基于演化经济学的动漫品牌价值评价与管理体系研究
|
摘要
在经济全球化背景中,我国的动漫产业已经上升为国家战略,使得动漫企业竞争更为激烈,动漫企业的兼并与重组,成为动漫产业发展趋势。动漫品牌是动漫产业生存与发展的关键。动漫品牌的竞争力优势是动漫企业兼并与重组的关键要素。因此,动漫品牌价值评价与管理就成为动漫企业发展与壮大的中心环节。正确评价动漫品牌价值,既能为动漫品牌管理提供科学的依据,又可以提高动漫企业管理绩效。科学管理动漫品牌,能够保证了动漫品牌价值创造和实现,减少动漫产业网络中不确定的因素,更好地维系和增殖动漫品牌的价值。
动漫产业发展的现实需要,促成了动漫品牌价值评价与管理研究。文章运用演化经济学的认识论与方法论,以对动漫产业与品牌相关理论的回顾为逻辑起点,以构架起动漫品牌价值评价与管理的分析框架为逻辑中介,具体分析与概括动漫品牌及动漫品牌价值内涵与构成,创建了基于演化经济学的动漫品牌概念模型,并在动漫品牌价值概念模型的基础上,设计了基于演化经济学的动漫品牌价值评价指标体系,然后,依据动漫品牌价值概念模型与评价指标体系,推导出了动漫品牌价值评价数理模型,最后,在剖析动漫产业网络与动漫品牌管理的关系基础上,构建了动漫品牌价值管理体系。
相关理论文献回顾,是深入研究动漫品牌价值评价与管理的先声。在动漫产业相关理论文献回顾中,着重述评了动漫产业概念与特征、动漫产业链与发展模式、动漫产业区域性与国际化、动漫产业投融资、动漫产业知识产权保护、动漫产业营销与品牌战略。它们是动漫品牌价值评价与管理存在的基础。在品牌相关理论文献回顾中,重点述评了品牌概念、品牌价值及其评价与管理。它们是动漫品牌价值评价与管理研究的借鉴与创新的依据。
演化经济学的认识论与方法论,为研究动漫品牌价值评价与管理提供全天候的导航系统。为了更好地运用演化经济学的认识论与方法论,文章述评了国内外演化经济学理论研究状况,尤其述评了产业组织演化与演化经济学的前沿。通过对演化经济学的文献述评,归纳出演化经济学理论对动漫品牌价值评价与管理的认识论与方法论价值,并构建了基于演化经济学的动漫品牌价值评价与管理的分析框架。
动漫品牌是研究动漫品牌价值的逻辑起点,且两者一起构成动漫品牌价值评价与管理的逻辑基点。在基于演化经济学的动漫品牌价值评价与管理的分析框架下,阐述了动漫品牌的生成路径,揭示了动漫品牌的内涵与特征、动漫品牌的核心思想；在此基础上,诠释动漫品牌价值的生成、内涵与构成；动漫品牌价值来源于利益相关者,是文化价值、艺术价值、权力价值、社会价值和市场价值的综合体。以此构建出基于演化经济学的动漫品牌价值概念模型,为动漫品牌价值评价与管理提供了操作路径。
指标设计与优化是动漫品牌价值评价至关重要的环节。遵循基于演化经济学的设计原则,从文化价值、艺术价值、社会价值、权力价值、市场价值等维度进行指标设计。依据各项指标设计专家问卷,进行调研,统计问卷数据,运用模糊数学评判进行隶属度分析,剔除隶属度很低的指标,再用SPSS软件进行信度分析,证实所有指标的可依赖性,从而构建了动漫品牌价值评价指标体系。
评价模型的设计与创建是动漫品牌价值评价的中介。运用层次分析法赋予指标体系权重。在动漫品牌价值概念模型基础上构建评价模型,运用二级模糊评判对动漫品牌价值构成的五大变量进行综合评价,量化与确定创利能力系数、发展潜力系数,市场占有能力系数。它们与动漫品牌营业利润、超额利润、销售收入等变量一起来量化动漫品牌价值,并构架了动漫品牌价值评价的数理模型。利用奥飞动漫相关数据来进行案例实证的同时,运用interbrand评价法来验证。对照两者评价过程与结果,指出两者异同,说明评价模型的可行性。
动漫品牌(价值)管理是动漫品牌价值评价的原点,更是动漫品牌价值评价的终极追求。在回顾动漫品牌其他相关管理理论的基础上,依据动漫品牌价值评价过程,构建了动漫产业网络与品牌管理关系模型。以此关系模型为出发点,借用系统模块方法,构架了动漫品牌组织管理系统、动漫品牌管理业务流程系统、动漫品牌价值目标管理体系及动漫品牌(版权)保护管理体系。
总之,文章试图避开主流经济学的局限,运用演化经济学的认识论与方法论,研究动漫品牌价值评价与管理,创建一种适合动漫产业的动漫品牌价值评价方法,创立一套适应中国国情的动漫品牌管理体系,以之能帮助我国动漫产业打造动漫航母,扬帆出海。
In the background of economic globalization, the development of the animation industry regarded as a national strategy, has been increasing the level of animation companies competition. Mergers and restructuring are development trends of animation industry. Animation brand is a key to the survival and development of animation industry. The competitive advantage of animation brand is the fatal chips of corporate mergers and restructuring. Therefore, animation brand valuation and management is regarded animation business development and growth as the central link. To value correctly the animation brand value, both provide the scientific basis of animation brand management, but also reduce losses of intangible assets when the animation business is mergers and restructuring. To scientifically manage Animation brand, both ensures the animation brand value creation and realization, also reduces uncertainty to the animation industry network and better maitains and proliferes animation brand value.
The practical needs of the animation industry development, contributed to studies on the animation brand valuation and management. The paper specifically analyzes and summarizes the content and form of animation brand and animation brand value, and creates the cencept model of animation brand value based on evolutionary economics, by applying the epistemology and methodology of evolutionary economics, to review the theory of the animation industry and brand-related as logical starting point, to architecture the analytical framework to animation brand valuation and management as the logical intermediary,and designs animation brand valuation index system based on evolutionary economics,and then, accord to them, has derived the mathematical model of animation brand valuation, and finally, builds the animation brand value management system the in the analysis of the relationship between animation industry network and animation brand management,.
Reviewing relevant theoretical literature,is the precursor of the in-depth study of animation brand evaluation and management. In the theory of animation industry literature review, focus on reviewing the concept and characteristics of the animation industry, animation industry chain and development model, regional and international animation industry, animation industry investment and financing, intellectual property protection, the animation industry,marketing and brand strategy. They are the survival basis of animation brand valuation and management. In the theory of brand-related literature review, Critically reviewes brand concepts, brand value and its valuation and management. They are the research basis of learning and innovation.to animation brand valuation and management
The epistemology and methodology of evolutionary economics, is an all-weather navigation system to a comprehensive study of animation brand valuation and management. In order to make better use of them, the paper reviewes the development overview of evolutionary economics, and review the status of theoretical studies of evolutionary economics at home and abroad, in particular, reviewes the evolution of industrial organization, the forefront of evolutionary economics (evolutionary game theory and complex systems theory). And then, points out the guiding value of the technical, institutional, cultural and social dimensions which animation brand valuation and management has been fetched by using evolutionary economic theory. On these foundations, builds an analytical framework of animation brand valuation and management based on evolutionary economics.
Animation brand is the logical starting point to study animation brand value, and both together constitute logical basis points to study animation brand valuation and management. In the analytical framework of animation brand valuation and management based on evolutionary economics,the paper explains the animation brand becoming path, reveals the animation brand's content and features,and animation brand's core idea. And on this basis, interprets the animation brand value becoming path,and its content and composition.Highlighted the animation value from stakeholders. animation brand value is the complex which includs culture value, artistic value, social value, power valueand market value.
Indicators design and optimization is a critical link.to animation brand valuation. Following the design principles based on evolutionary economics, the paper designs the indicators from cultural value, artistic value, social value, power value, market value. However, by the expert questionnaire survey. The paper collates and states questionnaires data, using fuzzy to analysize its membership degree, and excludes the index which are low membership, and then applying SPSS software to analysize its reliability,has confirmed that its indicators can be dependent, and builds animation brand valuation system
Designing and creating animation brand valuation model is an agency to put up animation brand valuation. The author has used AHP to deal with statistical data, giving the index weight. As follow, builds animation brand evaluation model value based on the conceptual model, and then, uses two fuzzy evaluation to comprehensively evaluate the five variables which they constitute animation brand value, quantify and determine the Profitability coefficient, potential factor, market share capacity factor. And use animation brand operating profit, excess profits, sales variables together to establish cultural values, artistic value, social value, power value, market value. Finally, frames the mathematical modelsof animation brand evaluation, using Ao Fei animation data for case evidence. At the same time, the use of interbrand evaluation method to verify it. Control of both the evaluation process and results, point out the pros and cons, indicating the feasibility of evaluation model.
Animation brand (value) management is a point of departure,but also the ultimate pursuit to animation brand valuation. On the basis of animation brand valuation model and other relevant management theory review, based on the to build a relationship model between animation industry network and brand management. Regarding this model as a starting point, borrowing the system modular approach, the paper builds organization and management system of animation brand, animation brand management business process system, animation brand value target management system and animation brand (copyright) protection and management system.
In short, the paper attempts to avoid the limitations of mainstream economics, uses the epistemology and methodology of evolutionary economics to study animation brand valuation and management, create an animation brand value evaluation methods for animation industry, and an animation brand management system to adapt to China's national conditions, which is used to help build China's animation industry animation aircraft carrier, sailing.
