传统村镇旅游地居民态度与开发策略研究
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摘要
传统村镇以整体的风貌体现其历史文化价值，展示某一历史时期的典型风貌特色，具有很高的历史认知、情感依托、审美观赏、生态环境和利用价值。近年来，随着传统村镇旅游的日益兴起，有关传统村镇的旅游学研究日益受到学术界重视和关注。从居民态度的角度来分析传统村镇旅游地发展对当地社区所造成的社会、经济、环境影响并探讨相应的开发策略，有助于进一步充实旅游地理学、旅游社会学的内容，促进传统村镇的有效保护，正确处理拥有众多珍贵历史文化遗产的传统村镇进行旅游开发和保护之间的关系，同时丰富国内关于旅游地居民对旅游影响感知和态度的研究案例，为制定旅游业发展规划及建立和完善旅游地社区参与机制、实现旅游可持续发展提供理论依据，具有较强的实践意义和理论价值。
全文在结构上分为五章：
第一章在参考了国内外大量相关文献的基础上，较为详尽地综述了国内外关于旅游地居民感知与态度研究和传统村镇旅游研究的进展。
第二章首先简要地介绍了研究区域概况。然后阐述了本文的研究背景、研究内容、研究方法和数据来源。
第三章以徽州古村落西递和宏村为例，运用利益主体理论，在对利益主体代表访谈的基础上，分析彼此之间关系，并通过居民对旅游业发展现状感知和态度的调查和分析，找出两地旅游发展面临的主要矛盾和问题，以及旅游业发展对两地社会、经济、环境等各方面造成的影响，从而提出一些有益的对策和建议。
第四章以屯溪老街为案例，通过对旅游业相关利益主体的访谈，以及经营者及居民对街区保护和旅游开发的态度分析，了解公众参与的真实愿望与存在问题，在此基础上，指出屯溪老街旅游开发应注意的问题，以期有利于历史文化街区的保护、旅游开发及其可持续发展。
江南水乡古镇游经过十余年发展，现已成为华东地区旅游的特色品牌之一。然而，随着旅游的发展，商业化氛围过浓、旅游产品单一、雷同等问题也逐渐暴露出来。本文第五章以浙江乌镇为案例，结合实地调研和游客访谈，对于江南水乡古镇旅游的开发策略进行了初步探讨。
Traditional village and town resorts (TVTR) embody their own historic, cultural value through the overall appearance and display typical style and features of a specific historic period, thus boasting of high value of historic recognition, sensibility reliance, aesthetic admiration, entironment and utility. Recently, with the booming of tour to TVTR, more scholars have become concerned with tourism study on this type of resorts. To study impacts of tourism development on TVTR's society, economy and environment from the angle of residents' attitudes and explores some corresponding strategies will help enrich contents of Tourism Geography and Tourism Society, promote effective protection of TVTR, correctly deal with the contradiction between tourism development and protection at TVTR in possession of abundant heritages, enrich domestic case studies of resort residents' perception and attitudes with regard to tourism impacts, and provide some theoretical grounds for establishing tourism development planning, pe
rfect community participation system at tourist destinations for the purpose of tourism sustainable development.
The thesis consists of 5 chapters:
In Chapter 1, the author makes a detail review of both abroad and domestic literatures on studies of resorts residents' perception and attitudes and of TVTR tourism.
In Chapter 2, the author firstly introduces the background information of the study region briefly. Then, she presents her own study background, study contents, study methods and data resources.
In Chapter 3, taking Xidi and Hong Villages, 2 ancient Huizhou villages, as examples, the author analyzes stakeholder relationships based on detail interviews of representatives of them with the help of Stakeholder Theory, finds out the major problems facing the two places and impacts of tourism on local society, economy and environment after the investigation and analysis of residents' perception and attitudes with regard to tourism development, then proposes some beneficial suggestions and countermeasures.
In Chapter 4, taking TAS as an example, the author seeks to find the real intention of public intervention in the preservation and tourism development of historic cultural streets (HCS) by way of interviews on related stakeholders and the analysis of businessmen and residents' attitudes towards it. Then she presents her suggestions for TAS development, hoping to be of important reference for the preservation and tourism sustainable development of HCS.
