移动金融产业价值链的价值分配研究
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摘要
随着3G技术和移动终端设备的普及，人们对金融服务的需求不断增强，金融服务方式在新的社会背景下也在积极改变。移动金融作为新型的融合的金融服务方式应运而生，并展示出巨大的潜力和广阔的市场前景。我国的移动金融产业经过十几年的发展，从起初的移动支付试点，到现在移动金融平台的形成，移动金融的产业规模已经有了突破性的发展。然而，移动金融产业内部仍存在诸多实质性的问题没有得到有效解决，严重阻碍了移动金融产业的发展。特别是，目前我国移动金融产业的各主体间尚未在合作发展中建立起合理的产业价值链价值分配模式。合作价值分配的矛盾严重影响了合作参与主体的积极性，阻碍了产业更高层次和更深程度的合作。因此，摸清我国移动金融产业现行的价值分配体系，探究出符合我国国情和实践发展的移动金融产业价值链价值分配模式或者机制，才是促进我国移动金融产业合作发展的关键。
通过研读国内外大量相关文献，发现在对产业价值链的价值分配研究中，研究的内容集中于产业价值链价值分配的方法，并且大多是从博弈论角度进行推导，理论与实证的结合也做得比较少。大部分研究在博弈论部分都设置了大量前提假设条件，这样理想化的假设，固然方便了模型的推导，但是缺乏实践的支撑。因此，数学模型的推导只是进行博弈分析的一种手段，描述了参与主体的博弈过程，是简单化的产业合作模型。本文就是在这样的背景下提出的，来研究我国移动金融产业价值链的价值分配问题。文章以产业价值链理论为背景，构建了我国移动金融产业价值链模型，明确了移动金融产业价值链的构成和参与主体。运用演化博弈模型预测产业价值链上合作企业之间的价值分配过程，并描绘其演化轨迹。
论文以资源基础理论、交易成本理论、公平理论、风险收益均衡理论、产业价值链理论等为基础，基于国内外现有学者的研究成果，把权力和专用投资作为自变量，把价值分配作为因变量，把期望绩效、价值创造、风险、议价能力、依赖这些变量作为中间变量，构建了移动金融产业价值链的价值分配影响因素概念模型,揭示移动金融产业价值链价值分配影响因素的作用机理，然后通过问卷调查得到了390份有效问卷，利用Lisrel8.70进行了结构方程模型建模，对提出的研究假设检验进行了显著性检验。
本文在理论分析基础上，运用了规范的实证分析方法，以产业价值链理论为基础，构建了移动金融产业价值链模型，提出了移动金融产业价值链的价值分配影响因素的理论概念模型，并探讨了权力、专用投资、依赖、风险、绩效期望、议价能力和价值创造对价值分配的影响，并针对实证结果给出了促进我国移动金融产业发展的对策。文章丰富了移动金融产业价值链及价值分配相关领域的研究成果，为后续相关研究提供了实证支持，为企业参与产业价值链合作，提高合作绩效提供了参考。
论文共分为9章：
第1章为绪论部分。对论文的研究背景及意义、国内外研究现状、论文的研究目的与研究方法、论文主要创新点作了详细的介绍。
第2章为相关理论综述。本章对产业价值链理论、价值分配理论、博弈论理论及其他相关理论分别进行了理论综述。
第3章为移动金融产业价值链分析。首先阐述了移动金融及其价值的涵义及特点。然后，分析了国内外移动金融产业的发展现状及影响移动金融产业发展的因素，介绍了移动金融产业的融合，探析了移动金融价值链主导权变迁的机理。
第4章为移动金融产业价值链的价值分配研究，是论文的核心部分。本章首先介绍了移动金融产业价值链的价值分配机制及分配机制的主导企业，其中包括分配原则、影响因素、主导企业特征。然后提出了移动金融产业价值链的价值分配模式，最后构建了移动金融产业价值链的价值分配模式模型，并运用博弈论理论和数理方法对模型进行了分析。
第5章为移动金融产业价值链的价值分配的影响因素分析。本章是根据前文现有理论研究成果，结合我国移动金融发展现状，分析了我国移动金融价值链的价值分配的影响机理。
第6章为移动金融产业价值分配的实证研究设计。首先，对研究方法与研究工具的介绍，其中对结构方程模型及Lisrel软件做了重点的介绍。其次，依据现有国内外研究成果，对本研究的权力、专用投资、绩效期望、依赖、价值创造、风险、议价能力及价值分配8个潜变量进行了测量。第三，介绍了调查问卷的设计过程及问卷的组成，并对研究量表的形成详细过程做了重点汇报。最后对数据收集过程的介绍，并对所收集样本数据的进行了统计描述。
第7章为移动金融产业健康发展的优化对策。本章根据我国移动金融产业发展中的问题，结合前文对移动金融产业的分析，提出了促进我国移动金融产业进一步发展的优化对策，为参与主体改进价值分配对策提供参考。
第8章为实证结果分析与讨论，通过前边的实证假设检验，分析影响移动金融产业价值链的主要因素，对假设进行验证，并给出具体的影响因素和影响机理。
第9章为结论与展望。基于前文的研究过程及研究结果，本章给出了本文研究的主要结论，研究的局限性，并指明了后续工作中深入研究的主要方向。
文章在现有研究的基础上，创造性地将权力、专用投资、依赖、期望绩效、风险、议价能力、价值创造和价值分配纳入统一的分析框架，探究它们的相互影响关系，拓宽了领域研究思路，丰富了领域研究内容。
With the popularity of3G technology and mobile terminals devices, people's demandfor financial services is enhancing, financial service mode is also changing and positivelyunder the new social background. As a new and integration mode of financial service,mobile financial emerges at a historic moment, and shows huge potential and broad marketprospect. Mobile banking industry has more than ten years of development history in China,from the beginning of the payment pilot to the formation of mobile financial platform,mobile financial industry scale has been the breakthrough development. However, there existmany substantive problems in mobile banking industry, which hinders the development ofmobile banking industry seriously. In particular, collaborative agents of mobile bankingindustry now haven’t established the reasonable value distribution of industry value chain inthe cooperation. There are all kinds of contradictions in Cooperation value distribution,which directly affects the enthusiasm of all parties and restricts industry’s cooperation anddevelopment. To establish the value distribution mode of Mobile financial industry valuechain conforming to the situation of our country is the key to promote the development ofmobile financial industry in China.
