加入WTO中国汽车工业发展战略研究
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摘要
本论文从战略管理的角度对中国加入WTO后中国汽车工业发展战略进
行分析和研究，以五力模型分析、SWOT分析法、价值链分析为理论基础，
对加入WTO后中国汽车工业的外部环境、行业的五力模型、SWOT分析、价
值链分析、发展模式分析等方面进行分析和研究，提出中国汽车工业总体
发展战略建议，并结合东风汽车公司的具体情况提出东风汽车公司的发展
战略。
本论文分四个部分。第一部分，对战略管理的发展历史进行了回顾，
对战略管理的定义和不同流派进行了介绍，对本论文所使用的战略管理理
论简单地进行介绍。第二部分，对加入WTO我国汽车工业发展环境进行分
析，分析了国际汽车工业发展若干新特点，分析了加入WTO对我国汽车工
业的影响，采用五力模型分析方法来分析中国加入WTO后中国汽车行业的
竞争状况，采用SWOT分析方法来分析中国加入WTO后中国汽车行业优势、
劣势、机会和威胁，采用价值链的分析方法找出中国加入WTO后中国汽车
行业如何培养和提高竞争优势，通过不同发展模式分析提出符合中国实际
情况的发展模式。第三部分，分析和研究加入WTO中国汽车工业发展战略，
分析了汽车工业在我国国民经济发展中的战略地位，提出对民族汽车工业
要重新认识，提出加入WTO我国汽车工业发展战略总体思路和一些具体措
施。第四部分，结合东风汽车公司的具体情况提出加入WTO东风汽车公司
发展战略，对东风汽车公司发展历史进行了简单回顾，采用SWOT分析方法
来分析东风汽车公司的优势、劣势、发展机会和威胁，采用价值链分析的
方法来分析东风汽车公司如何培养和提高竞争优势，最后提出东风汽车公
司的发展战略
The thesis, from an angle of strategic management, carries out analyses and research on China's auto industry development strategy after Chinaj's entrance to WTO. With theoretic bases of Five Forces Model, SWOT analytic method and value chain analysis, the paper analyzes and researches the exterior environment of our country j-s auto industry as well as the industry itself, putting forward suggestion on the integrated development strategy of the auto industry of China and stipulating the development strategy of Dongfeng Auto Company in combination with the company's concrete situation.
The paper is divided into four parts. The first part looks back the development history of strategic management and introduces the definition and the types of strategic management. Brief introduction is also made on the strategic management theories applied in this thesis. In the second part, analyses are conducted on the development environment for the auto industry in our country after Chinaj-s entrance to WTO. The writer also analyzes the new features appearing in the global auto industry development and the influences on the country;-s auto industry brought by Chinaj-s joining to WTO. The Five Forces Model analytic method is used here in analyzing the competition status of Chinaj-s auto industry after Chinaj-s accession to WTO and the writer applies SWOT analytical method in making analysis on the advantages and disadvantages of Chinaj-s auto industry and the opportunities and the threats that the industry faces or will face. Additionally, the value chain analytic method is also adopted in explaining ho
w the nationj-s auto industry cultivates and upgrades its competition advantages after China joined WTO. The third part makes analyses and researches on the development strategy of Chinai-s auto industry. It also analyzes the strategic position mat the auto industry possesses in the domestic economic development of the country and brings out the ideas that new understanding should be obtained on the national auto industry. In this part, the writer also puts forward the integral strategic thought and some concrete measures for the auto industry development in our country after China|-s accession to WTO. In the fourth part, the writer, in combination of the situation of Dongfeng Auto Company, raises the development strategy for the company after China joined WTO. SWOT analytic method is used here in analyzing the advantages, the disadvantages, the development opportunities and the threats of Dongfeng Auto Company and the value chain analytic method is applied in explaining how Dongfeng Company cultivates an d
improves its competition advantage. The part, in the end, puts forward the development strategy for Dongfeng Auto Company.
