基于视觉感知的产品品牌个性识别研究
|
摘要
品牌个性是产品品牌的核心,是检验产品竞争力的重要因素。许多跨国企业,如奔驰汽车、宝马汽车、诺基亚手机等,从视觉识别的角度来应用品牌个性,取得了良好的市场效果。这些企业通过经验性地应用品牌个性,使品牌个性被用户识别、接受和认同。不过,这些工作缺乏系统性和科学性。与此同时,学术界的相关研究尚处于起步阶段。由此可见,从视觉的角度来研究品牌个性,无论对于企业界还是学术界,都具有重要的意义。
本研究将结合设计艺术学、心理学、计算机科学、管理学、传播学等学科的相关知识,从视觉识别的角度初步探讨产品品牌个性识别与获取。其中,品牌个性包括个性特征和产品意象两个方面:个性特征是指某品牌具有区别于其它品牌的产品特征,而产品意象特指某品牌所独有的产品意象。本研究主要从六个部分探讨产品品牌个性的视觉识别。
第一部分为论文的第1章,本章分析了品牌个性和品牌个性识别的意义与内涵,据此提出从视觉识别的角度来研究品牌个性,并将品牌的个性特征及产品意象作为产品识别的研究内容,进一步地,提出本文的研究目标与研究框架。
第二部分为论文第2章。该部分介绍了与产品品牌个性识别相关的已有研究,包括三个方面:其一与产品识别相关,包括文化元素识别、产品识别、人脸识别、感性工学和意象尺度;其二与品牌个性相关,包括企业形象识别和品牌个性;其三分析了产品特征的视觉识别机制,包括产品视觉表象、产品特征注意、产品特征识别和特征识别的规律。
第三部分对应于论文的第3章与第4章,该部分以第一部分和第二部分的相关研究为基础,探讨了产品品牌的个性特征识别。第3章分析了产品特征构成及个性特征识别,据此提出获取个性特征的方法。本章以Juki、Zoje、Singer、Brother和飞跃五种国际知名工业缝纫机为例,应用认知实验获取了识别度高的产品造型特征,据此应用分类树技术获取对应于各品牌及子品牌的个性特征。第4章以第3章的研究为基础,提出以产品特征原型为识别标准,通过构建品牌个性特征的识别模型,来判断产品所属的品牌类型。本章提出了产品特征原型的概念、基本原理及构建方法,并以工业缝纫机为例,应用神经网络等技术构建产品品牌个性的识别模型。进一步地,应用认知实验来验证本识别模型的有效性,结果表明该模型合理、有效。
第四部分对应于论文的第5章与第6章,该部分以第一部分和第二部分的相关研究为基础,主要探讨了品牌个性中产品意象识别。第5章分析了产品意象的思维结构,构建了产品总意象和子意象、以及子意象和产品构成元素的关系。本章以太阳镜为案例,采用多元自适应回归样条技术构建产品总意象与子意象的对应关系,从中选择最优子意象;用回归树技术得到产品子意象与构成元素的匹配关系,从中选择对应于最优子意象的产品构成元素。第6章以产品意象的思维结构为基础,结合产品品牌结构和品牌个性的特点,提出了品牌个性中产品意象的识别结构及其识别方法,以获取各品牌的产品意象。本章先用认知实验获取产品意象的数据,再用分类树技术得到对应于各品牌的产品意象,并用回归树技术得到产品意象与产品特征的匹配关系,进一步地得到具有品牌个性的产品特征组合。
第五部分为论文第7章,该部分以前四部分为基础,以工业缝纫机为案例,实现了基于视觉感知的品牌个性识别原型系统,包括产品个性识别子系统和产品意象识别子系统。该系统证明本文的理论、方法与技术具有有效性和实用性。
第六部分对应于论文第8章,该部分总结了本文的研究工作,讨论了一些未解决的问题,并介绍了进一步的研究工作。
Brand personality is the key element of product brand, and it plays an important role in product strategy. Brand personality has been widely used in many famous companies as Benz automobile, Nokia mobile phone etc from the point of visual identification, and it has done much favor for these companies. For these companies, brand personality is just used by intuition so that it can be identified, accepted and approved by many users. Thus these work aren't carried out in a system and scientific manner. In addition, scientific research on brand personality is just in progress. In a word, it is fatal for companies and researchers to study brand personality from the point of visual identification.