动漫产业发展的现实需要,促成了动漫品牌价值评价与管理研究。文章运用演化经济学的认识论与方法论,以对动漫产业与品牌相关理论的回顾为逻辑起点,以构架起动漫品牌价值评价与管理的分析框架为逻辑中介,具体分析与概括动漫品牌及动漫品牌价值内涵与构成,创建了基于演化经济学的动漫品牌概念模型,并在动漫品牌价值概念模型的基础上,设计了基于演化经济学的动漫品牌价值评价指标体系,然后,依据动漫品牌价值概念模型与评价指标体系,推导出了动漫品牌价值评价数理模型,最后,在剖析动漫产业网络与动漫品牌管理的关系基础上,构建了动漫品牌价值管理体系。
相关理论文献回顾,是深入研究动漫品牌价值评价与管理的先声。在动漫产业相关理论文献回顾中,着重述评了动漫产业概念与特征、动漫产业链与发展模式、动漫产业区域性与国际化、动漫产业投融资、动漫产业知识产权保护、动漫产业营销与品牌战略。它们是动漫品牌价值评价与管理存在的基础。在品牌相关理论文献回顾中,重点述评了品牌概念、品牌价值及其评价与管理。它们是动漫品牌价值评价与管理研究的借鉴与创新的依据。
演化经济学的认识论与方法论,为研究动漫品牌价值评价与管理提供全天候的导航系统。为了更好地运用演化经济学的认识论与方法论,文章述评了国内外演化经济学理论研究状况,尤其述评了产业组织演化与演化经济学的前沿。通过对演化经济学的文献述评,归纳出演化经济学理论对动漫品牌价值评价与管理的认识论与方法论价值,并构建了基于演化经济学的动漫品牌价值评价与管理的分析框架。
动漫品牌是研究动漫品牌价值的逻辑起点,且两者一起构成动漫品牌价值评价与管理的逻辑基点。在基于演化经济学的动漫品牌价值评价与管理的分析框架下,阐述了动漫品牌的生成路径,揭示了动漫品牌的内涵与特征、动漫品牌的核心思想；在此基础上,诠释动漫品牌价值的生成、内涵与构成；动漫品牌价值来源于利益相关者,是文化价值、艺术价值、权力价值、社会价值和市场价值的综合体。以此构建出基于演化经济学的动漫品牌价值概念模型,为动漫品牌价值评价与管理提供了操作路径。
指标设计与优化是动漫品牌价值评价至关重要的环节。遵循基于演化经济学的设计原则,从文化价值、艺术价值、社会价值、权力价值、市场价值等维度进行指标设计。依据各项指标设计专家问卷,进行调研,统计问卷数据,运用模糊数学评判进行隶属度分析,剔除隶属度很低的指标,再用SPSS软件进行信度分析,证实所有指标的可依赖性,从而构建了动漫品牌价值评价指标体系。
评价模型的设计与创建是动漫品牌价值评价的中介。运用层次分析法赋予指标体系权重。在动漫品牌价值概念模型基础上构建评价模型,运用二级模糊评判对动漫品牌价值构成的五大变量进行综合评价,量化与确定创利能力系数、发展潜力系数,市场占有能力系数。它们与动漫品牌营业利润、超额利润、销售收入等变量一起来量化动漫品牌价值,并构架了动漫品牌价值评价的数理模型。利用奥飞动漫相关数据来进行案例实证的同时,运用interbrand评价法来验证。对照两者评价过程与结果,指出两者异同,说明评价模型的可行性。
动漫品牌(价值)管理是动漫品牌价值评价的原点,更是动漫品牌价值评价的终极追求。在回顾动漫品牌其他相关管理理论的基础上,依据动漫品牌价值评价过程,构建了动漫产业网络与品牌管理关系模型。以此关系模型为出发点,借用系统模块方法,构架了动漫品牌组织管理系统、动漫品牌管理业务流程系统、动漫品牌价值目标管理体系及动漫品牌(版权)保护管理体系。
总之,文章试图避开主流经济学的局限,运用演化经济学的认识论与方法论,研究动漫品牌价值评价与管理,创建一种适合动漫产业的动漫品牌价值评价方法,创立一套适应中国国情的动漫品牌管理体系,以之能帮助我国动漫产业打造动漫航母,扬帆出海。
In the background of economic globalization, the development of the animation industry regarded as a national strategy, has been increasing the level of animation companies competition. Mergers and restructuring are development trends of animation industry. Animation brand is a key to the survival and development of animation industry. The competitive advantage of animation brand is the fatal chips of corporate mergers and restructuring. Therefore, animation brand valuation and management is regarded animation business development and growth as the central link. To value correctly the animation brand value, both provide the scientific basis of animation brand management, but also reduce losses of intangible assets when the animation business is mergers and restructuring. To scientifically manage Animation brand, both ensures the animation brand value creation and realization, also reduces uncertainty to the animation industry network and better maitains and proliferes animation brand value.
The practical needs of the animation industry development, contributed to studies on the animation brand valuation and management. The paper specifically analyzes and summarizes the content and form of animation brand and animation brand value, and creates the cencept model of animation brand value based on evolutionary economics, by applying the epistemology and methodology of evolutionary economics, to review the theory of the animation industry and brand-related as logical starting point, to architecture the analytical framework to animation brand valuation and management as the logical intermediary,and designs animation brand valuation index system based on evolutionary economics,and then, accord to them, has derived the mathematical model of animation brand valuation, and finally, builds the animation brand value management system the in the analysis of the relationship between animation industry network and animation brand management,.
Reviewing relevant theoretical literature,is the precursor of the in-depth study of animation brand evaluation and management. In the theory of animation industry literature review, focus on reviewing the concept and characteristics of the animation industry, animation industry chain and development model, regional and international animation industry, animation industry investment and financing, intellectual property protection, the animation industry,marketing and brand strategy. They are the survival basis of animation brand valuation and management. In the theory of brand-related literature review, Critically reviewes brand concepts, brand value and its valuation and management. They are the research basis of learning and innovation.to animation brand valuation and management
The epistemology and methodology of evolutionary economics, is an all-weather navigation system to a comprehensive study of animation brand valuation and management. In order to make better use of them, the paper reviewes the development overview of evolutionary economics, and review the status of theoretical studies of evolutionary economics at home and abroad, in particular, reviewes the evolution of industrial organization, the forefront of evolutionary economics (evolutionary game theory and complex systems theory). And then, points out the guiding value of the technical, institutional, cultural and social dimensions which animation brand valuation and management has been fetched by using evolutionary economic theory. On these foundations, builds an analytical framework of animation brand valuation and management based on evolutionary economics.
Animation brand is the logical starting point to study animation brand value, and both together constitute logical basis points to study animation brand valuation and management. In the analytical framework of animation brand valuation and management based on evolutionary economics,the paper explains the animation brand becoming path, reveals the animation brand's content and features,and animation brand's core idea. And on this basis, interprets the animation brand value becoming path,and its content and composition.Highlighted the animation value from stakeholders. animation brand value is the complex which includs culture value, artistic value, social value, power valueand market value.
Indicators design and optimization is a critical link.to animation brand valuation. Following the design principles based on evolutionary economics, the paper designs the indicators from cultural value, artistic value, social value, power value, market value. However, by the expert questionnaire survey. The paper collates and states questionnaires data, using fuzzy to analysize its membership degree, and excludes the index which are low membership, and then applying SPSS software to analysize its reliability,has confirmed that its indicators can be dependent, and builds animation brand valuation system
Designing and creating animation brand valuation model is an agency to put up animation brand valuation. The author has used AHP to deal with statistical data, giving the index weight. As follow, builds animation brand evaluation model value based on the conceptual model, and then, uses two fuzzy evaluation to comprehensively evaluate the five variables which they constitute animation brand value, quantify and determine the Profitability coefficient, potential factor, market share capacity factor. And use animation brand operating profit, excess profits, sales variables together to establish cultural values, artistic value, social value, power value, market value. Finally, frames the mathematical modelsof animation brand evaluation, using Ao Fei animation data for case evidence. At the same time, the use of interbrand evaluation method to verify it. Control of both the evaluation process and results, point out the pros and cons, indicating the feasibility of evaluation model.
Animation brand (value) management is a point of departure,but also the ultimate pursuit to animation brand valuation. On the basis of animation brand valuation model and other relevant management theory review, based on the to build a relationship model between animation industry network and brand management. Regarding this model as a starting point, borrowing the system modular approach, the paper builds organization and management system of animation brand, animation brand management business process system, animation brand value target management system and animation brand (copyright) protection and management system.
In short, the paper attempts to avoid the limitations of mainstream economics, uses the epistemology and methodology of evolutionary economics to study animation brand valuation and management, create an animation brand value evaluation methods for animation industry, and an animation brand management system to adapt to China's national conditions, which is used to help build China's animation industry animation aircraft carrier, sailing.
引文
①国务院办公厅《关于推动我国动漫产业发展若干意见》2006年
①罗永泰、李津.从利益相关视角分析动漫品牌的需求[J]。天津师范大学学报(社会科学版),2009(3)。罗永泰、李津两人认为动漫品牌是精神产品属性与物质产品属性的综合体,是相关利益者的契约关系。
①深入贯彻落实十七大精神着力开创版权工作新局面 版权管理司党支部2007年12月13口
[1]刘轶,张琰.中国新时期动漫产业与动漫营销——学术新视野[M].北京：中国戏剧出版社,2005.
[2]陈红泉,何建平.关于我国动漫产业投融资特征及国际经验的思考[J].经济师,2008(1).61-63
[3]刘轶.动漫产业的文化身份认同与挑战[J].现代传播,2010(6).16-21
[4]金德龙.动画产业要将创意文化和产业结合[BR].宁夏新闻网,2010-07-19
[5]徐伟.中美动漫产业比较研究[D].武汉理工大学硕士学位论文,2008.
[6]陈奇佳.日本动漫艺术概论[M].上海交通大学出版社,2006.
[7]陈博.韩国发展动漫产业的政策措施评析[J].当代韩国,2008(2).52-59.
