考虑企业社会责任缺失的双渠道供应链决策模型
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- 英文论文题名：Decision Model of A Dual-Channel Supply Chain Considering Corporate Social Irresponsibility
- 论文作者：应佩佩 ; 刘斌
- 英文论文作者：YING Pei-pei ; LIU Bin ; School of Economics and Management ; Shanghai Maritime University
- 年：2016
- 作者机构：上海海事大学经济管理学院;
- 论文关键词：供应链 ; 双渠道 ; 企业社会责任缺失 ; 策略选择
- 英文论文关键词：supply chain ; dual-channel ; corporate social irresponsibility ; strategy choice
- 会议召开时间：2016-11-12
- 会议录名称：第十八届中国管理科学学术年会论文集
- 英文会议录名称：Proceedings of the 18th Chinese Annual Conference on Management Science
- 语种：中文
- 分类号：F270;F274;F426.7
- 学会代码：ZHYJ
- 会议名称：第十八届中国管理科学学术年会
- 会议地点：中国陕西西安
- 主办单位：中国优选法统筹法与经济数学研究会、西安交通大学、中国科学院科技战略咨询研究院、《中国管理科学》编辑部
- 学会名称：中国优选法统筹法与经济数学研究会
- 页数：8
- 文件大小：595k
- 原文格式：O
- 会议级别：全国
摘要
本文通过一个全局变量来刻画企业社会责任缺失水平,并假定其对市场需求具有负的影响,分别在三种情形下研究双渠道供应链的最优定价和制造商的CSI策略选择。结果表明:当市场对CSI行为敏感度较低时,制造商存在CSI;当市场对CSI行为敏感度较高时,制造商无CSI。此外,CSI行为对成本的影响系数越大,制造商存在CSI的可能越高;两条渠道的可替代性越小,制造商存在CSI的可能也越高。
The strategy choice of corporate social irresponsibility of manufacturer in a dual-channel supply chain is studied in this paper.The optimal pricing strategy,as well as the optimal profit of the manufacturer in different CSI strategies is derived.By the comparison analysis,it is found that it is beneficial for the manufacturer to behave CSI when the market is less sensitive to CSI.Besides,with the coefficient of CSI on the cost increase,the manufacturer is more likely to behave CSI.And the manufacturer behave CSI as much as possible when the channels are less substitutable.
The strategy choice of corporate social irresponsibility of manufacturer in a dual-channel supply chain is studied in this paper.The optimal pricing strategy,as well as the optimal profit of the manufacturer in different CSI strategies is derived.By the comparison analysis,it is found that it is beneficial for the manufacturer to behave CSI when the market is less sensitive to CSI.Besides,with the coefficient of CSI on the cost increase,the manufacturer is more likely to behave CSI.And the manufacturer behave CSI as much as possible when the channels are less substitutable.
引文
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[15]Panda S,Modak N M.Basu M.et al.Channel coordination and profit distribution in a social responsible threelayer supply chain[J].International Journal of Production Economics,2015,168:224-233.
[16]倪得兵,李璇,唐小我.供应链中CSR运作;相互激励、CSR配置与合作[J].中国管理科学,2015,23(9):97-105.
[17]梁佑山,倪得兵,唐小我.基于企业社会责任的供应链双渠道竞争模型[J].中国管理科学,2013,21(S2);453-460.
[18]Modak N M,Panda S,Sann S S,et al.Corporate social responsibility,coordination and profit distribution in a dual-channel supply chain[J].Pacific Science Review,2014,16(4).235-249.
[19]黄松.双渠道供应链中定价与社会责任决策模型研究[J].商业研究,2014,56(5):153-161.
[20]Zhang Rong,Liu Bin,Wang Wenliang.Pricing decisions in a dual channels system with different power structures[J].Economic Modelling,2012,29(2):523-533.
[21]Debing N,Kevin W L.Tang Xiao wo.Social responsibility allocation in two-echelon supply chains:Insights from wholesale price constracts[J].European Journal of Operational Research,2010,207(3):1269-1279.
[2]杨皖苏,杨善林.中国情境下企业社会责任与财务绩效关系的实证研究——基于大、中小型上市公司的对比分析[J].中国管理科学,2016,24(1):143-150.
[3]万寿义,刘非菲.企业社会责任与企业社会责任缺失关系的实证分析[J].财会月刊,2014,(22):3-8.
[4]Armstrong J S.Social irresponsibility in management[J].Journal of Business Research,1977,5(3):185-213.
[5]姜丽群.国外企业社会责任缺失研究述评[J].外国经济与管理,2014,36(2):13-23.
[6]Murphy P E,Schlegelmilch B B.Corporate social responsibility and corporate social irresponsibility:Introduction to a special topic section[J].Journal of Business Research,2013,66(10):1807-1813.
[7]Mishina Y,Dykes B J,Block E S,et al.Why"good"firms do bad things:The effects of high aspirations,high expectations,and prominence on the incidence of corporate illegality[J].Academy of Management Journal,2010,53(4):701-722.
[8]Armstrong J S,Green K C.Effects of corporate social responsibility and irresponsibility policies[J].Journal of Business Research,2013,66(10).1922-1927.
[9]Lin-Hi N.M(u|¨)ller K.The CSR bottom line.Preventing corporate social irresponsibility[J].Journal of Business Research,2013,66(10):1928-1936.
[10]Sweetin V H.Konwles L L,Summey J H,et al.Willingness-to-punish the corporate brand for corporate social irresponsibility[J].Journal of Business Research,2013,66(10):1822-1830.
[11]王仙雅,毛文娟.消费者对企业社会责任缺失行为的感知——消费者归因和期望的影响[J].北京理工大学学报(社会科学版),2015,17(6):74-80+112.
[12]Goering G E.Corporate social responsibility and marketing channel coordination[J].Research in Economics,2012,66(2):142-148.
[13]Hsueh C F,Chang M S.Equilibrium analysis and corporate social responsibility for supply chain integration[J].European Journal of Operational Research,2008,190(1):116-129.
[14]Panda S.Coordination of a socially responsible supply chain using revenue sharing contract[J].Transportation Research Part E:Logistics and Transportation Review,2014,67:92-104.
[15]Panda S,Modak N M.Basu M.et al.Channel coordination and profit distribution in a social responsible threelayer supply chain[J].International Journal of Production Economics,2015,168:224-233.
[16]倪得兵,李璇,唐小我.供应链中CSR运作;相互激励、CSR配置与合作[J].中国管理科学,2015,23(9):97-105.
[17]梁佑山,倪得兵,唐小我.基于企业社会责任的供应链双渠道竞争模型[J].中国管理科学,2013,21(S2);453-460.
[18]Modak N M,Panda S,Sann S S,et al.Corporate social responsibility,coordination and profit distribution in a dual-channel supply chain[J].Pacific Science Review,2014,16(4).235-249.
[19]黄松.双渠道供应链中定价与社会责任决策模型研究[J].商业研究,2014,56(5):153-161.
[20]Zhang Rong,Liu Bin,Wang Wenliang.Pricing decisions in a dual channels system with different power structures[J].Economic Modelling,2012,29(2):523-533.
[21]Debing N,Kevin W L.Tang Xiao wo.Social responsibility allocation in two-echelon supply chains:Insights from wholesale price constracts[J].European Journal of Operational Research,2010,207(3):1269-1279.