基于企业品牌文化特征的周边产品设计
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摘要
为了更好地提高企业主品牌的市场效应,更好地展现企业或者品牌的特性,增加客户黏性。分析了周边产品设计对于品牌文化的作用,提出了基于企业产品载体选择和产品形态设计所蕴涵的周边产品设计原则,通过设计实例诠释某发动机品牌文化下周边产品的设计特征。不但与现代化高端发动机的理念吻合,更能给客户或者消费者留下深刻印象。该方法为增强品牌形象,拓展品牌影响提供参考。
In order to improve the market effect of the business owner,and to better display the characteristics of the products,and increase customers stickiness. It analyzed the effects of peripheral product design about brand culture. It suggests the peripheral product principles of the carrier selection and product form design.Through the design example interprets the design features of peripheral product design. It is not only exhibition the modern concept of high-end engines,but also give a deeply impression for customers. This method provides the references to enhancing brand image.
In order to improve the market effect of the business owner,and to better display the characteristics of the products,and increase customers stickiness. It analyzed the effects of peripheral product design about brand culture. It suggests the peripheral product principles of the carrier selection and product form design.Through the design example interprets the design features of peripheral product design. It is not only exhibition the modern concept of high-end engines,but also give a deeply impression for customers. This method provides the references to enhancing brand image.
引文
[1]白俊峰,王亚平.人性化设计理念在产品设计中的应用[J].设计.2018(12):144-145.
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[4]张阳阳.浅析品牌文化与视觉形象设计的关系[J].艺术科技.2017(10):260.
[5]赵浩杰.个性化需求对产品设计形式的影响[J].山东纺织经济.2010(1):87-89.
[6]田春霞.附属产品:一种新的设计方向[J].设计.2014(7):35-37.
[2]唐文青.产品周边设计研究[D].天津:天津科技大学研究生学位论文.2010.13-14.
[3]康佳云珊.苹果iPad与亚马逊Kindle的产品服务设计比较和价值分析[J].设计.2018(15):134-136.
[4]张阳阳.浅析品牌文化与视觉形象设计的关系[J].艺术科技.2017(10):260.
[5]赵浩杰.个性化需求对产品设计形式的影响[J].山东纺织经济.2010(1):87-89.
[6]田春霞.附属产品:一种新的设计方向[J].设计.2014(7):35-37.