Related research literatures domestic and overseas show that most of the scholarsmainly studied the method of value distribution in industry value chain from the perspectiveof game theory, but there are few scholars explored this topic with the method combiningtheoretical and empirical. Studying the problem from the perspective of game theory usuallysets the assumptions, but there are a lot of the assumptions haven’t been satisfied in theempirical study, so there is a certain deviation in the process of empirical, which doesn’tcompletely have empirical research for the theory. This article studies the value distributionof mobile banking industry value chain in our country under such background. Based on theindustrial value chain theory, this paper builds the value chain model of mobile financialindustry in China, and obtains composition and main participants of mobile financialindustry value chain. The paper predicts value distribution process among cooperationenterprises of industry value chain with evolutionary game model, and describes itsevolution path.
Based on resource-Based theory, transaction costs theory, equity theory, risk returntheory and value distribution theory and the existing research at home and abroad, the paper brings in the special investment and power as the independent variables and takes valuedistribution as the dependent variable. At the same time, this paper joins the expectedperformance, value creation, risk, bargaining power and dependence these variables, buildsthe concept model of factors that affect the value distribution, and reveals the mechanism ofthese influence factors in mobile financial industry. Then through questionnaires and SEManalysis, the hypothesis test is proposed.
Based on the industrial value chain theory, this paper integrates the methods oftheoretical analysis and empirical analysis, constructs the model of mobile financial industryvalue chain, puts forward the concept model of factors that affect the value distribution ofmobile financial industry value chain, explores the mechanism of factors that affect the valuedistribution of mobile financial industry value chain by using empirical method specificallyand gives the countermeasures to promote the development of mobile financial industry inChina according to the empirical result. The article enriches the research content andenhances the depth of field of research by having the very strong innovation value andtheoretical significance. Based on the empirical study of factors affecting the valuedistribution of mobile financial industry value chain, the paper finds out the key factors thataffect the value distribution of mobile financial industry value chain. The results providemanagement enlightenments and guidance for the main body participating in mobilefinancial industry to explore improved strategy of value distribution of mobile financialindustry value chain and improve the efficiency of the value distribution, for other industrycooperation and the government to make relevant policy recommendations, having a strongpractical significance.
Chapter1is the introduction part. This chapter introduces in detail the researchbackground, significance, research status at home and abroad, the aim of research, theresearch methods and the main innovation points.
