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基于时间满意度的O2O外卖配送路径优化问题研究
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摘要
本文在分析餐饮O2O外卖客户满意度特点的基础上,基于传统的取送货车辆路径问题模型,提出一个适合餐饮O2O外卖配送的优化模型,并提出了能够有效求解该模型的启发式算法。模型以最大化客户时间满意度为目标,其中客户满意度利用到达客户时间的函数进行刻画。利用调研获取的某外卖平台的某个配送中心的实际数据构造测试算例,通过数值实验,验证了模型和算法的有效性。最后,基于仿真实验结果提出可行的外卖平台改进配送效率和客户满意度的建议。
O2O food delivery has developed quickly in recent years,in which the customer time satisfaction is an essential goal.In this paper,based on the analysis of characteristics of customer satisfaction in O2 O food delivery,aproper model is built on the basis of classical pickup and delivery vehicle routing problem.Also,heuristic algorithm is proposed for solving this model.The aim is to maximize the customer time satisfaction,which is described as a function to the arrival time at the customer.A test instance is built based on the data from a real O2 O food delivery organization.Computational results demonstrate the effectiveness of the model and algorithm.Finally,suggestions that can potentially improve both the delivery efficiency and customer satisfaction are provided.
引文
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