建设银行甘肃省分行造价咨询业务发展战略研究
摘要
造价咨询业务是指接受客户委托,对建设项目工程造价的确定与控制提供专业服务,出具工程造价成果文件的业务。该业务曾是甘肃建行享誉陇原的“金字招牌”,现阶段,由于建设领域市场化不断增大,工程造价咨询行业发展十分迅速,从业机构、人员不断增加,市场竞争日益激烈,加之建设银行在股份制改革后,一段时期对造价咨询业务的重视程度弱化,使这一传统业务领域的优势逐渐失去了往日的光彩。因此,研究在新形势下,建设银行甘肃省分行造价咨询业务的发展战略,重塑品牌优势,夺回已经失去的市场,无论对该项业务的发展还是对竞争力的形成都具有重要意义。
本文在分析了甘肃建行发展造价咨询业务面临的内外部环境的基础上,运用SWOT分析方法,综合分析了甘肃建行造价咨询业务发展面临的机会与威胁及优势与劣势,并在战略状况评估的同时,依据分析与实际作出了战略选择,进而通过差距分析,确定了该项业务的市场地位、使命和目标,制定了系统的业务发展战略,并从人力资源等方面多角度地提出了对该业务战略的实施中的执行与控制问题,以期为甘肃建行造价咨询业务的发展提供指导,同时也为国内其他同行该业务的发展提供借鉴。
The engineering cost advisory service is to accept clients'orders for providing professional services on construction projects pricing and controlling, with project cost outcome document.The business was known as'a gilded signboard'of Gansu CCB in Long Yuan. But at this stage, due to the growing construction marketization, the engineering cost advisory service is developing rapidly, the employed staff is increasing, and the market is competing fiercely. After the joint stock system, the value construction bank weakens the attention of the cost advisory service for a period of time, which made the advantages of the traditional business gradually lost its former glory. Under the new situation, the study of the Construction Bank Gansu Branch cost consulting business development strategy, which helps to reshape the brand and get the lost market, will makes important significance, regardless of the business development or the competitiveness formation.
This paper utilized SWOT analysis to analyses the opportunities and threats and the strengths and weaknesses on the basis of internal and external environment the service is confronting. It also made the strategic option according to the analysis and actual result at the same time of the assess of the strategic situation at the same time. Then the market position, mission and goals were determined and the development of the system was formulated according to a gap analysis. The implementation and control of the strategy were proposed from other perspective and aspects like human resources. The aim is expecting to provide guidance for the advisory business in Gansu Construction Bank or other domestic banks which open the same business.
本文在分析了甘肃建行发展造价咨询业务面临的内外部环境的基础上,运用SWOT分析方法,综合分析了甘肃建行造价咨询业务发展面临的机会与威胁及优势与劣势,并在战略状况评估的同时,依据分析与实际作出了战略选择,进而通过差距分析,确定了该项业务的市场地位、使命和目标,制定了系统的业务发展战略,并从人力资源等方面多角度地提出了对该业务战略的实施中的执行与控制问题,以期为甘肃建行造价咨询业务的发展提供指导,同时也为国内其他同行该业务的发展提供借鉴。
The engineering cost advisory service is to accept clients'orders for providing professional services on construction projects pricing and controlling, with project cost outcome document.The business was known as'a gilded signboard'of Gansu CCB in Long Yuan. But at this stage, due to the growing construction marketization, the engineering cost advisory service is developing rapidly, the employed staff is increasing, and the market is competing fiercely. After the joint stock system, the value construction bank weakens the attention of the cost advisory service for a period of time, which made the advantages of the traditional business gradually lost its former glory. Under the new situation, the study of the Construction Bank Gansu Branch cost consulting business development strategy, which helps to reshape the brand and get the lost market, will makes important significance, regardless of the business development or the competitiveness formation.
This paper utilized SWOT analysis to analyses the opportunities and threats and the strengths and weaknesses on the basis of internal and external environment the service is confronting. It also made the strategic option according to the analysis and actual result at the same time of the assess of the strategic situation at the same time. Then the market position, mission and goals were determined and the development of the system was formulated according to a gap analysis. The implementation and control of the strategy were proposed from other perspective and aspects like human resources. The aim is expecting to provide guidance for the advisory business in Gansu Construction Bank or other domestic banks which open the same business.
引文
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[2]周挺艾刚.我国工程造价咨询行业面临的机遇和挑战.中小企业管理与科技.2009.5
[3]张亮.我国工程造价咨询业发展研究[学位论文].北京交通大学.2007.
[4]吕伟生.加入WTO后,我国勘察设计咨询业面临的挑战机遇及调整对策研究[学位论文].重庆大学.2001
[5]叶峰.我国工程造价咨询业发展对策研究.中国西部科技.2007.7
[6]徐东明.我国工程造价咨询业发展存在的问题及对策探究.科技信息.2006.4
[7]吴建泉.浅谈我国造价咨询公司面临的问题与发展.科技资讯.2008.8
[8]邹维林.我国工程造价咨询企业发展战略研究.科技信息.2008.34
[9]刘伊生.建设工程全面造价管理.中国建筑工业出版社.2010.
[10]严玲.刘共清.对我国工程造价咨询业发展道路的思考.技术经济与管理研究.2003.2
[11]梁春梅.工程造价咨询业发展中面临的挑战与应对策略.科技资讯.2006.4
[12]高莹莹.我国工程造价咨询业发展探讨[J].现代商贸工业.2008.(06)
[13]葛萌.工程造价咨询业存在的问题及对策.建筑.2006.13
[14]王广贞,张虎,刘岩.我国工程造价咨询业现状及管理制度[J].公路交通科技(应用技术版),2007,(S1)
[15]谷永芬,金锦,邹德清.市场经济条件下我国造价咨询业竞争力提升研究[J].税务与经济,2008,(01)
[16]王生红、买曦.“管”回来的金字招牌.建设银行报.2009.11.17
[17]杨颖邱鹏程.以考核为导向以激励促发展.建设银行报.2010.4.16
[18]金波.建立规范完善的造价咨询服务体系.建设银行报.2010.12.17
[19]蓝玉兴.再塑品牌重振雄风.建设银行报.2009.11.24
[20]梁宝增 王元平.推进转型加快发展.建设银行报.2009.3.24
[21]陈关军.基层行办理咨询顾问业务存在的问题及对策.建设银行报.2010.4.13
[22]王瑞芬.我行工程造价咨询业务获历史性突破.建设银行报.2010.3.4
[23]刘宁,高登第译.竞争论.中信出版社.2009,7
[24]秦杨勇.平衡积分卡与绩效管理.中国经济出版社.2009,4
[25]刘俊勇,孙薇译.平衡积分卡-化战略为行动.广东经济出版社.2004,6
[26]闾佳译.明茨伯格论管理.机械工业出版社.2007,8
[27]王化成.刘俊勇.企业业绩评价.中国人民大学出版社.2004,3
[28]胡燕.杨有红.国有企业经营者业绩评价.经济科学出版社.2008,9
[29]黄世忠.财务报表分析-理论.框架.方法与案例.中国财政经济出版社.2007,2