[8]李子蓉.美、日、韩动漫产业发展经验及对我国的启示[J].世界地理研究2006,15(4).21-29.
[9]谢婉若.迪斯尼传媒集团产业链经营模式[J].时代教育,2006(12)
[10]杜广中.世界动漫产业链模式对中国式动漫产业链构建的启发[J].,广西经济管理干部学院学报2009(1)
[11]陈大佑、张荣.试论我国动画产业链始端的启动[J].,山东视听2006(2)
[12]彭少健,王天德.动画原创与产业链开发[J].中国广播电视学刊2006(6)
[13]动漫产业四川大学出版社,2006年6月,第125-152页
[14]赵少波.欧洲动漫产业发展模式研究—以法、英、德为例浙江大学博士学位论文2009
[15]李子蓉.美、日、韩动漫产业发展经验及对我国的启示[J].世界经济地理2006(12)
[16]蔡安宁,曹蕾.中国动漫产业发展思考[J].世界经济地理2009(3)
[17]姜义茂.我国动漫产业发展的战略模式[J].国际贸易2008(1)
[18]楼文高,孟祥辉,姜丽.我国动漫产业现状及其发展对策[J].出版与印刷2007(4)
[19]杜海峰、刘文杰.动漫产业集群的动力机制分析——以上海市杨浦区为例[J].,经济论坛,2009(19)
[20]彭民安.论促进动漫产业集群化发展的地方政府治理模式—基于上海、杭州、长沙的比较研究[J].中国广播电视学刊2007(4)
[21]杜漪,徐超,吴建祖.我国虚拟动漫产业集群的优势与运作[J].经济管理,2008(3)
[22]邱志乔,梅玲.我国动漫产业知识产权保护的困境与出路[J].政法学刊2007 (6)
[23]邓林.动漫知识产权保护与管理：西方经验对中国的启示[J].科技管理研究.2009(7)
[24]郑凤丹.动漫知识产权保护迫在眉睫[J].中国发明与专利2010(6)
[25]杨为国、薛佳佳、李品娜.动画角色商品化权的知识产权问题研究[J].湖北社会科学2006(6)
[26]尉德翠、徐杰.动漫产业需要商品化权的保护与理论创新[J].河北青年管理干部学院学报2010(1)
[27]徐超.论动漫形象商品化权的法律保护山东大学硕士学位论文2008
[28]李欣博.动漫产业的困境与角色商品化权的法律体系构建[J].山西师范大学学报(社会科学版)2009(9)
[29]王世园.论国产动漫角色广告代言的法律制度构建[J].法制与社会2009(15)
[30]黄大赛.论动漫产业的知识产权法律保护[J].重庆邮电大学学报(社会科学版)2007(3)
[31]吴慧.创意产业的利益分配和制度保障研究华中师范大学硕士学位论文2009
[32]韦红花.以动漫形象保护为视角谈动漫衍生品的知识产权保护[J].金卡工程2010(2)
[33]王宇红、贺瑶、殷听.动漫产业的知识产权保护体系研究[J].科技管理研究(2008(9)
[34]刘敏、赵兴胜.试析动漫产业投资的特点[J].济宁学院学报2009(1)
[35]陈红泉何建平.关于我国动漫产业投融资特征及国际经验的思考[J].经济师2008
[36]李然.日本动漫产业化经营对中国动漫产业的启示[J].北方经济2010(1)
[37]张凤岩.日美动漫产业营销战略的比较及对我国动漫产业的启示[J].商业经济2010(4)
[38]杨东润.国内动漫产业的营销及现状分析南京师范大学硕士学位论文2008
[39]谢波.基于产品分层理论的国产动漫产品优化策略研究中国科技大学硕士学位论文2009
[40]刘哲君.《马兰花》国产动漫产业的“世纪之花”[J].现代商业2010(2)
[41]张巧文.《喜羊羊与灰太狼》营销启思录[J].中国商界2009(6)
[42]赵冰.动漫产品消费者行为特点初探[J].大众商务2010(1)
[43]罗江峰.动漫产业成人受众调查研究[J].浙江海洋学院学报(人文科学版)2010(2)
[44]何建平.新媒体与中国动漫产业互动机制研究[J].当代电影2007(5)
[45]王芳.基于增值业务的手机动漫运营模式研究北京邮电大学硕士学位论文2006
[46]陈骁.“新动漫”一代的动漫品牌生活[J].广告大观(综合版)2006(6)
[47]罗永泰,李津.从利益相关视角分析动漫品牌的需求[J].天津师范大学学报(社会科学版)2009(3)
[48]黄国伟、陈琳.如何打造中国的原创动漫品牌——中国动漫品牌化策略浅析[J].文艺生活·文海艺苑2010(5)
[49]姜冰.当代动漫品牌营销策略研究[J].中国外资2009(6)
[50]张海源,曹颖.我国民族化动漫品牌的创建与传播[J].江汉大学学报2008(6)
[51]邰听然.战略性运用品牌经营策略提升中国动漫产业竞争力[J].电影文学2010(11)
[52]张倩,张青青,彭娇.从迪斯尼经验展望我国动漫产业发展[J].沧州师范专科学校学报2009(3)
[53]郑明海.动漫产业发展的国际比较及启示——以中美日三国为例[J].发展研究2007(8)
[54]中野晴行.动漫创意产业论[M].国际文化出版公司.2007
[55]布里曼.迪斯尼风暴：商业的迪斯尼[M].中信出版社2006
[56]杰恩·皮林.英国动画：来自个案的研究[J].世界电影2006(6)
[57]约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[58]Jenny Smith Watson.Evolution of the Indian Animation Industry[M].Global Industry,2010
[59]约翰·A·兰特(John.A.Lent)于安杰(Kie-Un Yu).韩国动画：短暂而蓬勃的历史[A].约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[60]费雷德·帕顿.日本动漫在美国[A].约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[61]海伦·麦卡西。英国、法国不断增长的日本动漫观众群[A].约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[62]Akbar Marvasti and E. Ray Canterbery. Cultural and Other Barriers to Motion Pictures Trade[J]. Economic Inquiry,2005,43(1).39-54
[63]Hyejin Yoon, M.A.THE ANIMATION INDUSTRY:TECHNOLOGICAL CHANGES, PRODUCTION CHALLENGES, AND GLOBAL SHIFTS[D],The Ohio State University,2008.
[63]余明阳.名牌战略[M].复旦大学出版社,1998.
[64]Farquhar, P.H. Managing brand equity[J].Journal of advertising Research,1990
[65]杜纳·E·科耐普.品牌智慧：品牌战略实施的五个步骤[M].企业管理出版社,2007.
[66]大卫·爱格(David A Aaker)品牌资产管理[M].内蒙古人民出版社.2004.
[67]Blackston, M. Observations:Building brand equity by managing the brand's relationships[J]. Journal of advertising research,1992,32(3),79-83.
[68]Blackston, M. The qualitative dimension of brand equity[J]. Journal of advertising. Research,1995,35(4),2-7
[69]Four.nier, S. A Consumer-Brand Relationship Framework for Strategic Brand Management, Dissertation[D]. University of Florida.1994.
[70]Fournier, S.Consumer and Their Brands:Developin Relationship Theory in Consumer Research[J].Journal Consumer Research,1998,34(Mar),343-373.
[71]Aggarwal P. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior [J].Journal of Consumer Research 2004(01),1086-1096.
[72]菲利普·科特勒,阿姆斯特朗.市场营销原理[M].北京：清华大学出版社,2002.
[73]汤姆.邓肯(Tom Duncan).桑德拉.莫里亚蒂(Sandra Moriarty).品牌至尊：利用整合营销创造终极价值[M].北京：华夏出版社,2000.
[74]温克勒(Winkler,A.M.)快速建立品牌：新经济时代的品牌策略[M].赵怡译.北京：机械工业出版社,2000.
[75]余明阳、杨芳平.品牌学教程[M].复旦大学出版社.2006
[76]杨欢进.名牌战略的理论与实践[M].中国经济出版社.2000
[77]韩光军.打造名牌：卓越品牌的培育与提升[M].首都经济贸易大学出版社.2001
[78]王书卿.国际名品策略与实例[M].北京：中国广播电视出版社.1997
[79]何君、厉戟.新品牌——品牌识别经营原理[M].北京：中央民族大学出版社,1999
[80]王海涛王润涛.品牌竞争时代[M].北京：中国言实出版社.1999
[81]赵军.名牌在传播中诞生[M].武汉大学出版社,1999
[82]苏晓东等.720o品牌管理：概念与应用[M].北京：中信出版社,2002.
[83]陈伟航.行销教战守策[M].北京：企业管理出版社,2003.
[84]韩志峰.左公关,右广告[M].北京：机械工业出版社,2009.
[85]潘成云.基于消费者的品牌资产测量与管理[D].扬州大学,2008
[86]王兴元.名牌生态系统初探[J].中外科技信息,2000.2..
[87]王兴元.名牌生态系统的竞争与合作研究[J].南开管理评论,2000(6).
[88]张焱,张锐.品牌生态学：品牌理论演化的新趋向[J].外国经济与管理,2003.8.
[89]Crimminis, J. C. Better Measurement and Management of Brand Value[J]. Journal of Advertising Research,1992,32(4):11-20
[90]Paul Stobart. Brand Power[M]. New York University Press,1994.
[89]Kim Hongbumm.Kim Woo Gon. The relationship between brand equity and firms' performance in luxury hotels and chain restaurants[J]. Tourism Management,2005(08),549-560.
[90]Shocker A and Weitz B. A Perspective on Brand Equity Principles and Issues[J]. Summary of Marketing Science Institute Conference, Cambridge,1988(5):88-104.
[91]David A Aaker. Managing Brand Equity[M].Free Press,1991
[92]Keller Kevin Lane. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity [J]. Journal of Marketing,1993,57:1-22.
