供应链企业知识产权协同管理研究
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摘要
21世纪的市场竞争已不再是单个企业之间的竞争,而是供应链之间的竞争。供应链之间的竞争就是整条供应链市场能力的竞争,是供应链核心竞争力的外在反映。供应链的核心竞争力同企业的核心竞争力类似,同样需要加强对于专利、商标和商业秘密等知识产权的管理。相对于单个企业的知识产权管理,供应链企业知识产权管理的重点在于供应链企业之间知识产权的协同管理。因此,本文改变一贯从宏观(国家、地区政府)、中观(区域、行业)和单个企业研究知识产权的视角,而从供应链的角度研究知识产权,并将研究重点锁定在供应链企业知识产权的协同管理,以期能为我国企业就如何应对供应链竞争时代的到来,如何通过知识产权的协同管理来增强整条供应链的核心竞争能力提供理论依据和实践指导。本文主要研究内容包括:
第一,供应链企业知识产权协同管理的理论基础。主要从供应链管理、知识产权和协同论三个方面进行了阐述。
第二,供应链企业知识产权的冲突。具体分析了供应链企业知识产权冲突的十二种具体表现和五类产生根源,建立了供应链企业知识产权冲突形成机理的模型。
第三,供应链企业知识产权协同管理的基本原理。界定了供应链企业知识产权协同管理的基本概念,讨论了其主要内容,提出了共赢、和谐与风险三大基本原理,探讨了供应链企业知识产权的全面冲突管理及实现供应链企业知识产权协同管理的具体措施。
第四,供应链企业专利的协同管理。提出了供应链企业“独立式”、“链条式”和“协同式”三种专利开发模式,构建了供应链企业专利协同开发的“三层四柱”立体开发平台,探讨了供应链企业专利协同开发的契约设计,提出了供应链企业专利协同利用的七种主要方式,分析了供应链企业专利协同利用的信任障碍、契约障碍和机制障碍,探讨了供应链企业专利协同利用的契约机制、诚信机制、激励与惩罚机制、监督与考核机制,研究了专利协同保护的主要内容、手段和运行机制。
第五,供应链企业商业秘密的协同管理。阐述了供应链企业商业秘密的合法获取途径及其形成机理,研究了供应链企业商业秘密协同保护的机制设计,探讨了供应链企业商业秘密转让的主要方式、协同管理的基本原则和具体运作。
第六,供应链企业商标的协同管理。提出并界定了供应链中商标链和商标链管理的基本概念,概括了商标链管理的基本任务,提出并比较分析了供应链同一商标开发模式、集成商标开发模式和动态组合商标开发模式,提出了基于IPCM(知识产权协同管理)的供应链驰名商标战略,探讨了供应链企业商标共用与协同保护问题。
第七,以佳运汽车股份有限公司及其组成的供应链为研究对象,重点对供应链企业知识产权协同管理的SISA运作机理、专利协同开发平台、专利协同开发流程(JYVDP)以及商标协同管理等展开了实证研究。
The competition in the 21st century is no longer competition between individual enterprises, but is the competition between supply chains. The competitivity of supply chains lie in the market capabilities of the supply chain as a whole. Similar with in the core competence of enterprises, strengthening management towards intellectual property rights such as patent, trademark, and business know-how is also very important for core competence building in supply chains. The key point of intellectual property rights management of supply chain lies in the collaborative management of different enterprises' intellectual property rights. Therefore, unlike traditional perspective from macroscopic (national or local government), mesoeconomic (regional or industrial angle), or individual enterprise, this thesis studies the intellectual property rights from the view of supply chain, and pay emphasis on the collaborative management of enterprises' intellectual property rights in the supply chain. The research provides theoretical foundation and practical instruction for strengthening the core competitiveness of supply chains. The thesis divides into seven chapters, and the content of each chapter is shown as follows.
The first chapter is introduction, which states the theoretical rationale. The author analyzes from three aspects, and they are respectively supply chain management, intellectual property rights, and synergetic theory.
The second chapter discusses the conflict in the intellectual property rights of supply chain. Twelve kinds of concrete manifestations and five kinds of sources of the conflict are analyzed, and a model is established to express the formation mechanism of the conflict.
The third chapter analyzes the basic rationales of collaborative management of supply chain enterprises' intellectual property rights. Its concept is defined, and its primary content is discussed. The author brings forward three basic principles. They are respectively related with all-win, harmony and risk. Comprehensive conflict management theory is elaborated, and specific countermeasures are explored.
The fourth chapter discusses the coordinated management of supply chain enterprises' patents. The author proposes three patent development modes, namely, independent mode, chaining mode, and cooperative mode. A three-dimensional development platform is constructed. The contract design of the patent collaborative development is probed into. And then, the author seven primary ways of patents' coordinated utilization, analyzes its trust barrier, contract barrier, and mechanism barrier, discusses its contract mechanism, loyalty mechanism, stimulation and penalty mechanism, supervising and evaluating mechanism. Finally, the main content, instruments and operational mechanism of patent collaborative protection is studied.
The fifth chapter probes into the collaborative management of supply chain enterprises' business secret. The author expatiates its legitimate acquisition method and forming mechanism, studies the mechanism design of its protection, discusses the fundamental modes for business secret transfer and the basic principles and concrete operation its collaborative management.
The sixth chapter studies the collaborative management of supply chain enterprises' trademark. The author proposes and defines the concept of trademark chain and trademark chain management, summarizes the basic task of trademark chain management, proposes and comparatively analyzes individual trademark development mode, integrated trademark development mode, and dynamic combinated trademark development mode. Finally, the author proposes a strategy for famous supply chain trademark construction based on IPCM (intellectual property rights collaborative management), and discusses the sharing and collaborative protection of supply chain trademark.
