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基于需求侧管理的电力营销战略研究
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摘要
需求侧管理是政府与电力公司采取有效的激励与诱导措施及适宜的运作方式,与用户共同提高终端用电效率,改进用电方式,为减少电量和电力负荷的需求而进行的管理活动。随着电力消费的日益提高,人们对于电力能源的需求越来越大,如何有效地均衡电力消费与电力资源紧缺的矛盾成为目前相关部门的重要问题。如何确保用户生活用电不受用电高峰低谷影响,生产企业正常运转,电网安全运行,成为电力调度部门的重要任务。因此,本文从电力需求侧管理的实施环境出发,结合我国电力市场现状,从电力市场营销环境的现状出发,结合对我国电力需求侧管理的研究,目的在于为我国电力营销的战略提出解决方案。
The demand side management is an effective drive and an induction measure and a suitable operation way that the government and the electric power company adopt. It enhances the terminal electricity efficiency with the user together and improves the methods of using electricity in order to reduce electric quantity and power load demand. The electric power energy demand is more and more obvious which along with the expense of electric power. How to balance the electric power expense and the electric power resources scarce contradiction effectively becomes an important problem to some connected department at present. How to guarantee he user life use electricity which not influenced by the peak and low, the production enterprise works normally and the electrical network operates safely become an important task to the electric power dispatch department. Therefore, the paper embarks from the electric power demand side management implementation environment, unifies our country’s electric power market, and embarks from the electric power marketing environment, unifies our country’s electric power demand side management research, the goal is to proposes a solution for our country’s electric power marketing .
引文
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