源与区划,2016,37(4):38-42.
[14]项诚,贾相平,黄季焜,等.农业技术培训对农户氮肥施用行为的影响——基于山东省寿光市玉米生产的实证研究.农业技术经济,2012(9):4-10.
[15]蔡荣.合同生产模式与农户肥料施用结构——基于山东省苹果种植农户调查数据的实证分析.农业技术经济,2011(3):41-51.
[16]宋宇.土地流转背景下农户生态施肥行为动因及影响因素分析——基于南水北调沿线农户实地调查.当代经济管理,2016,38(7):39-45.
[17] Starbird S. The effect of quality assurance policies for processing tomatoes on the demand for pesticides. Journal of Agricultural and Resource Eco-nomics. 1994,19(1):78-88.
[18]余威震,罗小锋,李容容,等.绿色认知视角下农户绿色技术采纳意愿与行为悖离研究.资源科学,2017,39(8):1573-1583.
[19] Nan Zhang,Ruhao Pan,Yifei Shen,et al. Development of a novel bio-organic fertilizer for plant growth promotion and suppression of rhizomerot in ginger. Biological Control,2017,114:97-105.
[20] Rizwan Ali Ansari,Irshad Mahmood. Optimization of organic and bio-organic fertilizers on soil properties and growth of pigeon pea,ScientiaHorticulturae,2017,226:1-9.
[2]范丙全.我国生物肥料研究与应用进展.植物营养与肥料学报,2017,23(6):1602-1613.
[3]张瑞福,颜春荣,张楠,等.微生物肥料研究及其在耕地质量提升中的应用前景.中国农业科技导报,2013,15(5):8-16.
[4]华树春,赵闰.我国农民对高新技术农产品购买意愿的实证分析——以微生物肥料为例.中国农机化,2012(6):33-36.
[5]左喆瑜.农户对环境友好型肥料的选择行为研究——以有机肥及控释肥为例.农村经济,2015(10):72-77.
[6]韩枫,朱立志.西部地区有机肥使用的农户行为分析——以甘肃省定西、临夏为例.中国土壤与肥料,2016(6):133-138.
[7]张利国.垂直协作方式对水稻种植农户化肥施用行为影响分析——基于江西省189户农户的调查数据.农业经济问题,2008(3):50-54.
[8]马骥.农户粮食作物化肥施用量及其影响因素分析——以华北平原为例.农业技术经济,2006(6):36-42.
[9]仇焕广,栾昊,李瑾,等.风险规避对农户化肥过量施用行为的影响.中国农村经济,2014(3):85-96.
[10]巩前文,张俊飚,李瑾.农户施肥量决策的影响因素实证分析——基于湖北省调查数据的分析.农业经济问题,2008(10):63-68.
[11]肖阳,李云威,朱立志.基于SEM的农户施肥行为及其影响因素实证研究.中国土壤与肥料,2017(4):167-174.
[12]何浩然,张林秀,李强.农民施肥行为及农业面源污染研究.农业技术经济,2006(6):2-10.
[13]玛衣拉·吐尔逊,阿斯亚·托乎提,甫祺娜依·尤力瓦斯.棉区农户过量施肥风险认知的影响因素分析——基于新疆446个棉农的问卷调查.中国农业资源与区划,2016,37(4):38-42.
[14]项诚,贾相平,黄季焜,等.农业技术培训对农户氮肥施用行为的影响——基于山东省寿光市玉米生产的实证研究.农业技术经济,2012(9):4-10.
[15]蔡荣.合同生产模式与农户肥料施用结构——基于山东省苹果种植农户调查数据的实证分析.农业技术经济,2011(3):41-51.
[16]宋宇.土地流转背景下农户生态施肥行为动因及影响因素分析——基于南水北调沿线农户实地调查.当代经济管理,2016,38(7):39-45.
[17] Starbird S. The effect of quality assurance policies for processing tomatoes on the demand for pesticides. Journal of Agricultural and Resource Eco-nomics. 1994,19(1):78-88.
[18]余威震,罗小锋,李容容,等.绿色认知视角下农户绿色技术采纳意愿与行为悖离研究.资源科学,2017,39(8):1573-1583.
[19] Nan Zhang,Ruhao Pan,Yifei Shen,et al. Development of a novel bio-organic fertilizer for plant growth promotion and suppression of rhizomerot in ginger. Biological Control,2017,114:97-105.
[20] Rizwan Ali Ansari,Irshad Mahmood. Optimization of organic and bio-organic fertilizers on soil properties and growth of pigeon pea,ScientiaHorticulturae,2017,226:1-9.