对《网球》杂志国际网球四大公开赛报道的研究
摘要
随着网球运动在全球的影响力日益增强,在国内网球运动也受到大众的广泛关注。2002年,上海承办了大师杯总决赛,在上海乃至全国掀起了一阵网球热潮。同时,随着中国女子网球运动员在国际女子网坛上取得的成就,尤其是2011年,李娜夺得澳大利亚网球公开赛女单比赛亚军,创造了亚洲运动员在在大满贯中的最好成绩,也推动了网球运动在中国的蓬勃发展。同时也促进了网球类杂志的发展。
目前,我国有《网球天地》(1990年创刊)、《网球》(2003年创刊)和《网球俱乐部》(2007年创刊)3份专业类网球杂志。其中《网球》杂志在国内的发行量和影响力最大,在对国际网球四大公开赛的报道和培养记者、编辑队伍方面,形成了优势和特色。同时,通过研究发现《网球》杂志在赛事报道方面,尤其是对国际网球四大公开赛的报道,还有很多改进和提升空间。
本文采用文献资料法、文本分析法、数理统计法和个案研究法,对《网球》杂志2005年-2010年国际网球四大公开赛的报道进行了研究,通过对《网球》杂志的封面、版块设置和报道特色等方面的分析和研究,总结出其特点,并找出《网球》杂志在国际网球四大公开赛报道方面的不足,提出相应的建议。
《网球》杂志在封面设计上,刊名设计保持稳定,封面要目呈现醒目,封面图片表现多样,封面人物与四大满贯夺冠人选同步。
在栏目设置上,期刊各栏目定位越来越细分化,小众化趋势明显。
在报道特色方面,从报道来源、报道体裁、议题内容三方面进行研究。在报道来源上,现场采写报道和独家报道日益增多,稿件来源渠道逐步拓宽,同时与新媒体的合作更加紧密。在报道体裁上,具有多样性、形式的相对固定性和创新性的特点;另外,人物通讯在写作手法上注重体育新闻故事化的特点;日记式报道强调现场参与感和体验真实性;预测性报道和体育述评注重技战术分析的专业性;本刊记者采写的人物专访增多,突出挖掘人物的内心世界和比赛背后的故事;介绍性文章关注非赛事报道方面,涵盖面较广。在议题内容上,注重文化特色,注重传播四大满贯的赛事的文化底蕴;专业色彩浓厚,注重数据分析;做深度报道,利用本土优势和可得资源的便利性对中国军团的报道较为细致;关于网球选手的成长背景和网坛经历所用笔墨较多,具有人文关怀;文字力量强,重视文字表达和用词的语言感。
《网球》对四大满贯的报道有如下问题:与新媒体的融合度不够;与外刊合作和报道原创性的矛盾;报道的客观性与记者主观立场之间存在矛盾。
最后给出建议:加强传统媒体和新媒体的融合与发展;培养具有独特文风和写作风格的记者和编辑;开拓记者和编辑不同的叙述视角,避免主观倾向;处理好杂志商业化和专业化定位的关系。
As the growing influence of tennis in the world, tennis has also been received attention from public in China. In 2002, Tennis Masters Cup Final Shanghai was held in Shanghai and even the whole country raised a burst of tennis boom. At the same time, with the Chinese women's tennis players’accomplishments in international women's tennis, especially in 2011, Li Na won the second place of single women’s game in Australian Open Tennis Championships.She created Asian tennis players’best result in grand slam, and development of tennis was also promoted in China. It also promoted the development of tennis magazines.
At present, there are 3 types of professional tennis magazines in China, respectively“Tennis World”(1990 published),“Tennis”(2003 published) and“Tennis Club”(2007 published). Among them,“Tennis”plays the most important role whether circulation or influence in China. It had its advantages and characteristics in the four grand slam reports and cultivating journalists and editing team. Meanwhile, through the research, it is found that the tennis magazine needs to be improved in match reports, especially in the four grand slam reports.
In this paper, the writer used four methods which are the literature material method, textual analysis, probability method and case study method to research 2005-2010 the four grand slam reports in“Tennis”.Through study of the covers, edition piece settings and report features, the antuor sums up their advantage, and find out the shortage of tennis magazine reported in grand slam, puts forward the corresponding suggestion.
In“Tennis”magazine cover designs, the title design remains stable, the cover directory presents eye-catching, the cover picture performance is varied, and the cover characters and the four grand slam title candidates are synchronization.
In columns, each column positioning of the periodical is segmentation, the development of narrow communication is more obvious.