[93]Baldinger A. L.& Rubinson J. Brand loyalty:The link between attitude and behavior[J]. Journal of Advertising Research,1996,36(6):22-34.
[93]Pokorny G.. Building Brand Equity and Customer Loyalty [J]. Electric Perspectives,1995,20(3).54-58.
[94]Richard G Netemeyer.A propositional inventory of interpersonal influence research and tests of the role of normative and informational influence in two models of behavioral intention[D]. University of South Carolina,1986.
[95]Balaji C Krishnan. Reference price effects:the role of multiple internal reference prices and semantic cues[D]. Louisiana State University, Baton Rouge,1998.
[96]Richard G Netemeyer.Balaji Krishnanb.Chris Pulliga.Guangping Wang,Mehnaet Yagci,Dwane Dean,Joe Ricks,Ferdinand Wirth.Developing and validating measures of facets of customer-based brand equity[J]. Journal of Business Research,1999,57.209-224
[97]Mette Morsing, and Jan Kristensen. The question of coherency in corporate branding--over time and across stakeholders[J]. Journal of Communication Management,2001,1. (6).24-24
[98]SHIN Kwang-yong, QU Fei-yu,SHANG Rui A Study on the Model of Organization Restructuring based on Integrated Marketing Communications Strategy[J].Policy-making Reference;2004(5)
[99]Kotler,Irving Rein, Michael Hamlin, and Martin Stoller. High Visibility: Transforming Your Personal and Professional Brand,3rd edition [M].McGraw-Hill, 2006.
[100]Country as Brand, Product and Beyond:A Place Marketing and Brand Management Perspective[J]. Journal of Brand Management, April 2002 (3).249-261.
[101]Aaker,D..Managing Brand Equity:Capitalizing on the Value of a Brand Name[M].New York:Free Press.1991.
[102]张昆仑.商标品牌价值构成探究[J].价格与市场,1999(7).33-34.
[103]朱淑枝.论品牌的信息与价值[J].商业经济文荟,2003(1).14-16.
[104]范秀成.品牌权益及测评体系分析[J].南开管理评论,2000(1)：9-15
[105]符国群.关于商标资产研究的思考[J].武汉大学学报,1999(1)：70-73.
[106]艾丰.中国品牌价值报告[M].北京：经济科学出版社,1996.
[107]张曙临.品牌权力营销研究[M].长沙：湖南师范大学出版社.2000.
[108]王成荣.品牌价值论——科学评价与有效管理品牌的方法[M].中国人民大学出版社,2008.
[109]卢泰宏,黄胜兵,罗纪宁.论品牌资产的定义[J].中山大学学报：社会科学版,2000(4)：17-22.
[110]杨建军.牛奶品牌形象对消费者购买行为影响的实证研究[D].湖南大学,2007.
[111]李友俊,崔明欣.品牌价值构成及灰色评估[J].商业时代(理论),2005(24)：47-48
[112]Karen S, Cravens and Chris Guilding. Strategic Brand Valuation:A Cross-Functional Perspective. Business horizons.1999 (5)
[113]Keller Kevin Lane. Strategic Brand Management[M]. NJ:Prentice Hall,1998.
[114]Stobart, P. Alternative method of brand valuation. In:J. Murphy (Ed.),Brand valuations:Establishing a true and fair view[M]. London:The Interbrand Group, 198935-49.
[115]Haigh, D. Brand Valuation Measuring and Leveraging your Brand[BR]. www.brandfinance. com,2000.
[116]Aaker, David A. Managing Brand Equity. Capitalizing on the Value of a Brand Name[M]. New York:Freee Press,1991.
[117]Interbrand.World Greatest brands[M].London:Macmillan Press Ltd,1996.
[118]陈建华.现代企业品牌经营及其评价研究[D]武汉理工大学,2003.
[119]袁虎.品牌生态战略模式及其竞争力评价研究[D].武汉理工大学,2005
[120]袁晶瑜.基于顾客资产的品牌延伸评价研究[D].大连理工大学,2004.
[121]孙伟.品牌资产价值评估研究[D].西安理工大学,2004.
[122]范青江.以消费模型为基础的品牌价值研究[D].对外经济贸易大学,2004.
[123]大卫·奥格威(David Ogilvy).奥格威谈广告[M].机械工业出版社,2003.
[124]张冰.品牌强盛基因[M].南方日报出版社,2003.
[125]李光斗,卓越品牌7项修炼[M].浙江人民出版社,2003.
[126]李光斗.品牌竞争力[M].中国人民大学出版,2004.
[127]刘汉霞.演化经济学研究现状概览[J].高等教育与学术研究,2006(4)
[128]Karl H. Marx.马克思恩格斯选集(2)[M].中共中央马克思著作编译局.北京：人民出版社,1972,379
[129]Herbert Spencer. The proper sphere of government:a reprint of a series of letters orginally published in "The Nonconformist"[M]. W. Britain,1843.
[130]Veblen,T.B..Why Is Economics Not an Evolutionary Science? [J].Quarterly Journal of Economics,1898, (12).373-393。
[131]约翰·康芒斯.制度经济学(上下)[M].赵睿译.华夏出版社,2009.
[132]Mchian,A.A.Uncertainty.Evolution and Economics Theory[J] Journal of Political Economy,1950, (58):211-221。
[133]Daniel Bell.The Coming of Post-Industrial Society[M]. New York:Basic Books,1973.
[134]Irving Kristol.The Neoconservative Persuasion:Selected Essays 1942-2009 [M]. New York:Basic Books,2011.
[135]Kenneth E. Boulding. Evolutionary Economics[M]. Sage,1981.
[136]Richard R. Nelson,Sidney G. Winter. An Evolutionary Theory of Economic Change[M]. Massachusetts:Belknap Press,2006.
[137]Geoffrey Hodgson.Evolution and Institutions:On Evolutionary Economics and the Evolution of Economics[M].Massachusetts:Edward Elgar,2008.
[138]Dosi.G.,C.Freeman,R.Nelson,G.Silverberg and L.Soete(eds):Technical Change and Economic Theory[M], London and NewYork:Pinter,1988.
[139]威廉·鲍莫尔.好的资本主义,坏的资本主义[M].刘卫译.中信出版社,2008.
[140]Hodgson, G. M.:Institutions and Individuals:Interaction and Evolution[J], Organization Studies,2007, (1):93-98
[141]梅特卡夫.演化经济学与创造性毁灭[M].冯健译.中国人民大学出版社,2006
[142]理查德-R.纳尔逊悉尼·G温特.经济变迁的演化理论[M].北京：商务印书馆,1997.
[143]约瑟夫·熊彼特.经济分析史(1)[M]陈锡龄、朱泱、孙鸿敞译.商务印书馆,1996.
[144]凡勃伦.有闲阶级[M].蔡受百译.商务印书馆,1964.
[145]Herbert Alexander Simon. Models of Bounded Rationality:Empirically grounded economic reason(3)[M]. MIT Press,1997.
[146]杰弗里·M.霍奇逊.制度与演化经济学现代文选(关键性概念)[M].贾根良王晓蓉徐尚译者.高等教育出版社,2004.
[147]D. C. North, Institutions, Institutional Change and Economic Performance[M]. Cambridge University Press.1990.
[148]Young,A.A.Increasing rturns and economic progress [J]. Economic Journal,1928(38).327-42.
[149]Malerba, Franco Orsenigo, Luigi. Schumpeterian Patterns of Innovation[J]. Cambridge Journal of Economics,1995,19 (1).47-65.
[150]Freeman C. Technology Policy and Economic Performance:Lessons from Japan[M]. London,France Printer.1987.
[151]Pavitt,K.. Sectoral patterns of technical change:towards a taxonomy and a theory[J].Research Policy,1984 (13).343-373
[152]Laura Bottazzi; Marco Da Pin; Jan C. van Ours; Edk B. Venture Capital in Europe and the Financing of Innovative Companies[J]. Ⅱ Economic Policy,2002, 1(17).229-269.
[153]埃弗雷特M.罗杰斯.创新的扩散[M].中央编译出版社,2002年
[154]郭箭.技术创新的演化特征与有效技术创新政策的制定及实施[J].上海经济研究,2000(11).
[155]Rajendra K Srivastava, Tasadduq A. Shervani, and Liam Fahey. Market-based Assets and Shareholder Value:A Framework for Analysis[J]. Journal of Marketing,
1998(5), pp.19-32. David A Aaker. Managing Brand Equity[M]. New York:Free Press,1991.
[156]David AAaker. Managing Brand Equity[M]. New York:Free Press,1991
[157]殷俊,谭玲.动漫产业[M].成都：四川人民出版社,2009.
[158]贾根良.演化经济学：第三种经济学理论体系[N],中国社会科学报,2011-6-23(09)
[159]陈劲、王焕祥。演化经济学[M].北京：清华大学出版社,2008.72-77.
[160]范冬萍.复杂系统的突现与层次[J].学术研究,2006(12).35-40。
[161]程丽仙.产业链价值：动漫投资的“钱”景[N].中国文化报,2010-08-11(08).
[162]Pavel Pelikan. Self-organization and Darwinian selection in economic and biological evolutions:an enquiry into the sources of organizing informiation[A]. John Foster,J. Stanley Metcalfe. Frontiers of evolutionary economics:competition, self-organization and innovation policy [M].Massachusetts:Edward Elgar Publishing,2001.121-151.
[163]Thornbury, J. KPMG:Revitalising culture through values[J]. Business Strategy Review,1999(4).1-15.
[164]Quinn, J. and Hilmer, F. Strategic outsourcing [J]. Sloan Management Review, 1994(4).43-55
[165]库尔特·多普菲.经济学中历史友好理论在演化分析中调和普遍性与脉络[A].福斯特、梅特卡夫.演化经济学前沿：竞争、自组织与创新政策[M].北京：高等教育出版社,2005.167/189.