The study in this paper will discuss how to identify and obtain product personality from the point of visual identification. It relates knowledge from fields of Artistic design, Psychology, computer science, management, media industry, etc. In this paper, brand personality is composed of personality characteristics and product image. Personality means excluded characteristics owned by certain brand, which make the brand differs from other brands. Product image means specific images which owned by a brand and excluded by other brands. This paper will discuss product brand personality from six parts.
The 1st part is the 1st chapter and it related background of this paper. Then some existed studies was introduced. These studies include cultural element identification, product identification, face identification, Kansei engineering, image scale, corporate identification and brand personality. Furthermore, aim and frame of this paper was proposed.
The 2nd part is the 2nd chapter. In this part, he visual identification mechanism of product brand personality was proposed. This part mainly includes four topics. The first topic is characteristics, operation and obtainment of product image. The second topic includes processing, choosing, wrapping and identifying of product characteristics. The third one mainly relates identification model of product characteristics. And the last one is mainly about identification rule of product characteristics.
The 3rd part includes chapter 3 and chapter 4. In this part, personality characteristics of product brand were discussed based on 1st and 2nd parts. Constitution of product characteristics was analyzed and identification of personality characteristics was discussed, and then obtainment method of was proposed. In chapter 3, Juki, Zoje, Singer and Brother sewing machines are regarded as examples. Cognitive experiment was applied to product form characteristics which were easy to be recognized. Consequently, personality characteristics of each brand and sub-brand were obtained by using classification tree method.
Based on study of chapter 3, personality characteristics protypes were regarded as identification criteria in chapter 4. And then identification model was set up to recognize a product's . In chapter 4, the notion, basic theory and method of product characteristics protype was proposed. Industrial sewing machine was regarded as examples, and methods as BP neural network etc were applied to set up identification model. Furthermore, recognized experiment was used to test efficiency of the model, and the result shows that the model is reasonable and effective.
Part four contains studied in the 5th and 6th chapter. Based on studies in part 1 and part 2, product image identification in brand personality was mainly discussed. In chapter 5, mind structure of product image was analyzed. In addition, the relationship was set up, which include relationship between product whole image and sub-image, sub-image and constituted elements. Sun-glasses were regarded as examples, and multiple adjusted regression splines were applied to set relationship between product whole image and sub-image. According to this relationship, the most optimal sub-image was selected. Regression tree method was used to obtain the relationship between sub-image and product characteristics. At last, product characteristics relate to the most optimal sub-image was obtained.
Based on existed studies in chapter 6, identification structure and method of product image were proposed by combing structure of product brand and characteristics of brand personality. In chapter 6, it aims to product image of each brand. In order to attain this aim, cognitive experiment was firstly used to obtain product image data, and classification tree method was applies to obtain product image related each brand. In addition, regression tree method was used to match the relationship between product image and product characteristics. As a result, product characteristics with brand personality were obtained.
Part five related to chapter 7 in this paper, and it is based on studies in part 1, 2, 3 and 4. Industrial sewing machines were regarded as examples, and the brand personality identification system based on visual perception was set up. This system was composed of two sub-systems. One sub-system is personality characteristics identification and another is product image identification. The system proves that theories, methods and technologies in this paper are effective and reasonable.
The 6th part is equal to chapter 8 in this paper. Studies in this paper were concluded, and some studies which should be carried out in future were analyzed.