On the characteristics of report, the thesis is studied from the reports’sources, forms, and the contents of agendas. On the sources of reports, site interviews and exclusive reports are gradually increased, and the methods of getting reports’resource are broadened, at the same time, the cooperation with new media are more frequently. On the forms of reports, there are some features such as diversity, creative, and fixed in format; besides, the writing style of Personage's Communication tends to be story of sports news; the diarial reports emphasize the feeling of being live, and the authenticity of experience; the predictive reports and sports review pay attention to the profession of tactics; the profiles interviewed by this magazine itself are increased, and focused on the inner world of the interviewees, as well as the stories behind the games; the introductive reports keep a watchful eye on non event reports, and cover a broad range. On the contents of reports, the magazine pays attention to the culture, especially focus on communicating the cultural deposits of Grand Slam; be professional, and never lack of data analysis; has depth reports, and makes full use of native advantages and available resources to report Chinese regiment detailedly; there are much words about players’growing background and career experience, with humanistic concern; the power of words is strong, and focus on the expression of words.
The four grand slam reporting in“tennis”has the following problems: the alignment with the new media are not enough; the contradictions between the periodicals cooperation and reports of originality are exist; and the contradictions between objectivity and the subjective standpoints are also exist.
Suggestions are given in the ending of thesis:strengthen traditional media and new media integration and development; to develop a unique style and style of writing of reporters and editors; pioneering the reporters and editors’s of the narrative angle of view to avoid subjective tendency; and handle the commercialization and professional positioning journal’s relationship.
目前,我国有《网球天地》(1990年创刊)、《网球》(2003年创刊)和《网球俱乐部》(2007年创刊)3份专业类网球杂志。其中《网球》杂志在国内的发行量和影响力最大,在对国际网球四大公开赛的报道和培养记者、编辑队伍方面,形成了优势和特色。同时,通过研究发现《网球》杂志在赛事报道方面,尤其是对国际网球四大公开赛的报道,还有很多改进和提升空间。
本文采用文献资料法、文本分析法、数理统计法和个案研究法,对《网球》杂志2005年-2010年国际网球四大公开赛的报道进行了研究,通过对《网球》杂志的封面、版块设置和报道特色等方面的分析和研究,总结出其特点,并找出《网球》杂志在国际网球四大公开赛报道方面的不足,提出相应的建议。
《网球》杂志在封面设计上,刊名设计保持稳定,封面要目呈现醒目,封面图片表现多样,封面人物与四大满贯夺冠人选同步。
在栏目设置上,期刊各栏目定位越来越细分化,小众化趋势明显。
在报道特色方面,从报道来源、报道体裁、议题内容三方面进行研究。在报道来源上,现场采写报道和独家报道日益增多,稿件来源渠道逐步拓宽,同时与新媒体的合作更加紧密。在报道体裁上,具有多样性、形式的相对固定性和创新性的特点;另外,人物通讯在写作手法上注重体育新闻故事化的特点;日记式报道强调现场参与感和体验真实性;预测性报道和体育述评注重技战术分析的专业性;本刊记者采写的人物专访增多,突出挖掘人物的内心世界和比赛背后的故事;介绍性文章关注非赛事报道方面,涵盖面较广。在议题内容上,注重文化特色,注重传播四大满贯的赛事的文化底蕴;专业色彩浓厚,注重数据分析;做深度报道,利用本土优势和可得资源的便利性对中国军团的报道较为细致;关于网球选手的成长背景和网坛经历所用笔墨较多,具有人文关怀;文字力量强,重视文字表达和用词的语言感。
《网球》对四大满贯的报道有如下问题:与新媒体的融合度不够;与外刊合作和报道原创性的矛盾;报道的客观性与记者主观立场之间存在矛盾。
最后给出建议:加强传统媒体和新媒体的融合与发展;培养具有独特文风和写作风格的记者和编辑;开拓记者和编辑不同的叙述视角,避免主观倾向;处理好杂志商业化和专业化定位的关系。
As the growing influence of tennis in the world, tennis has also been received attention from public in China. In 2002, Tennis Masters Cup Final Shanghai was held in Shanghai and even the whole country raised a burst of tennis boom. At the same time, with the Chinese women's tennis players’accomplishments in international women's tennis, especially in 2011, Li Na won the second place of single women’s game in Australian Open Tennis Championships.She created Asian tennis players’best result in grand slam, and development of tennis was also promoted in China. It also promoted the development of tennis magazines.
At present, there are 3 types of professional tennis magazines in China, respectively“Tennis World”(1990 published),“Tennis”(2003 published) and“Tennis Club”(2007 published). Among them,“Tennis”plays the most important role whether circulation or influence in China. It had its advantages and characteristics in the four grand slam reports and cultivating journalists and editing team. Meanwhile, through the research, it is found that the tennis magazine needs to be improved in match reports, especially in the four grand slam reports.
In this paper, the writer used four methods which are the literature material method, textual analysis, probability method and case study method to research 2005-2010 the four grand slam reports in“Tennis”.Through study of the covers, edition piece settings and report features, the antuor sums up their advantage, and find out the shortage of tennis magazine reported in grand slam, puts forward the corresponding suggestion.