行分析和研究，以五力模型分析、SWOT分析法、价值链分析为理论基础，
对加入WTO后中国汽车工业的外部环境、行业的五力模型、SWOT分析、价
值链分析、发展模式分析等方面进行分析和研究，提出中国汽车工业总体
发展战略建议，并结合东风汽车公司的具体情况提出东风汽车公司的发展
战略。
本论文分四个部分。第一部分，对战略管理的发展历史进行了回顾，
对战略管理的定义和不同流派进行了介绍，对本论文所使用的战略管理理
论简单地进行介绍。第二部分，对加入WTO我国汽车工业发展环境进行分
析，分析了国际汽车工业发展若干新特点，分析了加入WTO对我国汽车工
业的影响，采用五力模型分析方法来分析中国加入WTO后中国汽车行业的
竞争状况，采用SWOT分析方法来分析中国加入WTO后中国汽车行业优势、
劣势、机会和威胁，采用价值链的分析方法找出中国加入WTO后中国汽车
行业如何培养和提高竞争优势，通过不同发展模式分析提出符合中国实际
情况的发展模式。第三部分，分析和研究加入WTO中国汽车工业发展战略，
分析了汽车工业在我国国民经济发展中的战略地位，提出对民族汽车工业
要重新认识，提出加入WTO我国汽车工业发展战略总体思路和一些具体措
施。第四部分，结合东风汽车公司的具体情况提出加入WTO东风汽车公司
发展战略，对东风汽车公司发展历史进行了简单回顾，采用SWOT分析方法
来分析东风汽车公司的优势、劣势、发展机会和威胁，采用价值链分析的
方法来分析东风汽车公司如何培养和提高竞争优势，最后提出东风汽车公
司的发展战略
The thesis, from an angle of strategic management, carries out analyses and research on China's auto industry development strategy after Chinaj's entrance to WTO. With theoretic bases of Five Forces Model, SWOT analytic method and value chain analysis, the paper analyzes and researches the exterior environment of our country j-s auto industry as well as the industry itself, putting forward suggestion on the integrated development strategy of the auto industry of China and stipulating the development strategy of Dongfeng Auto Company in combination with the company's concrete situation.
The paper is divided into four parts. The first part looks back the development history of strategic management and introduces the definition and the types of strategic management. Brief introduction is also made on the strategic management theories applied in this thesis. In the second part, analyses are conducted on the development environment for the auto industry in our country after Chinaj-s entrance to WTO. The writer also analyzes the new features appearing in the global auto industry development and the influences on the country;-s auto industry brought by Chinaj-s joining to WTO. The Five Forces Model analytic method is used here in analyzing the competition status of Chinaj-s auto industry after Chinaj-s accession to WTO and the writer applies SWOT analytical method in making analysis on the advantages and disadvantages of Chinaj-s auto industry and the opportunities and the threats that the industry faces or will face. Additionally, the value chain analytic method is also adopted in explaining ho
w the nationj-s auto industry cultivates and upgrades its competition advantages after China joined WTO. The third part makes analyses and researches on the development strategy of Chinai-s auto industry. It also analyzes the strategic position mat the auto industry possesses in the domestic economic development of the country and brings out the ideas that new understanding should be obtained on the national auto industry. In this part, the writer also puts forward the integral strategic thought and some concrete measures for the auto industry development in our country after China|-s accession to WTO. In the fourth part, the writer, in combination of the situation of Dongfeng Auto Company, raises the development strategy for the company after China joined WTO. SWOT analytic method is used here in analyzing the advantages, the disadvantages, the development opportunities and the threats of Dongfeng Auto Company and the value chain analytic method is applied in explaining how Dongfeng Company cultivates an d
improves its competition advantage. The part, in the end, puts forward the development strategy for Dongfeng Auto Company.