[166]李津.基于隐性需求的动漫品牌资产形成研究[D].天津财经大学,2009.
[167]Tirole. J. The theory of Industrial Organization[M]. Cambridge MIT Press.1990. 106-114.
[168]皮里坎.经济和生物演化中的白组织过程和达尔文主义选择：对组织过程信息来源的研究[J].福斯特、梅特卡夫.演化经济学前沿：竞争、自组织与创新政策[M].北京：高等教育出版社,2005.127/152.
[169]林崇德。心理学大辞典[M].上海：上海教育出版社；2003.368.
[170]Derbaix. Perceived Risk and Risk Relievers:An Empirical Investigation[J]. Journal of Economic psychology,1983(3).19-38
[171]汤姆·邓肯和桑德拉·莫里亚蒂.品牌至尊——利用整合营销创造终极价值[M].廖宜怡译著,2000.
[172]熊彼特.经济发展理论[M].北京：中国人民大学出版社,2006.
[173]德鲁克.管理的实践[M].齐若兰译.北京：机械工业出版社,2006.
[174]厄威克·弗莱姆兹(Eric G.Flamlioltz).增长的痛苦——通过规范管理战胜企业增长中的危机[M].李剑峰等译.北京：中国经济出版社,1998.
[175]彼得·圣吉.第五项修炼——学习型组织的艺术与实践[M].北京：中信出版社,2009.
[176]MichaelHammer& James Champy. monograph. Reengineering the corporation: a manifesto for business revolution[M].New York:Harper Business,2001.
[177]理查德·特拉海尔.乔治·埃尔顿·梅奥：道主义的倡导者和促进者[M].陈小白译著.北京：华夏出版社,2008
[178]麦格雷戈.企业的人性面[M].韩卉译.北京：中人民大学出版社,2008
[179]威廉·大内(William Ouchi).Z理论——美国企业界怎样迎接日本的挑战[M].北京：中国社会科学出版社,1984.
[180]斯科特·戴维斯.品牌资产管理：赢得客户忠诚度与利润的有效途径[M].刘莹,李哲译.北京：中国财政经济出版社,2006.
[181]程丽仙.“海派”动漫会展：双生花并蒂开——第六届中国国际动漫游戏博 览会暨卡通总动员综述[N].中国文化报2010/07/14
[182]莱斯利·德·彻纳东尼.品牌制胜[M].蔡晓煦译.北京：中信出版社,2002
[183]Ikujiro Nonaka, Hirotaka Takeuchi. The knowledge-creating company:how Japanese companies create the dynamics of innovation[M], Oxford University Press,1995。
[184]王念,基于生态学原理的品牌生态系统管理探讨[J].商业时代,2010(21).55
[185]Kapasuwan S. Linking Organizational Learning and Network Characteristies:Effects on Firm Performance[D].WA:Washington State University,2004
[186]Shan, Walker, Kogut. Interfirm cooperation and startup innovation in the biotechnology industry [J]. Strategic Management Journal 1994(15).387-394
[187]Granovetter Mark S. The strength of weak ties[J]. American Journal of Sociology,1973, (06) 1360-1370
[188]Meagher, K. and Rogers, M. Network density and R&D spillovers[J]. Journal of Economic Behavior and Organization.2004, Vol.53(2),237-260.
[189]约翰.霍兰,隐秩序：适应性造就复杂性[M].周晓牧、韩晖译著,上海：上海科技教育出版社,2000
[190]张焱,张锐.论生态型品牌关系的框架建构[J].管理评论,2005(1),18-22.
[191]王东民.品牌生命的复杂性和复杂的品牌生理生态学[J1.商业研究,2004(6).7
[192]Moorman C;Miner A S. The impact of organizational memory on new product performance and creativity[J].Journal of Marketing research,1990.91-106
[193]Kohli,Jaworski.Market Orientation construct:The research propositions and managerial implications[J].Journal of Marketing,1990.1/18
[194]Georges Friedmann. The anatomy of work:labor, leisure, and the implications of automation[M]. New York:Free Press of Glencoe,1962
[195]余阳明,杨芳平.品牌学教程[M].上海：复旦大学出版社,2006
[196]Aaker, David A.Brand leadership:Building Aessets In The Information Society[M].NY:Free Press,2000.
[197]Scott M. Davis. Brand asset management:driving profitable growth through your brands[M]. San Francisco:Jossey-Bass Publishers,2002.
[198]Baldwin, Clark. Managing in an Age of Modularity[J]. Harvard Business Review,1997,75(5)84-93.
[199]刘杰；基于大规模定制的企业组织结构研究[D]；东北财经大学；2005
[200]哈肯.协同学：大自然构成的奥秘[M].上海：上海译文出版社,2005..191
[201]艾·里斯、杰克·特劳特.定位[M].李正栓,贾纪芳译著.北京：中国财政经济出版社,2006.
[202]宋永高.品牌战略管理[M].杭州；浙江大学出版社：2003
[203]Harold Lasswe. the strcture and function of communication in society[M]. Urbana:Univeristy of illinois press 1971.84-89
[204]品牌生命周期[BR].http://www.hudong.com/versionview/U,B,AgHUUNYUlFfWVgACg9QRQ.201 0-7-1.
[205]Blyler Manreen;Coff Russell W. Dynamic Capabilities,Social Capital,and Rent Appropriatton:Ties That Split pies [J]. Strategic Management Journal,2003(07) 1002-1012
[206]Moiler and Svahn, Role of knowlegle in value creation in business sets[J]. Journal of Management Studies,2008,43(5).985/1007
[207]巴鲁·列佛.无形资产--管理、计量和呈报[M].北京.中国劳动社会保障出版社,2003(9).
[208]Freeman,R.E. Strategic management:a stakeholder approach[M]. Boston: Pitman Inc,1984.
[209]刘彦平.试论以员工为中心的管理理念[J].外国经济与管理,2003(07).37-42.
[210]Simon H-A. The Architecture of Complexity[C]//G.J.Klir. Facets of Systems Science. Kluwer Academic/Plenum Publishers,2001:548-559.
[211]Michael Hammer. Reengineering work:Don't Automate, Obliterate[J].,Harvard Business Review,1990(5-8).1-8
[212]彼得·德鲁克.管理的实践[M].齐若兰译,北京：机械工业出版社,2006.
[213]Leslie De Chernatony. From brand vision to brand evaluation:the strategic process of growing and strengthening brands[M] Oxford [etc.]:Elsevier,2006.
[214]F. Joseph Lepla. Brand Driven:The Route to Integrated Branding Through Great Leadership[M]. London:Kogan Page Limited,2003.
[215]陆娟.现代企业品牌发展战略[M].南京：南京大学出版社.2002.
[216]Kevin Lane Keller. Conceptualizing, measuring, and managing customer-based brand equity[J]. Journal of Marketing; 1993,57(5); 1-22
[217]C.Whan Park, Bernard J. Jaworski, and Deborah J. Maclnnls. Strategic Brand Concept Image Management[J]. Journal of Marketing,1986(10):621-635.
[218]Park, C. S. Srinivasan, V. A survey-based method for measuring and understanding brand equity and its extendibility [J]. Journal of marketing research: JMR,1994,31(May),271-288.
[219]Hsieh, M. H., S. L.Pan & R. Setiono, "Product-, Corporate-, and Country-image Dimensions and Purchase Behavior:A Multicountry Analysis"[J], Journal of the Academy of Marketing Science,2004 (32).
[220]Yoo, B.,& Donthu, N.. Developing a scale to measure the perceived quality of an internet shopping site (SITEQUAL)[J]. Quarterly Journal of Electronic Commerce, 2001,2(1),31-46.
[221]David A.Aaker.. Managing Brand Equity[M].New York:Free Press,1991
[222]Aaker, D. A. Measuring Brand Equilty Across Product and Marktes[J].Callifornia Management Review,1996,38(3).102-120.
[223]许基南；品牌竞争力研究[D]；江西财经大学；2004.
[224]蒋璟萍；基于本体论视角的品牌竞争力研究[D]；中南大学；2008
[225]Elzinga D J. Business process management:Survey and Methodology[J]. IEEE:Transactioils on Engineering Management,1995,24(02),119
[226]王玉荣.流程管理(第2版)[M].北京：机械工业出版社,2005.
[227]Hammer.M,Champy.J.Reengineering the Corporation:A Manifesto for Business Revolution[M].NY:Harper Business,1993
[228]霍华德·R·鲍恩.商人的社会责任[M].纽约：哈珀兄弟出版社,1953.6.
[229]李程骅,胡亚萍.企业社会责任与企业生命周期关系论[J].南京社会科学,2008(7).116-122
[230]Folger, H. and Nutt, F. A Note on Social Responsibility and Stock Valuation[J]. Academy of Management Journal,1975,Vol.18,155-159.
[231]Spicer, B. H. Investors Corporate Social Performance and Disclosure:An Empirical Study[J].Accounting Review,1978,Vol.53,:94-111.
[232]李立清,李燕凌.企业社会责任研究[M].北京：人民出版社,2005.
[233]康芒斯.制度经济学(上册)[M]].商务印书馆,1983.92.
[234]柴金艳.基于价值链的企业知识产权竞争优势培育——以华为公司的知识产权管理为例[J].科技进步与对策,2009(22).
①罗永泰、李津.从利益相关视角分析动漫品牌的需求[J]。天津师范大学学报(社会科学版),2009(3)。罗永泰、李津两人认为动漫品牌是精神产品属性与物质产品属性的综合体,是相关利益者的契约关系。
①深入贯彻落实十七大精神着力开创版权工作新局面 版权管理司党支部2007年12月13口
[1]刘轶,张琰.中国新时期动漫产业与动漫营销——学术新视野[M].北京：中国戏剧出版社,2005.