本研究将结合设计艺术学、心理学、计算机科学、管理学、传播学等学科的相关知识,从视觉识别的角度初步探讨产品品牌个性识别与获取。其中,品牌个性包括个性特征和产品意象两个方面:个性特征是指某品牌具有区别于其它品牌的产品特征,而产品意象特指某品牌所独有的产品意象。本研究主要从六个部分探讨产品品牌个性的视觉识别。
第一部分为论文的第1章,本章分析了品牌个性和品牌个性识别的意义与内涵,据此提出从视觉识别的角度来研究品牌个性,并将品牌的个性特征及产品意象作为产品识别的研究内容,进一步地,提出本文的研究目标与研究框架。
第二部分为论文第2章。该部分介绍了与产品品牌个性识别相关的已有研究,包括三个方面:其一与产品识别相关,包括文化元素识别、产品识别、人脸识别、感性工学和意象尺度;其二与品牌个性相关,包括企业形象识别和品牌个性;其三分析了产品特征的视觉识别机制,包括产品视觉表象、产品特征注意、产品特征识别和特征识别的规律。
第三部分对应于论文的第3章与第4章,该部分以第一部分和第二部分的相关研究为基础,探讨了产品品牌的个性特征识别。第3章分析了产品特征构成及个性特征识别,据此提出获取个性特征的方法。本章以Juki、Zoje、Singer、Brother和飞跃五种国际知名工业缝纫机为例,应用认知实验获取了识别度高的产品造型特征,据此应用分类树技术获取对应于各品牌及子品牌的个性特征。第4章以第3章的研究为基础,提出以产品特征原型为识别标准,通过构建品牌个性特征的识别模型,来判断产品所属的品牌类型。本章提出了产品特征原型的概念、基本原理及构建方法,并以工业缝纫机为例,应用神经网络等技术构建产品品牌个性的识别模型。进一步地,应用认知实验来验证本识别模型的有效性,结果表明该模型合理、有效。
第四部分对应于论文的第5章与第6章,该部分以第一部分和第二部分的相关研究为基础,主要探讨了品牌个性中产品意象识别。第5章分析了产品意象的思维结构,构建了产品总意象和子意象、以及子意象和产品构成元素的关系。本章以太阳镜为案例,采用多元自适应回归样条技术构建产品总意象与子意象的对应关系,从中选择最优子意象;用回归树技术得到产品子意象与构成元素的匹配关系,从中选择对应于最优子意象的产品构成元素。第6章以产品意象的思维结构为基础,结合产品品牌结构和品牌个性的特点,提出了品牌个性中产品意象的识别结构及其识别方法,以获取各品牌的产品意象。本章先用认知实验获取产品意象的数据,再用分类树技术得到对应于各品牌的产品意象,并用回归树技术得到产品意象与产品特征的匹配关系,进一步地得到具有品牌个性的产品特征组合。
第五部分为论文第7章,该部分以前四部分为基础,以工业缝纫机为案例,实现了基于视觉感知的品牌个性识别原型系统,包括产品个性识别子系统和产品意象识别子系统。该系统证明本文的理论、方法与技术具有有效性和实用性。
第六部分对应于论文第8章,该部分总结了本文的研究工作,讨论了一些未解决的问题,并介绍了进一步的研究工作。
Brand personality is the key element of product brand, and it plays an important role in product strategy. Brand personality has been widely used in many famous companies as Benz automobile, Nokia mobile phone etc from the point of visual identification, and it has done much favor for these companies. For these companies, brand personality is just used by intuition so that it can be identified, accepted and approved by many users. Thus these work aren't carried out in a system and scientific manner. In addition, scientific research on brand personality is just in progress. In a word, it is fatal for companies and researchers to study brand personality from the point of visual identification.
The study in this paper will discuss how to identify and obtain product personality from the point of visual identification. It relates knowledge from fields of Artistic design, Psychology, computer science, management, media industry, etc. In this paper, brand personality is composed of personality characteristics and product image. Personality means excluded characteristics owned by certain brand, which make the brand differs from other brands. Product image means specific images which owned by a brand and excluded by other brands. This paper will discuss product brand personality from six parts.