In“Tennis”magazine cover designs, the title design remains stable, the cover directory presents eye-catching, the cover picture performance is varied, and the cover characters and the four grand slam title candidates are synchronization.
In columns, each column positioning of the periodical is segmentation, the development of narrow communication is more obvious.
On the characteristics of report, the thesis is studied from the reports’sources, forms, and the contents of agendas. On the sources of reports, site interviews and exclusive reports are gradually increased, and the methods of getting reports’resource are broadened, at the same time, the cooperation with new media are more frequently. On the forms of reports, there are some features such as diversity, creative, and fixed in format; besides, the writing style of Personage's Communication tends to be story of sports news; the diarial reports emphasize the feeling of being live, and the authenticity of experience; the predictive reports and sports review pay attention to the profession of tactics; the profiles interviewed by this magazine itself are increased, and focused on the inner world of the interviewees, as well as the stories behind the games; the introductive reports keep a watchful eye on non event reports, and cover a broad range. On the contents of reports, the magazine pays attention to the culture, especially focus on communicating the cultural deposits of Grand Slam; be professional, and never lack of data analysis; has depth reports, and makes full use of native advantages and available resources to report Chinese regiment detailedly; there are much words about players’growing background and career experience, with humanistic concern; the power of words is strong, and focus on the expression of words.
The four grand slam reporting in“tennis”has the following problems: the alignment with the new media are not enough; the contradictions between the periodicals cooperation and reports of originality are exist; and the contradictions between objectivity and the subjective standpoints are also exist.
Suggestions are given in the ending of thesis:strengthen traditional media and new media integration and development; to develop a unique style and style of writing of reporters and editors; pioneering the reporters and editors’s of the narrative angle of view to avoid subjective tendency; and handle the commercialization and professional positioning journal’s relationship.
引文
①龚平,余志敏.访《网球》杂志名车展是最佳推广平台[N].潇湘晨报,2003,12(23):10.
①郝勤.体育新闻学[M].北京:高等教育出版社,2008:50.
①易建东.大型赛事报道与媒体运行[M].浙江:浙江大学出版社,2008:99.
①谭云明.新闻编辑[M].北京:中国传媒大学出版社,2008:391-392.
②蔡嘉清,高翔.<时代>的密码—杂志封面设计的符号化解读[J].广告大观(媒介版),2006(4):69.
①唐禹民.体育摄影[M].北京:中国摄影出版社,1999:34-36.
①谭云明.新闻编辑[M].北京:中国传媒大学出版社,2008:394.
①黄旦.传者图像:新闻专业主义的建构与消解[M].上海:复旦大学出版社,2005:217.
①朱金平.新闻编辑论[M].北京:长征出版社,2008:65.
①袁明.让读者爱上你的杂志[J].传媒,2004(1):44.
②白贤威.当代中国大众体育期刊市场的现状与发展[J].体育科研,2006(1):42.
③黄泽蓉.论体育新闻报道的发展趋势[J].传媒观察,2008(1):20
①黎明洁.新闻写作与新闻叙述:视角?主体?结构[M].上海:复旦大学出版社,2007:55.
①[美]布鲁斯·D·伊图尔Bruce D. Itule ,道格拉斯·A·安德森著Douglas A. Anderson贾陆依华建昌译.当代媒体新闻写作与报道(第六版)[M].北京:中国人民大学出版社,2009:278.
①郝雨.新闻学:世纪性开拓与重建[M].上海:复旦大学出版社,2009:73.
①黎明洁.新闻写作与新闻叙述:视角?主体?结构.[M].上海:复旦大学出版社,2007:50-51.
②李新民.体育期刊的发展走向.[J].报刊研究. 2001(6):32.
[1]龚平,余志敏.访《网球》杂志名车展是最佳推广平台[N].潇湘晨报,2003,12(23):10.
[2]周维,向群.网球呼啸而来立足传媒产业发展[N].潇湘晨报,2003,7(8):10.
[3]郝勤.体育新闻学[M].北京:高等教育出版社,2008:50.
[4]易建东.大型赛事报道与媒体运行[M].浙江:浙江大学出版社,2008:99.
[5]曾兰平,栗健仕.地方报大型体育赛事新闻报道探析——以《桂林晚报》中日韩青少年运动会报道为例[J].东南传播,2008(4).
[6]刘倩.体育赛事报道中的现场采访环节——以北京奥运会报道为例[J]《.新闻窗》,2008年(5).
[7]王雪峰,肖锋,韩兰.大型体育赛事新闻报道策划——以上海综合性报纸为例[J].体育文化导刊,2007(3).
[8]关妮,张炜.网络媒体大型体育赛事的报道探析——以新浪、搜狐、TOM体育频道的亚运会报道为例[J].声屏世界,2007 (6).
