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虚拟企业和谐互动的二元协调管理模式与运行机理研究
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摘要
21世纪是一个网络化经济的时代,同时也是一个虚拟企业日趋普及并走向成熟的时代。伴随着这种技术性、灵活性和互动性极强的动态联盟式组织形式的生命周期的演进,其管理实践中的问题和瓶颈也逐渐凸显出来了,而要为虚拟企业寻求一条可持续的良性发展的路径,就必须在和谐互动的基点上建立一种属于虚拟企业自己的适度虚拟化的经营管理方式。
     正是在这样的虚拟实践的趋动与和谐管理理论的前提下,提出了研究命题,即虚拟企业的虚拟化与实体化管理策略或偏好的实施和形成,在很大程度上是以和谐互动的状态与复杂性机制为背景的,而为了实现虚拟企业联盟各方利益的帕累托最优化的组织目标,在上述二元和谐管理的框架内对虚拟企业进行整合意义上的模式建构是至关重要的。因为在虚拟经营过程中无论是存在着虚拟化不足还是虚拟化过度的倾向,往往都会导致虚拟企业的失败或管理的无效。这是一个既简单而又总是被人们在理论思考和实践层面上所忽略的重大问题。本研究运用复杂性分析、规范分析、数理描述和案例分析等研究方法,以及采取管理学、经济学和社会学等多学科交叉的学术视角,对虚拟企业的和谐互动的过程管理、道德管理与绩效管理机制及其动态匹配协调管理模式进行了系统研究,旨在为虚拟企业的管理与优化管理奠定和谐管理学的学理基础,为进行虚拟经营管理的企业家或相关利益者指导和完善企业行为提供依据。
     鉴于虚拟企业目前的理论研究还处于潜科学阶段,为此首先界定了相关的概念,提出了基于和谐互动的二元整合管理模式的系统分析程序,这一知识建构的努力始终围绕着和谐管理的新思维拓展。在选择分析工具时,除了和谐管理理论、混沌管理理论、道德管理理论之外,还有针对性地吸收了管理有效性理论学习、演化与协调博弈理论和综合模糊评价理论、社会管理与工程理论及方法。
     虚拟企业和谐互动的二元管理模式的建立既具有必要性,又具有可能性。它不仅是对现代虚拟企业及动态联盟本身所包括的虚拟化与实体化管理特质的二元整合后反映的管理学概括或揭示,而且也是对其运作机制所进行的和谐管理学的描述。循着逻辑线索,在提出了虚拟企业系统和谐互动机制的数学模型、二象空间模型和三维空间模型之后,提出了研究的总模型:虚拟企业二元管理的动态匹配协调模型。这一整合模型将成为和谐互动机制论述的基础,并使之得以聚焦。运用演化博弈论和非合作博弈论,揭示了虚拟企业和谐互动的过程控制机理。同时,还从虚拟行动的稳定策略出发,进一步地对虚拟企业混沌控制的路径或方法作出了全新的归纳及分析。
     为了夯实虚拟企业二元和谐管理模式构造的基石——和谐互动,从虚拟企业演进过程和伙伴选择的初始敏感性入手,继而对虚拟企业的伦理秩序的形成、维持及组织管理价值的讨论,再到虚拟企业和谐主题之于管理有效性的关系、虚拟企业绩效管理指标体系的提出,以及做出模拟式综合模糊评价的尝试,这一切无不指向预定的学术旨趣:动态匹配的、和谐的虚拟企业管理理想。但和谐互动在多数情况下可以促进虚拟企业利益的最大化和管理效率是不言而喻的,尽管也决非无条件地递增。
     文末以杉杉集团和七匹狼集团的虚拟经营为案例,则是对其进行的验证与剖析;所提出的一系列优化策略,则可以视为对其所进行的治理与对策。
Abstract: The21stcentury is the age of network economy and virtualenterprise’s dissemination and being mature. With the lifecycle evolution fordynamic alliance organization which is full of technique, agility and interaction, theproblem and bottleneck in the management practice is coming up. To find acontinually developed routine of the virtual enterprise, we establish the virtualmanagement suitable for them on harmonious interaction.
     On the premise of virtual practice and harmonious management, theproposition brings that the administration and formation of virtual enterprise’svirtualization and substantiation are most based on the harmonious interaction andthe complex mechanics. For the organizational aim of Pareto dominance among thevirtual enterprise alliances, in the framework of dualistic harmonious management,the meaning establishment of virtual enterprise integration is very important.Because whether there is a shortage or excessiveness tendency of virtualization inthe virtual management process, it will lead to the failure of virtual enterprise ormanagement inefficiency. This is the key point which is simple and always ignoredby the public in the layers of theory or practice. This research uses the methods ofcomplexity analysis, normative analysis,mathematical description and case studywith the viewpoints of management, economics and sociology. It researches theprocess management, moral management and performance management mechanism,and dynamic matching management in order to give the theoretical foundation ofharmonious management to the virtual enterprise’s management and dominancemanagement and provide the evidences of the entrepreneur and the relevantinterests and the enterprise behaviors.
     Due to the hidden sciences of virtual enterprise, it firstly defines the relevantdefinitions and advances the system analysis program of the dualistic integrationmanagement based on harmonious interaction, which is surrounding harmoniousmanagement. Besides the theory of harmonious management, chaos managementand moral management, it absorbs efficiency theory study, evolution andcoordination games and fuzzy assessment theory, social management andengineering in the selection of analysis means.The establishment of dualistic management model for virtual enterprise’s harmonious interaction is necessary and possible. It generalizes and explains notonly management characteristics of virtualization and substantiation incontemporary virtual enterprise and dynamic alliances, but also description ofharmonious management and its administrative mechanism. With the logic clue,after the dissertation provides the math model of harmonious interaction mechanismfor virtual enterprise, dual space model and three-dimension space model, itconcludes the model of dynamic matching harmony of virtual enterprise’s dualisticmanagement. This integration model will become the basis of harmoniousinteraction mechanism exposition and makes it can focus. The evolutionary gametheory and non-cooperative game theory are uesd to reveale the process controlmechanism of harmonious interaction for virtual enterprise. At the same time, theroutine or method of chaotic control for virtual enterprise is summarized andanalysed futher and in a new way through starting from the stable strategy of virtualaction,.
     To tamp the base of the dualistic harmonious management model—harmonious interaction, through the evolution of virtual enterprise and thebeginning sensitivity of fellow selection, it discusses the formation of ethicinstitution and the value of organizational management. Then it analyzes therelations between harmony and efficiency, provides the performance indices ofvirtual enterprise, and simulates the synthesis fuzzy assessment. All these all pointto the scheduled academic purport: the ideal of dynamic matching and harmoniousvirtual enterprise’s management. It goes without saying that harmonious interactionimproves the largest profits and the management efficiency of virtual enterprisealthough the increases do not haven’t conditions.
     At the final part, the virtual management of Shanshan Group and SeptwolvesGroup is regarded as case and validates and analyzes it. A series of optimizationstrategies which have been brought up can be regarded as the.administration andcountermeasure to it.
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