The 1st part is the 1st chapter and it related background of this paper. Then some existed studies was introduced. These studies include cultural element identification, product identification, face identification, Kansei engineering, image scale, corporate identification and brand personality. Furthermore, aim and frame of this paper was proposed.
The 2nd part is the 2nd chapter. In this part, he visual identification mechanism of product brand personality was proposed. This part mainly includes four topics. The first topic is characteristics, operation and obtainment of product image. The second topic includes processing, choosing, wrapping and identifying of product characteristics. The third one mainly relates identification model of product characteristics. And the last one is mainly about identification rule of product characteristics.
The 3rd part includes chapter 3 and chapter 4. In this part, personality characteristics of product brand were discussed based on 1st and 2nd parts. Constitution of product characteristics was analyzed and identification of personality characteristics was discussed, and then obtainment method of was proposed. In chapter 3, Juki, Zoje, Singer and Brother sewing machines are regarded as examples. Cognitive experiment was applied to product form characteristics which were easy to be recognized. Consequently, personality characteristics of each brand and sub-brand were obtained by using classification tree method.
Based on study of chapter 3, personality characteristics protypes were regarded as identification criteria in chapter 4. And then identification model was set up to recognize a product's . In chapter 4, the notion, basic theory and method of product characteristics protype was proposed. Industrial sewing machine was regarded as examples, and methods as BP neural network etc were applied to set up identification model. Furthermore, recognized experiment was used to test efficiency of the model, and the result shows that the model is reasonable and effective.
Part four contains studied in the 5th and 6th chapter. Based on studies in part 1 and part 2, product image identification in brand personality was mainly discussed. In chapter 5, mind structure of product image was analyzed. In addition, the relationship was set up, which include relationship between product whole image and sub-image, sub-image and constituted elements. Sun-glasses were regarded as examples, and multiple adjusted regression splines were applied to set relationship between product whole image and sub-image. According to this relationship, the most optimal sub-image was selected. Regression tree method was used to obtain the relationship between sub-image and product characteristics. At last, product characteristics relate to the most optimal sub-image was obtained.
Based on existed studies in chapter 6, identification structure and method of product image were proposed by combing structure of product brand and characteristics of brand personality. In chapter 6, it aims to product image of each brand. In order to attain this aim, cognitive experiment was firstly used to obtain product image data, and classification tree method was applies to obtain product image related each brand. In addition, regression tree method was used to match the relationship between product image and product characteristics. As a result, product characteristics with brand personality were obtained.
Part five related to chapter 7 in this paper, and it is based on studies in part 1, 2, 3 and 4. Industrial sewing machines were regarded as examples, and the brand personality identification system based on visual perception was set up. This system was composed of two sub-systems. One sub-system is personality characteristics identification and another is product image identification. The system proves that theories, methods and technologies in this paper are effective and reasonable.
The 6th part is equal to chapter 8 in this paper. Studies in this paper were concluded, and some studies which should be carried out in future were analyzed.
引文
[1]Aaker J.L.Dimensions of Brand Personality[J].Journal of Marketing Research,1997,34(8):347-56.
[2]王宁.消费社会学[M].北京:社会科学文献出版社,2001.
[3]张红明.品牌人格化——品牌价值实证研究[M].武汉:华中科技大学出版社,2007.
[4]陈浩,高筠,肖金花.语意的传达——产品设计符号理论与方法[M].北京:中国建筑工业出版社,2005.
[5]Aaker D.A.Building Strong Brands[M].New York:The Free Press,1996.
[6]贝恩特.施密特,贝历克斯.西蒙.视觉与感受——营销美学[M].上海:上海交通大学出版社,2001.
[7]朱上上,罗仕鉴.工业设计中产品族设计DNA探讨[J].装饰,2007(5):118-119.
[8]王甦,汪安圣.认知心理学[M].北京:北京大学出版社,2006.
[9]张文泉,赵江洪.奥迪品牌造型基因研究[J].包装工程,2007,28(4):84-86.
[10]周谦.学习心理学[M].北京:科学出版社,1992.