[2]陈红泉,何建平.关于我国动漫产业投融资特征及国际经验的思考[J].经济师,2008(1).61-63
[3]刘轶.动漫产业的文化身份认同与挑战[J].现代传播,2010(6).16-21
[4]金德龙.动画产业要将创意文化和产业结合[BR].宁夏新闻网,2010-07-19
[5]徐伟.中美动漫产业比较研究[D].武汉理工大学硕士学位论文,2008.
[6]陈奇佳.日本动漫艺术概论[M].上海交通大学出版社,2006.
[7]陈博.韩国发展动漫产业的政策措施评析[J].当代韩国,2008(2).52-59.
[8]李子蓉.美、日、韩动漫产业发展经验及对我国的启示[J].世界地理研究2006,15(4).21-29.
[9]谢婉若.迪斯尼传媒集团产业链经营模式[J].时代教育,2006(12)
[10]杜广中.世界动漫产业链模式对中国式动漫产业链构建的启发[J].,广西经济管理干部学院学报2009(1)
[11]陈大佑、张荣.试论我国动画产业链始端的启动[J].,山东视听2006(2)
[12]彭少健,王天德.动画原创与产业链开发[J].中国广播电视学刊2006(6)
[13]动漫产业四川大学出版社,2006年6月,第125-152页
[14]赵少波.欧洲动漫产业发展模式研究—以法、英、德为例浙江大学博士学位论文2009
[15]李子蓉.美、日、韩动漫产业发展经验及对我国的启示[J].世界经济地理2006(12)
[16]蔡安宁,曹蕾.中国动漫产业发展思考[J].世界经济地理2009(3)
[17]姜义茂.我国动漫产业发展的战略模式[J].国际贸易2008(1)
[18]楼文高,孟祥辉,姜丽.我国动漫产业现状及其发展对策[J].出版与印刷2007(4)
[19]杜海峰、刘文杰.动漫产业集群的动力机制分析——以上海市杨浦区为例[J].,经济论坛,2009(19)
[20]彭民安.论促进动漫产业集群化发展的地方政府治理模式—基于上海、杭州、长沙的比较研究[J].中国广播电视学刊2007(4)
[21]杜漪,徐超,吴建祖.我国虚拟动漫产业集群的优势与运作[J].经济管理,2008(3)
[22]邱志乔,梅玲.我国动漫产业知识产权保护的困境与出路[J].政法学刊2007 (6)
[23]邓林.动漫知识产权保护与管理：西方经验对中国的启示[J].科技管理研究.2009(7)
[24]郑凤丹.动漫知识产权保护迫在眉睫[J].中国发明与专利2010(6)
[25]杨为国、薛佳佳、李品娜.动画角色商品化权的知识产权问题研究[J].湖北社会科学2006(6)
[26]尉德翠、徐杰.动漫产业需要商品化权的保护与理论创新[J].河北青年管理干部学院学报2010(1)
[27]徐超.论动漫形象商品化权的法律保护山东大学硕士学位论文2008
[28]李欣博.动漫产业的困境与角色商品化权的法律体系构建[J].山西师范大学学报(社会科学版)2009(9)
[29]王世园.论国产动漫角色广告代言的法律制度构建[J].法制与社会2009(15)
[30]黄大赛.论动漫产业的知识产权法律保护[J].重庆邮电大学学报(社会科学版)2007(3)
[31]吴慧.创意产业的利益分配和制度保障研究华中师范大学硕士学位论文2009
[32]韦红花.以动漫形象保护为视角谈动漫衍生品的知识产权保护[J].金卡工程2010(2)
[33]王宇红、贺瑶、殷听.动漫产业的知识产权保护体系研究[J].科技管理研究(2008(9)
[34]刘敏、赵兴胜.试析动漫产业投资的特点[J].济宁学院学报2009(1)
[35]陈红泉何建平.关于我国动漫产业投融资特征及国际经验的思考[J].经济师2008
[36]李然.日本动漫产业化经营对中国动漫产业的启示[J].北方经济2010(1)
[37]张凤岩.日美动漫产业营销战略的比较及对我国动漫产业的启示[J].商业经济2010(4)
[38]杨东润.国内动漫产业的营销及现状分析南京师范大学硕士学位论文2008
[39]谢波.基于产品分层理论的国产动漫产品优化策略研究中国科技大学硕士学位论文2009
[40]刘哲君.《马兰花》国产动漫产业的“世纪之花”[J].现代商业2010(2)
[41]张巧文.《喜羊羊与灰太狼》营销启思录[J].中国商界2009(6)
[42]赵冰.动漫产品消费者行为特点初探[J].大众商务2010(1)
[43]罗江峰.动漫产业成人受众调查研究[J].浙江海洋学院学报(人文科学版)2010(2)
[44]何建平.新媒体与中国动漫产业互动机制研究[J].当代电影2007(5)
[45]王芳.基于增值业务的手机动漫运营模式研究北京邮电大学硕士学位论文2006
[46]陈骁.“新动漫”一代的动漫品牌生活[J].广告大观(综合版)2006(6)
[47]罗永泰,李津.从利益相关视角分析动漫品牌的需求[J].天津师范大学学报(社会科学版)2009(3)
[48]黄国伟、陈琳.如何打造中国的原创动漫品牌——中国动漫品牌化策略浅析[J].文艺生活·文海艺苑2010(5)
[49]姜冰.当代动漫品牌营销策略研究[J].中国外资2009(6)
[50]张海源,曹颖.我国民族化动漫品牌的创建与传播[J].江汉大学学报2008(6)
[51]邰听然.战略性运用品牌经营策略提升中国动漫产业竞争力[J].电影文学2010(11)
[52]张倩,张青青,彭娇.从迪斯尼经验展望我国动漫产业发展[J].沧州师范专科学校学报2009(3)
[53]郑明海.动漫产业发展的国际比较及启示——以中美日三国为例[J].发展研究2007(8)
[54]中野晴行.动漫创意产业论[M].国际文化出版公司.2007
[55]布里曼.迪斯尼风暴：商业的迪斯尼[M].中信出版社2006
[56]杰恩·皮林.英国动画：来自个案的研究[J].世界电影2006(6)
[57]约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[58]Jenny Smith Watson.Evolution of the Indian Animation Industry[M].Global Industry,2010
[59]约翰·A·兰特(John.A.Lent)于安杰(Kie-Un Yu).韩国动画：短暂而蓬勃的历史[A].约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[60]费雷德·帕顿.日本动漫在美国[A].约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[61]海伦·麦卡西。英国、法国不断增长的日本动漫观众群[A].约翰·A·兰特.亚太动画[M].张慧临译.中国传媒大学出版社,2006.
[62]Akbar Marvasti and E. Ray Canterbery. Cultural and Other Barriers to Motion Pictures Trade[J]. Economic Inquiry,2005,43(1).39-54
[63]Hyejin Yoon, M.A.THE ANIMATION INDUSTRY:TECHNOLOGICAL CHANGES, PRODUCTION CHALLENGES, AND GLOBAL SHIFTS[D],The Ohio State University,2008.
[63]余明阳.名牌战略[M].复旦大学出版社,1998.
[64]Farquhar, P.H. Managing brand equity[J].Journal of advertising Research,1990
[65]杜纳·E·科耐普.品牌智慧：品牌战略实施的五个步骤[M].企业管理出版社,2007.
[66]大卫·爱格(David A Aaker)品牌资产管理[M].内蒙古人民出版社.2004.
[67]Blackston, M. Observations:Building brand equity by managing the brand's relationships[J]. Journal of advertising research,1992,32(3),79-83.
[68]Blackston, M. The qualitative dimension of brand equity[J]. Journal of advertising. Research,1995,35(4),2-7
[69]Four.nier, S. A Consumer-Brand Relationship Framework for Strategic Brand Management, Dissertation[D]. University of Florida.1994.
[70]Fournier, S.Consumer and Their Brands:Developin Relationship Theory in Consumer Research[J].Journal Consumer Research,1998,34(Mar),343-373.
[71]Aggarwal P. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior [J].Journal of Consumer Research 2004(01),1086-1096.
[72]菲利普·科特勒,阿姆斯特朗.市场营销原理[M].北京：清华大学出版社,2002.
[73]汤姆.邓肯(Tom Duncan).桑德拉.莫里亚蒂(Sandra Moriarty).品牌至尊：利用整合营销创造终极价值[M].北京：华夏出版社,2000.
[74]温克勒(Winkler,A.M.)快速建立品牌：新经济时代的品牌策略[M].赵怡译.北京：机械工业出版社,2000.
[75]余明阳、杨芳平.品牌学教程[M].复旦大学出版社.2006
[76]杨欢进.名牌战略的理论与实践[M].中国经济出版社.2000
[77]韩光军.打造名牌：卓越品牌的培育与提升[M].首都经济贸易大学出版社.2001
[78]王书卿.国际名品策略与实例[M].北京：中国广播电视出版社.1997
[79]何君、厉戟.新品牌——品牌识别经营原理[M].北京：中央民族大学出版社,1999
[80]王海涛王润涛.品牌竞争时代[M].北京：中国言实出版社.1999
[81]赵军.名牌在传播中诞生[M].武汉大学出版社,1999
[82]苏晓东等.720o品牌管理：概念与应用[M].北京：中信出版社,2002.
[83]陈伟航.行销教战守策[M].北京：企业管理出版社,2003.
[84]韩志峰.左公关,右广告[M].北京：机械工业出版社,2009.
[85]潘成云.基于消费者的品牌资产测量与管理[D].扬州大学,2008
[86]王兴元.名牌生态系统初探[J].中外科技信息,2000.2..
[87]王兴元.名牌生态系统的竞争与合作研究[J].南开管理评论,2000(6).
[88]张焱,张锐.品牌生态学：品牌理论演化的新趋向[J].外国经济与管理,2003.8.
[89]Crimminis, J. C. Better Measurement and Management of Brand Value[J]. Journal of Advertising Research,1992,32(4):11-20
[90]Paul Stobart. Brand Power[M]. New York University Press,1994.