[9]唐卫东.新闻频道对体育赛事报道的定位分析[J].中国广播电视学刊,2006(3).
[10]陈峰.对我国专业体育报纸国内足球赛事报道特点的研究[J].四川体育科学,2004(3).
[11]百度百科[EB/OL]http://baike.baidu.com/view/7858.htm.
[12]谭云明.新闻编辑[M].北京:中国传媒大学出版社,2008:391-392.
[13]蔡嘉清,高翔.<时代>的密码—杂志封面设计的符号化解读[J].广告大观(媒介版),2006(4):69.
[14]唐禹民.体育摄影[M].北京:中国摄影出版社,1999:34-36.
[15]谭云明.新闻编辑[M].北京:中国传媒大学出版社,2008:394.
[16]黄旦.传者图像:新闻专业主义的建构与消解[M].上海:复旦大学出版社,2005:217.
[17]朱金平.新闻编辑论[M].北京:长征出版社,2008:65.
[18]袁明.让读者爱上你的杂志[J].传媒,2004(1):44.
[19]白贤威.当代中国大众体育期刊市场的现状与发展[J].体育科研,2006(1):42.
[20]黄泽蓉.论体育新闻报道的发展趋势[J].传媒观察,2008(1):20.
[21]黎明洁.新闻写作与新闻叙述:视角?主体?结构[M].上海:复旦大学出版社,2007:55.
[22][美]布鲁斯?D?伊图尔Bruce D. Itule ,道格拉斯?A?安德森著Douglas A. Anderson贾陆依华建昌译.当代媒体新闻写作与报道(第六版)[M].北京:中国人民大学出版社,2009:278.
[23]郝雨.新闻学:世纪性开拓与重建[M].上海:复旦大学出版社,2009:73.
[24]李新民.体育期刊的发展走向[J].报刊研究. 2001(6):32.
[25]黎明洁.新闻写作与新闻叙述:视角?主体?结构[M].上海:复旦大学出版社,2007:50-51.
①郝勤.体育新闻学[M].北京:高等教育出版社,2008:50.
①易建东.大型赛事报道与媒体运行[M].浙江:浙江大学出版社,2008:99.
①谭云明.新闻编辑[M].北京:中国传媒大学出版社,2008:391-392.
②蔡嘉清,高翔.<时代>的密码—杂志封面设计的符号化解读[J].广告大观(媒介版),2006(4):69.
①唐禹民.体育摄影[M].北京:中国摄影出版社,1999:34-36.
①谭云明.新闻编辑[M].北京:中国传媒大学出版社,2008:394.
①黄旦.传者图像:新闻专业主义的建构与消解[M].上海:复旦大学出版社,2005:217.
①朱金平.新闻编辑论[M].北京:长征出版社,2008:65.
①袁明.让读者爱上你的杂志[J].传媒,2004(1):44.
②白贤威.当代中国大众体育期刊市场的现状与发展[J].体育科研,2006(1):42.
③黄泽蓉.论体育新闻报道的发展趋势[J].传媒观察,2008(1):20
①黎明洁.新闻写作与新闻叙述:视角?主体?结构[M].上海:复旦大学出版社,2007:55.
①[美]布鲁斯·D·伊图尔Bruce D. Itule ,道格拉斯·A·安德森著Douglas A. Anderson贾陆依华建昌译.当代媒体新闻写作与报道(第六版)[M].北京:中国人民大学出版社,2009:278.
①郝雨.新闻学:世纪性开拓与重建[M].上海:复旦大学出版社,2009:73.
①黎明洁.新闻写作与新闻叙述:视角?主体?结构.[M].上海:复旦大学出版社,2007:50-51.
②李新民.体育期刊的发展走向.[J].报刊研究. 2001(6):32.
[1]龚平,余志敏.访《网球》杂志名车展是最佳推广平台[N].潇湘晨报,2003,12(23):10.
[2]周维,向群.网球呼啸而来立足传媒产业发展[N].潇湘晨报,2003,7(8):10.
[3]郝勤.体育新闻学[M].北京:高等教育出版社,2008:50.
[4]易建东.大型赛事报道与媒体运行[M].浙江:浙江大学出版社,2008:99.
[5]曾兰平,栗健仕.地方报大型体育赛事新闻报道探析——以《桂林晚报》中日韩青少年运动会报道为例[J].东南传播,2008(4).
[6]刘倩.体育赛事报道中的现场采访环节——以北京奥运会报道为例[J]《.新闻窗》,2008年(5).
[7]王雪峰,肖锋,韩兰.大型体育赛事新闻报道策划——以上海综合性报纸为例[J].体育文化导刊,2007(3).
[8]关妮,张炜.网络媒体大型体育赛事的报道探析——以新浪、搜狐、TOM体育频道的亚运会报道为例[J].声屏世界,2007 (6).
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