基于和谐管理理论的房地产企业竞争力研究
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摘要
房地产业是我国的一个支柱产业,已经成为拉动内需、推动经济增长的关键所在。又由于房地产业关系着国计民生,所以也是政府宏观调控的重点行业,面对国家的调控,房地产企业在开发投资、信贷、售房政策、用地规模和用地运行方式等方面都受到了严格控制。加之,房地产行业基本技术公开化、群体性强、产品更新迅速与其固定性、唯一性、地域性并存等进一步加剧了房地产行业的竞争程度。房产企业在这种情况下,要想生存、发展,根本方法只能以市场为导向,寻找、积累、整合资源形成竞争力,惟有追求企业综合竞争力才是永远立于不败之地的根本战略。因此,分析研究房地产开发企业竞争力,建立相应的评价指标体系是必要的。其研究结果对于房地产开发企业合理配置和整合资源、强化企业管理、提高决策水平、提升竞争力,具有重要的意义。
本文首先进行了相关竞争力理论的基础研究,在对相关企业竞争力理论回顾的基础上,提出了现有理论的不足,并将和谐理论引入企业竞争力研究中以弥补其不足,将两种理论很好的进行了整合,认为和谐理论从根源上能够很好的解释竞争优势来源的问题,为后文的研究奠定了理论基石。在对房地产竞争力相关理论研究的基础上,从系统的角度出发界定了房地产企业综合竞争力的概念。其次,针对现有评价方法的不足,在竞争力评价方法上本文创新性地提出了全新的企业竞争力三维评价模型,具体为基于模糊一致矩阵法的位势维度评价模型,主要评价企业竞争力横向比较问题；基于模糊Borda数法则的成长维度模型的构建,主要解决纵向的企业成长力评价方面的问题；基于和谐度理论的和谐维度评价模型构建,主要解决为提升企业竞争力提供优化路径。从三维竞争力评价模型出发,根据各维度评价的目的,分别构建了房地产企业竞争力评价指标体系。最后,以JT公司为实证分析,结论表明JT企业还存在一定的不和谐,并给出了优化路径,认为从系统构成、组织部分、内部环境方面改善更容易得到效果。根据以上分析结果,最终构建了JT房地产企业和谐优化机制。
Real estate industry is a pillar industry ,which has become the domestic demand, and the key to economic growth in China.Also, because the real estate relationship with the people's livelihood, it is the government's macroeconomic regulation and control of key industries, faced state of control, Real estate companies were subjected to strict control of real estate development, credit, house sales policy, land use and land size of their ways of operation.In addition, the real estate industry of the basic technology into the open the real estate industry, the group is strong, product updates quickly and its permanence, uniqueness, and other regional coexistence of the real estate industry further exacerbated the degree of competition.In this case ,estate companies wants to survive and develop, the basic method can only take the market as the guidance to seeks for the accumulation, the conformity resources to form the competitive power, only has the pursue of the enterprise of comprehensiv competitive enterprise to is in an impregnable position.Therefore, it is necessary to analyze competitiveness of real estate development enterprises and establish the corresponding evaluation index system. The study results is of great significance for real estate development enterprise integrating resources reasonable configuration and strengthening the management of enterprises, and improving the level of decision-making, and enhancing competitiveness.
Firstly, This paper was based on the theory the basis of competitiveness theory related research related to the competitiveness of enterprises, put forward the deficiencies of existing theory and introduces the theory of HeXie into the competitiveness of enterprises to make up for its deficiencies, the two theories on good from the source that HeXie theory can explain the problem of the sources of competitive advantage for the theoretical foundation of the research.based on the research of competitiveness in the real estate-related theory, this paper defines the concept of real estate enterprise competitiveness from the Angle of system. regarding the lack of existing evaluation methods, the paper puts forward a new three-dimensional evaluation model of competitiveness,specific for the potential dimension evaluation model based on the fuzzy consistent matrix. It is mainly evaluate the competitiveness of enterprises horizontal comparison problem; The growth dimensional evaluation model based on the number of fuzzy Borda rules,mainly to solve the vertical force business growth aspects; based on HeXie degree theory dimension evaluation mode, main solutions for promoting enterprise competitiveness provide optimal path. According to the purpose of evaluation of each dimension were constructed real estate enterprise competitiveness evaluation index system from the three-dimensional competitiveness evaluation model.Finally, with the JT company for empirical analysis, the conclusion is that there is a certain disharmony in JT enterprises, and gives the optimal path from the system structure and organization, improving the internal environment is easier to get results. According to the above analysis, finally constructs the HeXie optimization mechanism of JT real estate enterprise.