Chapter2is the review of related theories. This chapter carries on the theoretical reviewrespectively about the industrial value chain theory, the value distribution theory, gametheory and other related theory.
Chapter3is the analysis of mobile financial industry value chain. Firstly, this chapterexpounds the meaning and characteristics of mobile financial and its value. Then, the paperanalyzes the development of mobile financial industry at home and abroad and the factorsaffecting the development of mobile financial industry, introduces the integration of mobilefinancial industry. Last, this chapter analyses the mechanism of control change of mobile financial value chain.
Chapter4is the research about value distribution of mobile financial industry valuechain as the core part of the paper. This chapter firstly introduces the value allocationmechanism of mobile financial industry value chain and the leading enterprises in valuedistribution, including the distribution principles, influence factors, characteristics of leadingenterprises. And then, this chapter puts forward the value distribution pattern of mobilefinancial industry value chain. Finally, this chapter builds the value distribution model ofmobile financial industry value chain and analyzes the model by using theory of game theoryand mathematical method.
Chapter5is the analysis of factors affecting the value distribution of mobile financialindustry value chain. Based on the existing theoretical research results above, this chapteranalyzes the influence mechanism of the value distribution of mobile financial value chaincombining with the current mobile financial development in China.
Chapter6is the empirical study about value distribution of mobile financial industry.First of all, according to the existing research results, this chapter puts forward the conceptmodel of value distribution of mobile financial industry value chain on the basis of definingthe relevant variables. Secondly, this chapter designs questionnaire combining with domesticand foreign mature metrics,, investigates, collects data and measures the variables. Then,this chapter analyzes data by using software SPSS13.0and LISREL8.70, and discusses thetest results. The empirical results show that there are ten hypotheses get through and threehypotheses didn't get through. Finally, this chapter discusses China's development practiceand puts forward the management implications of research according to the result ofempirical analysis.
Chapter7is the optimization countermeasure for moving the healthy development ofmobile financial industry. Combined with the above analysis of mobile financial industry,this chapter puts forward the optimizing countermeasure to promote the further developmentof China mobile financial industry according to the problems in the development of mobilefinancial industry in China and provides the reference of improved countermeasures of valuedistribution for the main body participating in mobile financial industry.
Chapter8is conclusion and prospect. Based on the above research process and researchresults, this chapter gives the main conclusion and the limitation of the study, and pointes outthe follow-up work of the main direction of further research.
Based on the existing research, the article creatively puts the power, investment, dependence, expected performance, risk, bargaining power, value creation and valuedistribution into a unified analysis framework, explores their interaction relations, widens thefield of research ideas, and enriches the field of research content.
通过研读国内外大量相关文献，发现在对产业价值链的价值分配研究中，研究的内容集中于产业价值链价值分配的方法，并且大多是从博弈论角度进行推导，理论与实证的结合也做得比较少。大部分研究在博弈论部分都设置了大量前提假设条件，这样理想化的假设，固然方便了模型的推导，但是缺乏实践的支撑。因此，数学模型的推导只是进行博弈分析的一种手段，描述了参与主体的博弈过程，是简单化的产业合作模型。本文就是在这样的背景下提出的，来研究我国移动金融产业价值链的价值分配问题。文章以产业价值链理论为背景，构建了我国移动金融产业价值链模型，明确了移动金融产业价值链的构成和参与主体。运用演化博弈模型预测产业价值链上合作企业之间的价值分配过程，并描绘其演化轨迹。