[89]Kim Hongbumm.Kim Woo Gon. The relationship between brand equity and firms' performance in luxury hotels and chain restaurants[J]. Tourism Management,2005(08),549-560.
[90]Shocker A and Weitz B. A Perspective on Brand Equity Principles and Issues[J]. Summary of Marketing Science Institute Conference, Cambridge,1988(5):88-104.
[91]David A Aaker. Managing Brand Equity[M].Free Press,1991
[92]Keller Kevin Lane. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity [J]. Journal of Marketing,1993,57:1-22.
[93]Baldinger A. L.& Rubinson J. Brand loyalty:The link between attitude and behavior[J]. Journal of Advertising Research,1996,36(6):22-34.
[93]Pokorny G.. Building Brand Equity and Customer Loyalty [J]. Electric Perspectives,1995,20(3).54-58.
[94]Richard G Netemeyer.A propositional inventory of interpersonal influence research and tests of the role of normative and informational influence in two models of behavioral intention[D]. University of South Carolina,1986.
[95]Balaji C Krishnan. Reference price effects:the role of multiple internal reference prices and semantic cues[D]. Louisiana State University, Baton Rouge,1998.
[96]Richard G Netemeyer.Balaji Krishnanb.Chris Pulliga.Guangping Wang,Mehnaet Yagci,Dwane Dean,Joe Ricks,Ferdinand Wirth.Developing and validating measures of facets of customer-based brand equity[J]. Journal of Business Research,1999,57.209-224
[97]Mette Morsing, and Jan Kristensen. The question of coherency in corporate branding--over time and across stakeholders[J]. Journal of Communication Management,2001,1. (6).24-24
[98]SHIN Kwang-yong, QU Fei-yu,SHANG Rui A Study on the Model of Organization Restructuring based on Integrated Marketing Communications Strategy[J].Policy-making Reference;2004(5)
[99]Kotler,Irving Rein, Michael Hamlin, and Martin Stoller. High Visibility: Transforming Your Personal and Professional Brand,3rd edition [M].McGraw-Hill, 2006.
[100]Country as Brand, Product and Beyond:A Place Marketing and Brand Management Perspective[J]. Journal of Brand Management, April 2002 (3).249-261.
[101]Aaker,D..Managing Brand Equity:Capitalizing on the Value of a Brand Name[M].New York:Free Press.1991.
[102]张昆仑.商标品牌价值构成探究[J].价格与市场,1999(7).33-34.
[103]朱淑枝.论品牌的信息与价值[J].商业经济文荟,2003(1).14-16.
[104]范秀成.品牌权益及测评体系分析[J].南开管理评论,2000(1)：9-15
[105]符国群.关于商标资产研究的思考[J].武汉大学学报,1999(1)：70-73.
[106]艾丰.中国品牌价值报告[M].北京：经济科学出版社,1996.
[107]张曙临.品牌权力营销研究[M].长沙：湖南师范大学出版社.2000.
[108]王成荣.品牌价值论——科学评价与有效管理品牌的方法[M].中国人民大学出版社,2008.
[109]卢泰宏,黄胜兵,罗纪宁.论品牌资产的定义[J].中山大学学报：社会科学版,2000(4)：17-22.
[110]杨建军.牛奶品牌形象对消费者购买行为影响的实证研究[D].湖南大学,2007.
[111]李友俊,崔明欣.品牌价值构成及灰色评估[J].商业时代(理论),2005(24)：47-48
[112]Karen S, Cravens and Chris Guilding. Strategic Brand Valuation:A Cross-Functional Perspective. Business horizons.1999 (5)
[113]Keller Kevin Lane. Strategic Brand Management[M]. NJ:Prentice Hall,1998.
[114]Stobart, P. Alternative method of brand valuation. In:J. Murphy (Ed.),Brand valuations:Establishing a true and fair view[M]. London:The Interbrand Group, 198935-49.
[115]Haigh, D. Brand Valuation Measuring and Leveraging your Brand[BR]. www.brandfinance. com,2000.
[116]Aaker, David A. Managing Brand Equity. Capitalizing on the Value of a Brand Name[M]. New York:Freee Press,1991.
[117]Interbrand.World Greatest brands[M].London:Macmillan Press Ltd,1996.
[118]陈建华.现代企业品牌经营及其评价研究[D]武汉理工大学,2003.
[119]袁虎.品牌生态战略模式及其竞争力评价研究[D].武汉理工大学,2005
[120]袁晶瑜.基于顾客资产的品牌延伸评价研究[D].大连理工大学,2004.
[121]孙伟.品牌资产价值评估研究[D].西安理工大学,2004.
[122]范青江.以消费模型为基础的品牌价值研究[D].对外经济贸易大学,2004.
[123]大卫·奥格威(David Ogilvy).奥格威谈广告[M].机械工业出版社,2003.
[124]张冰.品牌强盛基因[M].南方日报出版社,2003.
[125]李光斗,卓越品牌7项修炼[M].浙江人民出版社,2003.
[126]李光斗.品牌竞争力[M].中国人民大学出版,2004.
[127]刘汉霞.演化经济学研究现状概览[J].高等教育与学术研究,2006(4)
[128]Karl H. Marx.马克思恩格斯选集(2)[M].中共中央马克思著作编译局.北京：人民出版社,1972,379
[129]Herbert Spencer. The proper sphere of government:a reprint of a series of letters orginally published in "The Nonconformist"[M]. W. Britain,1843.
[130]Veblen,T.B..Why Is Economics Not an Evolutionary Science? [J].Quarterly Journal of Economics,1898, (12).373-393。
[131]约翰·康芒斯.制度经济学(上下)[M].赵睿译.华夏出版社,2009.
[132]Mchian,A.A.Uncertainty.Evolution and Economics Theory[J] Journal of Political Economy,1950, (58):211-221。
[133]Daniel Bell.The Coming of Post-Industrial Society[M]. New York:Basic Books,1973.
[134]Irving Kristol.The Neoconservative Persuasion:Selected Essays 1942-2009 [M]. New York:Basic Books,2011.
[135]Kenneth E. Boulding. Evolutionary Economics[M]. Sage,1981.
[136]Richard R. Nelson,Sidney G. Winter. An Evolutionary Theory of Economic Change[M]. Massachusetts:Belknap Press,2006.
[137]Geoffrey Hodgson.Evolution and Institutions:On Evolutionary Economics and the Evolution of Economics[M].Massachusetts:Edward Elgar,2008.
[138]Dosi.G.,C.Freeman,R.Nelson,G.Silverberg and L.Soete(eds):Technical Change and Economic Theory[M], London and NewYork:Pinter,1988.
[139]威廉·鲍莫尔.好的资本主义,坏的资本主义[M].刘卫译.中信出版社,2008.
[140]Hodgson, G. M.:Institutions and Individuals:Interaction and Evolution[J], Organization Studies,2007, (1):93-98
[141]梅特卡夫.演化经济学与创造性毁灭[M].冯健译.中国人民大学出版社,2006
[142]理查德-R.纳尔逊悉尼·G温特.经济变迁的演化理论[M].北京：商务印书馆,1997.
[143]约瑟夫·熊彼特.经济分析史(1)[M]陈锡龄、朱泱、孙鸿敞译.商务印书馆,1996.
[144]凡勃伦.有闲阶级[M].蔡受百译.商务印书馆,1964.
[145]Herbert Alexander Simon. Models of Bounded Rationality:Empirically grounded economic reason(3)[M]. MIT Press,1997.
[146]杰弗里·M.霍奇逊.制度与演化经济学现代文选(关键性概念)[M].贾根良王晓蓉徐尚译者.高等教育出版社,2004.
[147]D. C. North, Institutions, Institutional Change and Economic Performance[M]. Cambridge University Press.1990.
[148]Young,A.A.Increasing rturns and economic progress [J]. Economic Journal,1928(38).327-42.
[149]Malerba, Franco Orsenigo, Luigi. Schumpeterian Patterns of Innovation[J]. Cambridge Journal of Economics,1995,19 (1).47-65.
[150]Freeman C. Technology Policy and Economic Performance:Lessons from Japan[M]. London,France Printer.1987.
[151]Pavitt,K.. Sectoral patterns of technical change:towards a taxonomy and a theory[J].Research Policy,1984 (13).343-373
[152]Laura Bottazzi; Marco Da Pin; Jan C. van Ours; Edk B. Venture Capital in Europe and the Financing of Innovative Companies[J]. Ⅱ Economic Policy,2002, 1(17).229-269.
[153]埃弗雷特M.罗杰斯.创新的扩散[M].中央编译出版社,2002年
[154]郭箭.技术创新的演化特征与有效技术创新政策的制定及实施[J].上海经济研究,2000(11).
[155]Rajendra K Srivastava, Tasadduq A. Shervani, and Liam Fahey. Market-based Assets and Shareholder Value:A Framework for Analysis[J]. Journal of Marketing,
1998(5), pp.19-32. David A Aaker. Managing Brand Equity[M]. New York:Free Press,1991.
[156]David AAaker. Managing Brand Equity[M]. New York:Free Press,1991
[157]殷俊,谭玲.动漫产业[M].成都：四川人民出版社,2009.
[158]贾根良.演化经济学：第三种经济学理论体系[N],中国社会科学报,2011-6-23(09)
[159]陈劲、王焕祥。演化经济学[M].北京：清华大学出版社,2008.72-77.
[160]范冬萍.复杂系统的突现与层次[J].学术研究,2006(12).35-40。
[161]程丽仙.产业链价值：动漫投资的“钱”景[N].中国文化报,2010-08-11(08).
[162]Pavel Pelikan. Self-organization and Darwinian selection in economic and biological evolutions:an enquiry into the sources of organizing informiation[A]. John Foster,J. Stanley Metcalfe. Frontiers of evolutionary economics:competition, self-organization and innovation policy [M].Massachusetts:Edward Elgar Publishing,2001.121-151.