[11]徐江,孙守迁,张克俊.基于遗传算法的产品造型意象造型优化设计[J].机械工程学报,2007,43(4):53-58.
[12]Pan Yunhe.The introduction of culture as a fourth design approach[J].The journal of designing in China,2006,2(1):90-97.
[13]库尔特.考夫卡 著,黎炜 译.格式塔心理学原理[M].杭州:浙江教育出版社,1999.
[14]杨颖,雷田.IT产品形象识别理论及方法研究[C].国际工业设计会议,武汉,2005
[15]张凌浩,刘观庆.内涵型语意在产品识别中的应用[J].无锡轻工大学学报(社会科学版),2001,2(4):406-408.
[16]杨颖,雷田,潘云鹤.产品识别——一种以用户为中心的设计方法[J].中国机械工程,2006,17(11):1105-1109.
[17]杨颖,周立钢,雷田.产品识别在品牌策略中的应用[J].包装工程,2006,27(2):163-166.
[18]McCormack J.P.,Cagan J.,Vogel C.M.Speaking the buick language:capturing,understanding,and exploring brand identity with shape grammars[J].Design Studies, 2004,25(1):1-29.
[19]赵丹华,赵江洪.汽车造型特征与特征线[J].包装工程,2007,28(3):115-117.
[20]黄琦,孙守迁.产品风格计算研究进展[J].计算机辅助设计与图形学学报,2006,18(11):1629-1636.
[21]王凯,孙守迁,杨颖.基于风格描述的产品外形设计[J].包装工程,2004,25(2):148-150.
[22]吴晨,任文营,杨海波.明式家具与北欧设计[J].包装工程,2007.28(7):169-171.
[23]Chan C.S.Can style be measured[J].Design Studies,2000,21(3):277-291.
[24]谢政峰,张悟非.产品造型属性特征对使用者心智意象的影响——以行动电话为例[J].工业设计,2002,30(2):216-221
[25]邓建玮,林铭煌.属性特征作用于产品造型的辨识过程与类别强弱[J].工业设计,2002,30(2):251-257
[26]陈俊智.风格操作模式应用于产品造形设计之研究[J].工业设计,2000,28(2):111-115
[27]黄琦,孙守迁,陆亮,潘云鹤.基于特征匹配的产品风格认知方法[J].中国机械工程,2003,21(14):1836-1838.
[28]孙守迁,黄琦.计算机辅助概念设计[M].清华大学出版社,2004.
[29]庄明振,邓建国.造形溯衍模式应用于产品造形开发之探讨[J].工业设计,1995,24(1):3-16.
[30]罗仕鉴,朱上上.用户的产品造型风格感性认知研究[J].包装工程,2005,26(3):170-182.
[31]Park S.,Choi D.S.,Kim J.W.Visualizing E-Brand Personality:Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea[J].International Journal of Human-computer Interaction,2005,19(1):7-34.
[32]Penry J.Looking at faces and remembering them:A guide to facial identification[M].London:Blek Books,1971.
[33]Tanaka J.W.,Farah M.J.Parts and wholes in face recognition[J].Quarterly Journal of Experimental Psychology,1993(46):225-245.
[34]Komatusu L.K.Recent views of conceptual structure[J].Psychological Bulletin,1992(112):500-526.
[35]李宏汀.人脸特征和结构信息认知规律的实验研究[D].博士学位论文:浙江大学,2003.
[36]Bartlett J.C.,Searcy J.Inversion and con.gural of faces[J].Cognitive Psychology,1993(25):281-316.
[37]Sergent J.An investigation into component and configural processes underlying face perception[J].British Journal of Psychology,1984(75):221-242.
[38]Murray White.Different spatial-relational information is used to recognize faces and emotional expressions[J].Perception,2002(31):675-682
[39]Diamond,R.,Carey,S.Why faces are and are not special:An effect of expertise.Journal of Experimental Psychology[J].General,1986(115):107-117.