The seventh chapter is empirical research. Taking Jiayun Automobile Co.Ltd and its supply chain as an example, the author carries out empirical analysis towards the SISA operational mechanism of collaborative management, the platform and process of the patent collaborative development, and the collaborative management of trademark.
第一,供应链企业知识产权协同管理的理论基础。主要从供应链管理、知识产权和协同论三个方面进行了阐述。
第二,供应链企业知识产权的冲突。具体分析了供应链企业知识产权冲突的十二种具体表现和五类产生根源,建立了供应链企业知识产权冲突形成机理的模型。
第三,供应链企业知识产权协同管理的基本原理。界定了供应链企业知识产权协同管理的基本概念,讨论了其主要内容,提出了共赢、和谐与风险三大基本原理,探讨了供应链企业知识产权的全面冲突管理及实现供应链企业知识产权协同管理的具体措施。
第四,供应链企业专利的协同管理。提出了供应链企业“独立式”、“链条式”和“协同式”三种专利开发模式,构建了供应链企业专利协同开发的“三层四柱”立体开发平台,探讨了供应链企业专利协同开发的契约设计,提出了供应链企业专利协同利用的七种主要方式,分析了供应链企业专利协同利用的信任障碍、契约障碍和机制障碍,探讨了供应链企业专利协同利用的契约机制、诚信机制、激励与惩罚机制、监督与考核机制,研究了专利协同保护的主要内容、手段和运行机制。
第五,供应链企业商业秘密的协同管理。阐述了供应链企业商业秘密的合法获取途径及其形成机理,研究了供应链企业商业秘密协同保护的机制设计,探讨了供应链企业商业秘密转让的主要方式、协同管理的基本原则和具体运作。
第六,供应链企业商标的协同管理。提出并界定了供应链中商标链和商标链管理的基本概念,概括了商标链管理的基本任务,提出并比较分析了供应链同一商标开发模式、集成商标开发模式和动态组合商标开发模式,提出了基于IPCM(知识产权协同管理)的供应链驰名商标战略,探讨了供应链企业商标共用与协同保护问题。
第七,以佳运汽车股份有限公司及其组成的供应链为研究对象,重点对供应链企业知识产权协同管理的SISA运作机理、专利协同开发平台、专利协同开发流程(JYVDP)以及商标协同管理等展开了实证研究。
The competition in the 21st century is no longer competition between individual enterprises, but is the competition between supply chains. The competitivity of supply chains lie in the market capabilities of the supply chain as a whole. Similar with in the core competence of enterprises, strengthening management towards intellectual property rights such as patent, trademark, and business know-how is also very important for core competence building in supply chains. The key point of intellectual property rights management of supply chain lies in the collaborative management of different enterprises' intellectual property rights. Therefore, unlike traditional perspective from macroscopic (national or local government), mesoeconomic (regional or industrial angle), or individual enterprise, this thesis studies the intellectual property rights from the view of supply chain, and pay emphasis on the collaborative management of enterprises' intellectual property rights in the supply chain. The research provides theoretical foundation and practical instruction for strengthening the core competitiveness of supply chains. The thesis divides into seven chapters, and the content of each chapter is shown as follows.
The first chapter is introduction, which states the theoretical rationale. The author analyzes from three aspects, and they are respectively supply chain management, intellectual property rights, and synergetic theory.
The second chapter discusses the conflict in the intellectual property rights of supply chain. Twelve kinds of concrete manifestations and five kinds of sources of the conflict are analyzed, and a model is established to express the formation mechanism of the conflict.
The third chapter analyzes the basic rationales of collaborative management of supply chain enterprises' intellectual property rights. Its concept is defined, and its primary content is discussed. The author brings forward three basic principles. They are respectively related with all-win, harmony and risk. Comprehensive conflict management theory is elaborated, and specific countermeasures are explored.
The fourth chapter discusses the coordinated management of supply chain enterprises' patents. The author proposes three patent development modes, namely, independent mode, chaining mode, and cooperative mode. A three-dimensional development platform is constructed. The contract design of the patent collaborative development is probed into. And then, the author seven primary ways of patents' coordinated utilization, analyzes its trust barrier, contract barrier, and mechanism barrier, discusses its contract mechanism, loyalty mechanism, stimulation and penalty mechanism, supervising and evaluating mechanism. Finally, the main content, instruments and operational mechanism of patent collaborative protection is studied.
The fifth chapter probes into the collaborative management of supply chain enterprises' business secret. The author expatiates its legitimate acquisition method and forming mechanism, studies the mechanism design of its protection, discusses the fundamental modes for business secret transfer and the basic principles and concrete operation its collaborative management.
The sixth chapter studies the collaborative management of supply chain enterprises' trademark. The author proposes and defines the concept of trademark chain and trademark chain management, summarizes the basic task of trademark chain management, proposes and comparatively analyzes individual trademark development mode, integrated trademark development mode, and dynamic combinated trademark development mode. Finally, the author proposes a strategy for famous supply chain trademark construction based on IPCM (intellectual property rights collaborative management), and discusses the sharing and collaborative protection of supply chain trademark.
The seventh chapter is empirical research. Taking Jiayun Automobile Co.Ltd and its supply chain as an example, the author carries out empirical analysis towards the SISA operational mechanism of collaborative management, the platform and process of the patent collaborative development, and the collaborative management of trademark.
引文
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