引文
[1]徐二明．企业战略管理．中国经济出版社，1998
[2]迈克尔.波特 竞争优势．华夏出版社，1997
[3]迈克尔.波特 竞争战略．华夏出版社，1997
[4]菲利普.科特勒 市场营销导论．华夏出版社，2001
[5]安娜蓓尔.碧莱尔(ANNABEL BEEREL)．领导与战略规划．机械工业出版社，2001
[6]杜胜利．企业经营业绩评价．经济科学出版社，1999
[7]申明．知识资本运营论．企业管理出版社，1998
[8]甘华鸣．经营战略．中国国际广播出版社，1999
[9]保罗.斯图伯特(英)．品牌的力量．中信出版社，1999
[10]刘凤军．略论企业营销与政府行为．中国流通经济，1998
[11]迈克尔(澳)，阿尔玛(美)．环境营销．机械工业出版社，1999
[12]刘正国．管理激励．上海财经大学出版社，1998年
[13]经济白皮书---2000年中国经济预测与展望．中国经济出版社，2000
[14]2000年中国汽车工业年鉴．中国汽车技术研究中心，2001
[15]2000年中国汽车市场年鉴．中国商业出版社，2001
[16]大卫.桑普斯福特，泽弗里斯．桑纳托斯．劳动经济学前沿问题．中国税务出版社，2000
[17]杨卫东．国企改革必由之路—多元混合．武汉大学出版社，1999
[18]王元庆．市场进入战略．企业管理出版社，1999
[19]钟育赣．品牌策划与市场传播．中山大学出版社，1997
[20]罗伯特.韦兰(美)．走进客户的心．经济日报出版社，1998
[21]屈云波．工业品营销实务．企业管理出版社，1999
[22]杜胜利．企业经营业绩评价．经济科学出版社，1999
[23]申明．知识资本运营论．企业管理出版社，1998
[24]刘正国．管理激励．上海财经大学出版社，1998
[25]胡景北．工资增长的发展经济学导论．上海财经大学出版社，1997
[26]宋承先．现代西方经济学(第二版)．复旦大学出版社。1997
[27]傅家骥．技术创新学．清华大学出版社，1998
[28]安娜蓓尔.碧莱尔(ANNABEL BEEREL)．领导与战略规划．机械工业出版社，2001
[29]陈章武．管理经济学．清华大学出版社，1996
[30]李悦．产业经济学．中国人民大学出版社，1998
[31]邓明然．公司理财．企业管理出版社，1999
[32] 程振彪． 中国汽车工业当前面临的形势及发展战略选择， 2001
[33] 张小玄． 中国企业发展报告1990～2000． 社会科学文献出版社，2001
[34] Alex Miller. Strategic Management. McGraw-hill, Inc. 1998
[35] Theodore Levitt. The Globalization of Markets,. Harvard Business Review, May-June 1993
[36] Andrew Steer. Ten Principles of the New Environmentalism.Finance & Development, December 1996
[37] Blair W. Feltmate. Making Sustainable Development a Corporate Reality. CMA-the Management Accounting Magazine, March 1, 1997
[38] Miguel de Madrid. National sovereignty and Globalization. Houston Journal of International Law, Spring 1997
[39] Matt Forney. Rule by Law. Far Eastern Economic Review, March 313． 1997
[40] Edmund Duffy. Business Law in China: Evolutionary Revolution. Journal of International Affairs, January 1996
[41] John Colmey. Market Segmentation. Far Eastern Economic Review, 1997
[42] Terry Cotter. All Consumers Aren' t Alike. The Wall Street Journal, September 1996
[43] Katayama Osamu. Cheapest in the World. Look Japan, May 1997
[44] F. John Mathis. Export Payment Terms Adjust the Risk to Exporters and the Cost to Importers o Business America, October 1997
[45] Betty Jane Punnett. Towards Effective Management of Expatriate Spouses. Journal of World Business, 1997
[46] Nisha Gopalanun. Asia Dumps Cut-Price Luxury cars in HK. South China Morning Post, January 4,1998