[40]罗仕鉴,潘云鹤.产品设计中的感性意象理论、技术与应用研究进展[J].机械工程学报,2007,43(3):8-13.
[41]李砚祖.设计新理念:感性工学[J].新美术,2003,24(4):20-25.
[42]黄崇彬.日本感性工学发展近况与其在远隔控制介面设计上应用的可能性[EB/OL].http://WWW.product.tuad.ac.jp/robin/Research/kein.htm/2004-10-12/2005-10-12.
[43]陈国祥,何明泉,邓怡莘.复合式感性工学应用于产品开发之整合性研究[J].工业设计,2004(32):108-117.
[44]Nagamachi M.,Imada A.Special Issue:Kansei Engineering[J].International Journal of Industrial Ergonomics,1995(15):1-74.
[45]Muneo K.,Kim D.H.Communicating Kansei design concept via artifacts-a cognitive scientific approach[C].Report of Modeling the Evaluation Structure of Kansei,1998:337-343.
[46]Hirohiko,A.An hierarchical representation of the consumer value structure using qualitative data[C].Report of Modeling the Evaluation Structure of Kansei,223-231
[47]Harada,A.,1998.The Parallel Design Methodology in the KANSEI Engineering,Report of Modeling the Evaluation Structure of Kansei,1999:309-316.
[48]Tanoue C.Kansei engineering:a study on perception of vehicle interior image[J].International Journal of Industrial Ergonomics,1997(19),115-128.
[49]Terauchi F.Development of the Synthetic Vibration Model of Human[J].Report of Modeling the Evaluation Structure of Kansei,1999:263-270.
[50]朱上上,罗仕鉴,赵江洪.基于人机工程的数控机床造型意象尺度研究[J].计算机辅助设计与图形学学报,2000,12(11):873-875.
[51]Osgood C.E.,Suci C.J.,Tannenbaum P.H.The measurement of meaning[M].Urbana:University of Illinois Press,1957.
[52]赵江洪,欧静,张军.色彩意象尺度在数控机床ICAID系统中的研究及应用[J].湖南大学学报(自然科学版),2004,31(6):83-86.
[53]苏建宁,李鹤歧.基于感性意象的产品造型设计方法研究[J].机械工程学报,2004,40(4):164-167.
[54]朱斌,江平宇,苏建宁.一种基于感性设计的产品平台参数的辨识方法研究[J].机械工程学报,2004,40(2):87-91.
[55]Luo Shijian,Tang Mingxi,Zhu Shangshang,et al.A preliminary semantic differential study on users'product form perception[C]//The Human Factors and Ergonomics Society.Proceedings of the Human Factors and Ergonomics Society 47th Annual Meeting,October 13-17,2003,Denver.Saint Louis:Mira Digital Publishing,2003:806-810.[
56]Ericsson K.A.,Simon H.A.Protocol analysis:Verbal reports as data[M].Cambridge:MIT Press,1993.
[57]Dong A.The latent semantic approach to studying design team communication[J].Design Studies,2005,26(5):445-461.
[58]Kibby M.Sirovich L.Application of the Karhunen Loeve procedure for the characterization of human faces[J].IEEE Trans.on Paaern Analysis and Machine Intelligence,1990,12(1):103-108.
[59]Petiot J.E,Yannou B.Measuring consumer perceptions for a better comprehension,specification and as for a better comprehension,specification and assessment of product semantics[J].International Journal of Industrial Ergonomics,2004,33(8):507-525.
[60]张文涛,毕明皓.企业形象设计应以理念识别为本[J].山东社会科学,2003,17(3):147-148.
[61]郁涛.企业形象识别设计[M].长沙:中南大学出版社,2004.
[62]马长勇.个性化企业形象识别系统设计[J].包装工程,2004,25(3):97-126.
[63]王梦林,商晏雯,柳林.企业识别标志与商业艺术性[J].包装工程,2002,23(2):66-67.
[64]曹晖.Ⅵ视觉识别设计的美学形式与特征[J].文艺评论,2006,23(6):84-86.