论文以资源基础理论、交易成本理论、公平理论、风险收益均衡理论、产业价值链理论等为基础，基于国内外现有学者的研究成果，把权力和专用投资作为自变量，把价值分配作为因变量，把期望绩效、价值创造、风险、议价能力、依赖这些变量作为中间变量，构建了移动金融产业价值链的价值分配影响因素概念模型,揭示移动金融产业价值链价值分配影响因素的作用机理，然后通过问卷调查得到了390份有效问卷，利用Lisrel8.70进行了结构方程模型建模，对提出的研究假设检验进行了显著性检验。
本文在理论分析基础上，运用了规范的实证分析方法，以产业价值链理论为基础，构建了移动金融产业价值链模型，提出了移动金融产业价值链的价值分配影响因素的理论概念模型，并探讨了权力、专用投资、依赖、风险、绩效期望、议价能力和价值创造对价值分配的影响，并针对实证结果给出了促进我国移动金融产业发展的对策。文章丰富了移动金融产业价值链及价值分配相关领域的研究成果，为后续相关研究提供了实证支持，为企业参与产业价值链合作，提高合作绩效提供了参考。
论文共分为9章：
第1章为绪论部分。对论文的研究背景及意义、国内外研究现状、论文的研究目的与研究方法、论文主要创新点作了详细的介绍。
第2章为相关理论综述。本章对产业价值链理论、价值分配理论、博弈论理论及其他相关理论分别进行了理论综述。
第3章为移动金融产业价值链分析。首先阐述了移动金融及其价值的涵义及特点。然后，分析了国内外移动金融产业的发展现状及影响移动金融产业发展的因素，介绍了移动金融产业的融合，探析了移动金融价值链主导权变迁的机理。
第4章为移动金融产业价值链的价值分配研究，是论文的核心部分。本章首先介绍了移动金融产业价值链的价值分配机制及分配机制的主导企业，其中包括分配原则、影响因素、主导企业特征。然后提出了移动金融产业价值链的价值分配模式，最后构建了移动金融产业价值链的价值分配模式模型，并运用博弈论理论和数理方法对模型进行了分析。
第5章为移动金融产业价值链的价值分配的影响因素分析。本章是根据前文现有理论研究成果，结合我国移动金融发展现状，分析了我国移动金融价值链的价值分配的影响机理。
第6章为移动金融产业价值分配的实证研究设计。首先，对研究方法与研究工具的介绍，其中对结构方程模型及Lisrel软件做了重点的介绍。其次，依据现有国内外研究成果，对本研究的权力、专用投资、绩效期望、依赖、价值创造、风险、议价能力及价值分配8个潜变量进行了测量。第三，介绍了调查问卷的设计过程及问卷的组成，并对研究量表的形成详细过程做了重点汇报。最后对数据收集过程的介绍，并对所收集样本数据的进行了统计描述。
第7章为移动金融产业健康发展的优化对策。本章根据我国移动金融产业发展中的问题，结合前文对移动金融产业的分析，提出了促进我国移动金融产业进一步发展的优化对策，为参与主体改进价值分配对策提供参考。
第8章为实证结果分析与讨论，通过前边的实证假设检验，分析影响移动金融产业价值链的主要因素，对假设进行验证，并给出具体的影响因素和影响机理。
第9章为结论与展望。基于前文的研究过程及研究结果，本章给出了本文研究的主要结论，研究的局限性，并指明了后续工作中深入研究的主要方向。
文章在现有研究的基础上，创造性地将权力、专用投资、依赖、期望绩效、风险、议价能力、价值创造和价值分配纳入统一的分析框架，探究它们的相互影响关系，拓宽了领域研究思路，丰富了领域研究内容。
With the popularity of3G technology and mobile terminals devices, people's demandfor financial services is enhancing, financial service mode is also changing and positivelyunder the new social background. As a new and integration mode of financial service,mobile financial emerges at a historic moment, and shows huge potential and broad marketprospect. Mobile banking industry has more than ten years of development history in China,from the beginning of the payment pilot to the formation of mobile financial platform,mobile financial industry scale has been the breakthrough development. However, there existmany substantive problems in mobile banking industry, which hinders the development ofmobile banking industry seriously. In particular, collaborative agents of mobile bankingindustry now haven’t established the reasonable value distribution of industry value chain inthe cooperation. There are all kinds of contradictions in Cooperation value distribution,which directly affects the enthusiasm of all parties and restricts industry’s cooperation anddevelopment. To establish the value distribution mode of Mobile financial industry valuechain conforming to the situation of our country is the key to promote the development ofmobile financial industry in China.
Related research literatures domestic and overseas show that most of the scholarsmainly studied the method of value distribution in industry value chain from the perspectiveof game theory, but there are few scholars explored this topic with the method combiningtheoretical and empirical. Studying the problem from the perspective of game theory usuallysets the assumptions, but there are a lot of the assumptions haven’t been satisfied in theempirical study, so there is a certain deviation in the process of empirical, which doesn’tcompletely have empirical research for the theory. This article studies the value distributionof mobile banking industry value chain in our country under such background. Based on theindustrial value chain theory, this paper builds the value chain model of mobile financialindustry in China, and obtains composition and main participants of mobile financialindustry value chain. The paper predicts value distribution process among cooperationenterprises of industry value chain with evolutionary game model, and describes itsevolution path.