本文首先进行了相关竞争力理论的基础研究,在对相关企业竞争力理论回顾的基础上,提出了现有理论的不足,并将和谐理论引入企业竞争力研究中以弥补其不足,将两种理论很好的进行了整合,认为和谐理论从根源上能够很好的解释竞争优势来源的问题,为后文的研究奠定了理论基石。在对房地产竞争力相关理论研究的基础上,从系统的角度出发界定了房地产企业综合竞争力的概念。其次,针对现有评价方法的不足,在竞争力评价方法上本文创新性地提出了全新的企业竞争力三维评价模型,具体为基于模糊一致矩阵法的位势维度评价模型,主要评价企业竞争力横向比较问题；基于模糊Borda数法则的成长维度模型的构建,主要解决纵向的企业成长力评价方面的问题；基于和谐度理论的和谐维度评价模型构建,主要解决为提升企业竞争力提供优化路径。从三维竞争力评价模型出发,根据各维度评价的目的,分别构建了房地产企业竞争力评价指标体系。最后,以JT公司为实证分析,结论表明JT企业还存在一定的不和谐,并给出了优化路径,认为从系统构成、组织部分、内部环境方面改善更容易得到效果。根据以上分析结果,最终构建了JT房地产企业和谐优化机制。
Real estate industry is a pillar industry ,which has become the domestic demand, and the key to economic growth in China.Also, because the real estate relationship with the people's livelihood, it is the government's macroeconomic regulation and control of key industries, faced state of control, Real estate companies were subjected to strict control of real estate development, credit, house sales policy, land use and land size of their ways of operation.In addition, the real estate industry of the basic technology into the open the real estate industry, the group is strong, product updates quickly and its permanence, uniqueness, and other regional coexistence of the real estate industry further exacerbated the degree of competition.In this case ,estate companies wants to survive and develop, the basic method can only take the market as the guidance to seeks for the accumulation, the conformity resources to form the competitive power, only has the pursue of the enterprise of comprehensiv competitive enterprise to is in an impregnable position.Therefore, it is necessary to analyze competitiveness of real estate development enterprises and establish the corresponding evaluation index system. The study results is of great significance for real estate development enterprise integrating resources reasonable configuration and strengthening the management of enterprises, and improving the level of decision-making, and enhancing competitiveness.
Firstly, This paper was based on the theory the basis of competitiveness theory related research related to the competitiveness of enterprises, put forward the deficiencies of existing theory and introduces the theory of HeXie into the competitiveness of enterprises to make up for its deficiencies, the two theories on good from the source that HeXie theory can explain the problem of the sources of competitive advantage for the theoretical foundation of the research.based on the research of competitiveness in the real estate-related theory, this paper defines the concept of real estate enterprise competitiveness from the Angle of system. regarding the lack of existing evaluation methods, the paper puts forward a new three-dimensional evaluation model of competitiveness,specific for the potential dimension evaluation model based on the fuzzy consistent matrix. It is mainly evaluate the competitiveness of enterprises horizontal comparison problem; The growth dimensional evaluation model based on the number of fuzzy Borda rules,mainly to solve the vertical force business growth aspects; based on HeXie degree theory dimension evaluation mode, main solutions for promoting enterprise competitiveness provide optimal path. According to the purpose of evaluation of each dimension were constructed real estate enterprise competitiveness evaluation index system from the three-dimensional competitiveness evaluation model.Finally, with the JT company for empirical analysis, the conclusion is that there is a certain disharmony in JT enterprises, and gives the optimal path from the system structure and organization, improving the internal environment is easier to get results. According to the above analysis, finally constructs the HeXie optimization mechanism of JT real estate enterprise.
引文
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