[65]Bernd H.,Schmitt A.S.,Joshua M.Managing Corporate Image and Identity[J].Long Range Planning,1995,28(5):82-92.
[66]Annette L.M.,Van D.B.,Merino D.T.,et al.Managing corporate visual identity:use and effects of organizational measures to support a consistent self-presentation[J]. Public Relations Review, 2004, 30 (12): 225-234.
[67] Maathuis O. J. M. Corporate branding. The value of the corporate brand to customers and managers[D]. PhD dissertation, Erasmus University, Rotterdam, 1999.
[68] Olins, W. Corporate identity: Making business strategy visible through design[M]. London:Thames & Hudson, 1989.
[69] Melewar, T. C, Saunders J. Global corporate visual identity systems, standardization control and benefits[J]. International Marketing Review, 1998 (15): 291-308.
[70] Melewar T. C, Saunders J. Global corporate visual identity systems: using an extended marketing mix[J]. European Journal of Marketing, 1998 (34): 538-550.
[71] Melewar T. C, Saunders J. International corporate visual identity: Standardization or localization[J]. Journal of International Business Studies, 1999 (30): 583-598.
[72] Melewar T. C, Saunders, J., Balmer J. M. T. The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia[J]. Corporate Reputation Review, 2000 (3): 194-200.
[73] Colman A. M., Wober J. M., Norris C. E. Sight bites: A study of viewers' impressions of corporate logos in the communications industry[J]. Journal of the Market Research Society, 1995 (37): 405-415.
[74] Van Riel C. B. M., Balmer J. M. T. Corporate identity: The concept its measurement and management. European Journal of Marketing, 1997 (31): 340-355.
[75] Van Rekom J. Corporate identity.Development of the concept and a measurement instrument[D]. PhD dissertation, Erasmus University of Rotterdam, The Netherlands,1998.
[76] Van R. J., Van R. C. B. M. Operational measures of organizational identity: A review of existing methods[J]. Corporate Reputation Review, 2000 (3): 334-350.
[77] Melewar T. C, Wooldridge A. R. The dynamics of corporate identity: A review of a process model[J]. Journal of Communication Management, 2001 (5): 327-340.
[78] Baker M. J., Balmer J. M. T. Visual identity: Trappings or substance[J]. European Journal of Marketing, 1997 (31): 366-382.
[79] Gabrielsen G, Kristensen T, Hansen F. Corporate design: a tool for testing[J]. Corporate Communications, 2000 (5): 113-118.
[80] Barrick M. R., Mount M. K. The big five personality dimensions and job performance: a meta analysis[J]. Personnel Psychology, 1991(44): 1-26.
[81] Costa P.T., McCrae R.R. Domains and facets: hierarchical personality assessment using the revised neo personality inventory[J].Journal of Personality Assessment,1995,64(1):21-50.
[82]Barrick M.R.,Mount M.K.Autonomy as a moderator of the relationships between the big five personality dimensions and job performance[J].Journal of Applied Psychology,1993,78(1):111-118.
[83]McCrae R.R.,John O.P.An introduction to the five-factor model and its applications[J].Journal of Personality,1992,60(2):175-215.
[84]Digman J.M.Personality structure:emergence of the five factor model[J].Annual Review of Psychology,1990(57):195-214.
[85]黄胜兵,卢泰宏.品牌个性维度的本土化研究[J].南开管理评论,2003,6(1):4-9.
[86]Aaker J.L.,Benet M.V.,Garolera J.Consumption Symbols as Carriers of Culture:a study of Japanese and Spanish brand personality constructs[J].Journal of Personality and Social Psychology,2001,81(3):492-508.
[87]Michael B.,Valerie B.,Tanja H.Dimensions of brand personality attributions:a person-centric approach in the German cultural context[J].Social Behavior and Personality,2007,35(3):303-316.
[88]Holt D.B.How Consumers consume:a typology of consumption practices[J].Journal of Consumer Research,1995,22(6):1-16.