Based on resource-Based theory, transaction costs theory, equity theory, risk returntheory and value distribution theory and the existing research at home and abroad, the paper brings in the special investment and power as the independent variables and takes valuedistribution as the dependent variable. At the same time, this paper joins the expectedperformance, value creation, risk, bargaining power and dependence these variables, buildsthe concept model of factors that affect the value distribution, and reveals the mechanism ofthese influence factors in mobile financial industry. Then through questionnaires and SEManalysis, the hypothesis test is proposed.
Based on the industrial value chain theory, this paper integrates the methods oftheoretical analysis and empirical analysis, constructs the model of mobile financial industryvalue chain, puts forward the concept model of factors that affect the value distribution ofmobile financial industry value chain, explores the mechanism of factors that affect the valuedistribution of mobile financial industry value chain by using empirical method specificallyand gives the countermeasures to promote the development of mobile financial industry inChina according to the empirical result. The article enriches the research content andenhances the depth of field of research by having the very strong innovation value andtheoretical significance. Based on the empirical study of factors affecting the valuedistribution of mobile financial industry value chain, the paper finds out the key factors thataffect the value distribution of mobile financial industry value chain. The results providemanagement enlightenments and guidance for the main body participating in mobilefinancial industry to explore improved strategy of value distribution of mobile financialindustry value chain and improve the efficiency of the value distribution, for other industrycooperation and the government to make relevant policy recommendations, having a strongpractical significance.
Chapter1is the introduction part. This chapter introduces in detail the researchbackground, significance, research status at home and abroad, the aim of research, theresearch methods and the main innovation points.
Chapter2is the review of related theories. This chapter carries on the theoretical reviewrespectively about the industrial value chain theory, the value distribution theory, gametheory and other related theory.
Chapter3is the analysis of mobile financial industry value chain. Firstly, this chapterexpounds the meaning and characteristics of mobile financial and its value. Then, the paperanalyzes the development of mobile financial industry at home and abroad and the factorsaffecting the development of mobile financial industry, introduces the integration of mobilefinancial industry. Last, this chapter analyses the mechanism of control change of mobile financial value chain.
Chapter4is the research about value distribution of mobile financial industry valuechain as the core part of the paper. This chapter firstly introduces the value allocationmechanism of mobile financial industry value chain and the leading enterprises in valuedistribution, including the distribution principles, influence factors, characteristics of leadingenterprises. And then, this chapter puts forward the value distribution pattern of mobilefinancial industry value chain. Finally, this chapter builds the value distribution model ofmobile financial industry value chain and analyzes the model by using theory of game theoryand mathematical method.
Chapter5is the analysis of factors affecting the value distribution of mobile financialindustry value chain. Based on the existing theoretical research results above, this chapteranalyzes the influence mechanism of the value distribution of mobile financial value chaincombining with the current mobile financial development in China.
Chapter6is the empirical study about value distribution of mobile financial industry.First of all, according to the existing research results, this chapter puts forward the conceptmodel of value distribution of mobile financial industry value chain on the basis of definingthe relevant variables. Secondly, this chapter designs questionnaire combining with domesticand foreign mature metrics,, investigates, collects data and measures the variables. Then,this chapter analyzes data by using software SPSS13.0and LISREL8.70, and discusses thetest results. The empirical results show that there are ten hypotheses get through and threehypotheses didn't get through. Finally, this chapter discusses China's development practiceand puts forward the management implications of research according to the result ofempirical analysis.
Chapter7is the optimization countermeasure for moving the healthy development ofmobile financial industry. Combined with the above analysis of mobile financial industry,this chapter puts forward the optimizing countermeasure to promote the further developmentof China mobile financial industry according to the problems in the development of mobilefinancial industry in China and provides the reference of improved countermeasures of valuedistribution for the main body participating in mobile financial industry.
Chapter8is conclusion and prospect. Based on the above research process and researchresults, this chapter gives the main conclusion and the limitation of the study, and pointes outthe follow-up work of the main direction of further research.
Based on the existing research, the article creatively puts the power, investment, dependence, expected performance, risk, bargaining power, value creation and valuedistribution into a unified analysis framework, explores their interaction relations, widens thefield of research ideas, and enriches the field of research content.
引文
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