[2]迈克尔.波特 竞争优势．华夏出版社，1997
[3]迈克尔.波特 竞争战略．华夏出版社，1997
[4]菲利普.科特勒 市场营销导论．华夏出版社，2001
[5]安娜蓓尔.碧莱尔(ANNABEL BEEREL)．领导与战略规划．机械工业出版社，2001
[6]杜胜利．企业经营业绩评价．经济科学出版社，1999
[7]申明．知识资本运营论．企业管理出版社，1998
[8]甘华鸣．经营战略．中国国际广播出版社，1999
[9]保罗.斯图伯特(英)．品牌的力量．中信出版社，1999
[10]刘凤军．略论企业营销与政府行为．中国流通经济，1998
[11]迈克尔(澳)，阿尔玛(美)．环境营销．机械工业出版社，1999
[12]刘正国．管理激励．上海财经大学出版社，1998年
[13]经济白皮书---2000年中国经济预测与展望．中国经济出版社，2000
[14]2000年中国汽车工业年鉴．中国汽车技术研究中心，2001
[15]2000年中国汽车市场年鉴．中国商业出版社，2001
[16]大卫.桑普斯福特，泽弗里斯．桑纳托斯．劳动经济学前沿问题．中国税务出版社，2000
[17]杨卫东．国企改革必由之路—多元混合．武汉大学出版社，1999
[18]王元庆．市场进入战略．企业管理出版社，1999
[19]钟育赣．品牌策划与市场传播．中山大学出版社，1997
[20]罗伯特.韦兰(美)．走进客户的心．经济日报出版社，1998
[21]屈云波．工业品营销实务．企业管理出版社，1999
[22]杜胜利．企业经营业绩评价．经济科学出版社，1999
[23]申明．知识资本运营论．企业管理出版社，1998
[24]刘正国．管理激励．上海财经大学出版社，1998
[25]胡景北．工资增长的发展经济学导论．上海财经大学出版社，1997
[26]宋承先．现代西方经济学(第二版)．复旦大学出版社。1997
[27]傅家骥．技术创新学．清华大学出版社，1998
[28]安娜蓓尔.碧莱尔(ANNABEL BEEREL)．领导与战略规划．机械工业出版社，2001
[29]陈章武．管理经济学．清华大学出版社，1996
[30]李悦．产业经济学．中国人民大学出版社，1998
[31]邓明然．公司理财．企业管理出版社，1999
[32] 程振彪． 中国汽车工业当前面临的形势及发展战略选择， 2001
[33] 张小玄． 中国企业发展报告1990～2000． 社会科学文献出版社，2001
[34] Alex Miller. Strategic Management. McGraw-hill, Inc. 1998
[35] Theodore Levitt. The Globalization of Markets,. Harvard Business Review, May-June 1993
[36] Andrew Steer. Ten Principles of the New Environmentalism.Finance & Development, December 1996
[37] Blair W. Feltmate. Making Sustainable Development a Corporate Reality. CMA-the Management Accounting Magazine, March 1, 1997
[38] Miguel de Madrid. National sovereignty and Globalization. Houston Journal of International Law, Spring 1997
[39] Matt Forney. Rule by Law. Far Eastern Economic Review, March 313． 1997
[40] Edmund Duffy. Business Law in China: Evolutionary Revolution. Journal of International Affairs, January 1996
[41] John Colmey. Market Segmentation. Far Eastern Economic Review, 1997
[42] Terry Cotter. All Consumers Aren' t Alike. The Wall Street Journal, September 1996
[43] Katayama Osamu. Cheapest in the World. Look Japan, May 1997
[44] F. John Mathis. Export Payment Terms Adjust the Risk to Exporters and the Cost to Importers o Business America, October 1997
[45] Betty Jane Punnett. Towards Effective Management of Expatriate Spouses. Journal of World Business, 1997
[46] Nisha Gopalanun. Asia Dumps Cut-Price Luxury cars in HK. South China Morning Post, January 4,1998