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面向顾客特征的网络化产品定制技术的研究
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摘要
随着科学技术的突飞猛进,市场环境发生了重大变化,产品生命周期越来越短,用户对产品的需求呈现出多样化和个性化的特征,技术创新成为争夺市场的主要手段。因此,满足用户特殊需求的个性化产品将在市场产品中占据主导地位,大规模定制成为了目前主流的制造模式。但在目前的大规模定制未能有效的把顾客纳入到产品定制的流程中去,难以快速响应市场上非理性因素的影响。为了解决这个问题,我们提出了顾客特征的概念,并把它作为了产品定制流程中的约束因素和推动力。
     本文首先介绍了产品定制的现状和大规模定制的主要内容,以及目前参数化设计存在的不足之处,提出了顾客特征的概念并对其主要方法进行了阐述。
     在顾客特征的关键技术方面,着重介绍了基于照片的人脸三维模型合成和生理特征参数的提取,并对其中涉及到的具体方法和步骤进行了验证。
     在网络化产品定制方面,针对现有的网络化产品定制系统用户没有真正参与设计和不能预先浏览最终产品的缺点,提出了面向顾客特征的网络化定制体系,并介绍了涉及到的关键技术。
     最后,以眼镜产品的定制为例,对上述的方法和关键技术进行了验证。
With the development of technology, the situation of market is growing changed. This cause the lifecycle of product growing shorter and shorter, and the user's requirement to product becomes diverse and individual. Technology innovation has become a main measure to occupy the market. Mass customization is the main kind advanced manufacture mode now, but the customers do not attend the flows of product customization in present's mass customization. In order to solve this problem, we put forward the concept of customer-feature, and take it as the constraint factor and driving force.
    Firstly, this thesis introduces the current statues of product customization and the main content of mass customization, and parameters design. Due to their limited, we advance the concept and methods of customer-feature.
    In the discussion of key technology of customer-feature, this thesis emphasizes on photographs based facial modeling technology, and the physiology parameters extraction methods.
    This thesis also put the customer-feature into web-based product customization system, and put forward a new architecture in this area.
    At last, taking the example of the customization of spectacles products, this thesis proves the method and technologies above mentioned.
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