After more than ten years' development, tour to ancient water towns has now become one of the most characteristic branding in the whole eastern China. However, problems also arise with the development of tourism. In Chapter 5, taking Wuzhen Town in Zhejiang Province as an example, the author seeks to make a pilot study of tourism development strategy in ancient water towns on the southern bank of the Yangtze River based on on-the-spot investigation and tourist interviews.
全文在结构上分为五章：
第一章在参考了国内外大量相关文献的基础上，较为详尽地综述了国内外关于旅游地居民感知与态度研究和传统村镇旅游研究的进展。
第二章首先简要地介绍了研究区域概况。然后阐述了本文的研究背景、研究内容、研究方法和数据来源。
第三章以徽州古村落西递和宏村为例，运用利益主体理论，在对利益主体代表访谈的基础上，分析彼此之间关系，并通过居民对旅游业发展现状感知和态度的调查和分析，找出两地旅游发展面临的主要矛盾和问题，以及旅游业发展对两地社会、经济、环境等各方面造成的影响，从而提出一些有益的对策和建议。
第四章以屯溪老街为案例，通过对旅游业相关利益主体的访谈，以及经营者及居民对街区保护和旅游开发的态度分析，了解公众参与的真实愿望与存在问题，在此基础上，指出屯溪老街旅游开发应注意的问题，以期有利于历史文化街区的保护、旅游开发及其可持续发展。
江南水乡古镇游经过十余年发展，现已成为华东地区旅游的特色品牌之一。然而，随着旅游的发展，商业化氛围过浓、旅游产品单一、雷同等问题也逐渐暴露出来。本文第五章以浙江乌镇为案例，结合实地调研和游客访谈，对于江南水乡古镇旅游的开发策略进行了初步探讨。
Traditional village and town resorts (TVTR) embody their own historic, cultural value through the overall appearance and display typical style and features of a specific historic period, thus boasting of high value of historic recognition, sensibility reliance, aesthetic admiration, entironment and utility. Recently, with the booming of tour to TVTR, more scholars have become concerned with tourism study on this type of resorts. To study impacts of tourism development on TVTR's society, economy and environment from the angle of residents' attitudes and explores some corresponding strategies will help enrich contents of Tourism Geography and Tourism Society, promote effective protection of TVTR, correctly deal with the contradiction between tourism development and protection at TVTR in possession of abundant heritages, enrich domestic case studies of resort residents' perception and attitudes with regard to tourism impacts, and provide some theoretical grounds for establishing tourism development planning, pe
rfect community participation system at tourist destinations for the purpose of tourism sustainable development.
The thesis consists of 5 chapters:
In Chapter 1, the author makes a detail review of both abroad and domestic literatures on studies of resorts residents' perception and attitudes and of TVTR tourism.
In Chapter 2, the author firstly introduces the background information of the study region briefly. Then, she presents her own study background, study contents, study methods and data resources.
In Chapter 3, taking Xidi and Hong Villages, 2 ancient Huizhou villages, as examples, the author analyzes stakeholder relationships based on detail interviews of representatives of them with the help of Stakeholder Theory, finds out the major problems facing the two places and impacts of tourism on local society, economy and environment after the investigation and analysis of residents' perception and attitudes with regard to tourism development, then proposes some beneficial suggestions and countermeasures.
In Chapter 4, taking TAS as an example, the author seeks to find the real intention of public intervention in the preservation and tourism development of historic cultural streets (HCS) by way of interviews on related stakeholders and the analysis of businessmen and residents' attitudes towards it. Then she presents her suggestions for TAS development, hoping to be of important reference for the preservation and tourism sustainable development of HCS.
After more than ten years' development, tour to ancient water towns has now become one of the most characteristic branding in the whole eastern China. However, problems also arise with the development of tourism. In Chapter 5, taking Wuzhen Town in Zhejiang Province as an example, the author seeks to make a pilot study of tourism development strategy in ancient water towns on the southern bank of the Yangtze River based on on-the-spot investigation and tourist interviews.
引文
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