[163]Thornbury, J. KPMG:Revitalising culture through values[J]. Business Strategy Review,1999(4).1-15.
[164]Quinn, J. and Hilmer, F. Strategic outsourcing [J]. Sloan Management Review, 1994(4).43-55
[165]库尔特·多普菲.经济学中历史友好理论在演化分析中调和普遍性与脉络[A].福斯特、梅特卡夫.演化经济学前沿：竞争、自组织与创新政策[M].北京：高等教育出版社,2005.167/189.
[166]李津.基于隐性需求的动漫品牌资产形成研究[D].天津财经大学,2009.
[167]Tirole. J. The theory of Industrial Organization[M]. Cambridge MIT Press.1990. 106-114.
[168]皮里坎.经济和生物演化中的白组织过程和达尔文主义选择：对组织过程信息来源的研究[J].福斯特、梅特卡夫.演化经济学前沿：竞争、自组织与创新政策[M].北京：高等教育出版社,2005.127/152.
[169]林崇德。心理学大辞典[M].上海：上海教育出版社；2003.368.
[170]Derbaix. Perceived Risk and Risk Relievers:An Empirical Investigation[J]. Journal of Economic psychology,1983(3).19-38
[171]汤姆·邓肯和桑德拉·莫里亚蒂.品牌至尊——利用整合营销创造终极价值[M].廖宜怡译著,2000.
[172]熊彼特.经济发展理论[M].北京：中国人民大学出版社,2006.
[173]德鲁克.管理的实践[M].齐若兰译.北京：机械工业出版社,2006.
[174]厄威克·弗莱姆兹(Eric G.Flamlioltz).增长的痛苦——通过规范管理战胜企业增长中的危机[M].李剑峰等译.北京：中国经济出版社,1998.
[175]彼得·圣吉.第五项修炼——学习型组织的艺术与实践[M].北京：中信出版社,2009.
[176]MichaelHammer& James Champy. monograph. Reengineering the corporation: a manifesto for business revolution[M].New York:Harper Business,2001.
[177]理查德·特拉海尔.乔治·埃尔顿·梅奥：道主义的倡导者和促进者[M].陈小白译著.北京：华夏出版社,2008
[178]麦格雷戈.企业的人性面[M].韩卉译.北京：中人民大学出版社,2008
[179]威廉·大内(William Ouchi).Z理论——美国企业界怎样迎接日本的挑战[M].北京：中国社会科学出版社,1984.
[180]斯科特·戴维斯.品牌资产管理：赢得客户忠诚度与利润的有效途径[M].刘莹,李哲译.北京：中国财政经济出版社,2006.
[181]程丽仙.“海派”动漫会展：双生花并蒂开——第六届中国国际动漫游戏博 览会暨卡通总动员综述[N].中国文化报2010/07/14
[182]莱斯利·德·彻纳东尼.品牌制胜[M].蔡晓煦译.北京：中信出版社,2002
[183]Ikujiro Nonaka, Hirotaka Takeuchi. The knowledge-creating company:how Japanese companies create the dynamics of innovation[M], Oxford University Press,1995。
[184]王念,基于生态学原理的品牌生态系统管理探讨[J].商业时代,2010(21).55
[185]Kapasuwan S. Linking Organizational Learning and Network Characteristies:Effects on Firm Performance[D].WA:Washington State University,2004
[186]Shan, Walker, Kogut. Interfirm cooperation and startup innovation in the biotechnology industry [J]. Strategic Management Journal 1994(15).387-394
[187]Granovetter Mark S. The strength of weak ties[J]. American Journal of Sociology,1973, (06) 1360-1370
[188]Meagher, K. and Rogers, M. Network density and R&D spillovers[J]. Journal of Economic Behavior and Organization.2004, Vol.53(2),237-260.
[189]约翰.霍兰,隐秩序：适应性造就复杂性[M].周晓牧、韩晖译著,上海：上海科技教育出版社,2000
[190]张焱,张锐.论生态型品牌关系的框架建构[J].管理评论,2005(1),18-22.
[191]王东民.品牌生命的复杂性和复杂的品牌生理生态学[J1.商业研究,2004(6).7
[192]Moorman C;Miner A S. The impact of organizational memory on new product performance and creativity[J].Journal of Marketing research,1990.91-106
[193]Kohli,Jaworski.Market Orientation construct:The research propositions and managerial implications[J].Journal of Marketing,1990.1/18
[194]Georges Friedmann. The anatomy of work:labor, leisure, and the implications of automation[M]. New York:Free Press of Glencoe,1962
[195]余阳明,杨芳平.品牌学教程[M].上海：复旦大学出版社,2006
[196]Aaker, David A.Brand leadership:Building Aessets In The Information Society[M].NY:Free Press,2000.
[197]Scott M. Davis. Brand asset management:driving profitable growth through your brands[M]. San Francisco:Jossey-Bass Publishers,2002.
[198]Baldwin, Clark. Managing in an Age of Modularity[J]. Harvard Business Review,1997,75(5)84-93.
[199]刘杰；基于大规模定制的企业组织结构研究[D]；东北财经大学；2005
[200]哈肯.协同学：大自然构成的奥秘[M].上海：上海译文出版社,2005..191
[201]艾·里斯、杰克·特劳特.定位[M].李正栓,贾纪芳译著.北京：中国财政经济出版社,2006.
[202]宋永高.品牌战略管理[M].杭州；浙江大学出版社：2003
[203]Harold Lasswe. the strcture and function of communication in society[M]. Urbana:Univeristy of illinois press 1971.84-89
[204]品牌生命周期[BR].http://www.hudong.com/versionview/U,B,AgHUUNYUlFfWVgACg9QRQ.201 0-7-1.
[205]Blyler Manreen;Coff Russell W. Dynamic Capabilities,Social Capital,and Rent Appropriatton:Ties That Split pies [J]. Strategic Management Journal,2003(07) 1002-1012
[206]Moiler and Svahn, Role of knowlegle in value creation in business sets[J]. Journal of Management Studies,2008,43(5).985/1007
[207]巴鲁·列佛.无形资产--管理、计量和呈报[M].北京.中国劳动社会保障出版社,2003(9).
[208]Freeman,R.E. Strategic management:a stakeholder approach[M]. Boston: Pitman Inc,1984.
[209]刘彦平.试论以员工为中心的管理理念[J].外国经济与管理,2003(07).37-42.
[210]Simon H-A. The Architecture of Complexity[C]//G.J.Klir. Facets of Systems Science. Kluwer Academic/Plenum Publishers,2001:548-559.
[211]Michael Hammer. Reengineering work:Don't Automate, Obliterate[J].,Harvard Business Review,1990(5-8).1-8
[212]彼得·德鲁克.管理的实践[M].齐若兰译,北京：机械工业出版社,2006.
[213]Leslie De Chernatony. From brand vision to brand evaluation:the strategic process of growing and strengthening brands[M] Oxford [etc.]:Elsevier,2006.
[214]F. Joseph Lepla. Brand Driven:The Route to Integrated Branding Through Great Leadership[M]. London:Kogan Page Limited,2003.
[215]陆娟.现代企业品牌发展战略[M].南京：南京大学出版社.2002.
[216]Kevin Lane Keller. Conceptualizing, measuring, and managing customer-based brand equity[J]. Journal of Marketing; 1993,57(5); 1-22
[217]C.Whan Park, Bernard J. Jaworski, and Deborah J. Maclnnls. Strategic Brand Concept Image Management[J]. Journal of Marketing,1986(10):621-635.
[218]Park, C. S. Srinivasan, V. A survey-based method for measuring and understanding brand equity and its extendibility [J]. Journal of marketing research: JMR,1994,31(May),271-288.
[219]Hsieh, M. H., S. L.Pan & R. Setiono, "Product-, Corporate-, and Country-image Dimensions and Purchase Behavior:A Multicountry Analysis"[J], Journal of the Academy of Marketing Science,2004 (32).
[220]Yoo, B.,& Donthu, N.. Developing a scale to measure the perceived quality of an internet shopping site (SITEQUAL)[J]. Quarterly Journal of Electronic Commerce, 2001,2(1),31-46.
[221]David A.Aaker.. Managing Brand Equity[M].New York:Free Press,1991
[222]Aaker, D. A. Measuring Brand Equilty Across Product and Marktes[J].Callifornia Management Review,1996,38(3).102-120.
[223]许基南；品牌竞争力研究[D]；江西财经大学；2004.
[224]蒋璟萍；基于本体论视角的品牌竞争力研究[D]；中南大学；2008
[225]Elzinga D J. Business process management:Survey and Methodology[J]. IEEE:Transactioils on Engineering Management,1995,24(02),119
[226]王玉荣.流程管理(第2版)[M].北京：机械工业出版社,2005.
[227]Hammer.M,Champy.J.Reengineering the Corporation:A Manifesto for Business Revolution[M].NY:Harper Business,1993
[228]霍华德·R·鲍恩.商人的社会责任[M].纽约：哈珀兄弟出版社,1953.6.
[229]李程骅,胡亚萍.企业社会责任与企业生命周期关系论[J].南京社会科学,2008(7).116-122
[230]Folger, H. and Nutt, F. A Note on Social Responsibility and Stock Valuation[J]. Academy of Management Journal,1975,Vol.18,155-159.
[231]Spicer, B. H. Investors Corporate Social Performance and Disclosure:An Empirical Study[J].Accounting Review,1978,Vol.53,:94-111.
[232]李立清,李燕凌.企业社会责任研究[M].北京：人民出版社,2005.
[233]康芒斯.制度经济学(上册)[M]].商务印书馆,1983.92.
[234]柴金艳.基于价值链的企业知识产权竞争优势培育——以华为公司的知识产权管理为例[J].科技进步与对策,2009(22).