[89]Schouten J.Selves in Transition[J].Journal of Consumer Research,1991,17(3):412-25.
[90]Underwood Robert,Edward Bond,Robert Baer.Building service brands via social identity:lessons from the sports marketplace[J].Journal of Marketing Theory and Practice,2001(4):1-13.
[91]Rio A.,Belen.,Rodolfo V.,Victor I.The effect of brand associations on consumer response[J].Journal of Consumer Marketing,2001,18(5):410-425.
[92]Graef T.R.Using promotional messages to manage the effects of brand and self image on brand evaluations[J].Journal of Consumer Marketing,1996(13):4-18
[93]孟庆强,韩雪.解析品牌个性塑造[M].商场现代化,2004(11):31-32.
[94]卢明德,陈出云,高宇燕.品牌个性在包装设计中的体现[J].包装工程,2007,28(5):147-149.
[95]Gazzaniga M.S.,王甦,朱滢,沈政等译.认知神经科学[M].上海:上海教育出版社,1998.
[96]唐纳德·A·诺曼 著,梅琼 译.设计心理学[M].北京:中信出版社,2003.
[97]McKelvie S.J.The VVIQ and beyond:vividness and its measurement[J].Journal of Mental Imagery,1995(19):197-252.
[98]宋立波.表象的心理学研究与想象力训练[M].北京:北京科学技术出版社,2006.
[99]Kosslyn S.M.Information representation in visual images[J].Cognitive Psychology,1975(7):341-370.
[100]Shepard R.M.,Atkinson R.C.Storage and retrieval processing in long-term memory[J].Psychological Review,1969(76):179-193.
[101]Shepard R.N.,Metzler J.Mental rotation of three-dimensional objects[J].Science,1971(171):701-713.
[102]Kosslyn,P.A.Scanning visual images:some structural implications[J].Perception and Psychophysics,1973(14):90-94.
[103]申继亮.心理表征若干问题研究[J].心理学动态,1988(4):23-29.
[104]索拉里 著,朱莹等 译.21世纪的心理科学与脑科学[M].北京:北京大学出版社,2002.
[105]Francis Crick 著,汪云九 齐翔林 吴新年 曾晓东 等译.惊人的假说[M].长沙:湖南科学技术出版社,1998.
[106]Julesz B.Early vision is bottom-up,exeept for focal attention[J].Cold spring Harbor symposia on Quantitative Biology,The Brain 1990(55):973-978.
[107]Treisman A.,Gormican S.Feature analysis in early vision:evidence from search asymmetries.Psychol Rev,1988(95):15-18.
[108]Treisman A.S.,Gormican S.Selective attention and stimulus integration[M].In:S.Dornic(ed.),Attention and Performance Ⅵ(pp.333-361).Hillsdale,NJ:Lawrence Erlbaum,1977.
[109]周详,沈德立.高效率学习的选择性注意研究[J].心理科学,2006,29(5):1159-1163.
[110]Eysenck M.W.A handbook of cognitive psychology[M].London:Lawrence Erlbaum Associates,1984.
[111]Kinchla R A.,Wolfe J M.The order of visual processing:top-down,bottom-up,or middle out[J].Perception & Psychophysics,1979(25):225-231.
[112]Navon D.Do attention and decision follow perception:comment on Miller[J].Journal of Experimental Psychology,Human Perception and Performance 1981(7):1175-1182.
[113]Egeth H.,Atkinson J.,Gilmore G.,Marcus N.Factors affecting processing mode in visual search]J].Perception & Psychophysics,1973(13):394-402.
[114]Treisman A.,Gelade G.A feature integration theory of attention[J].Cognitive Psychology,1980(12):97-136.
[115]Treisman A.Feature binding,atention and object perception[M].Philosophical Treansanctions of the Royal Society,Series B,1998,353:1295-1306.
[116]Friedman Hill.S.,Robertson L.C.,Treisman A.Parietal contributions to visual feature binding:evidence from a patient with bilateral lesions[J].Science,1995,269(5225):853-855.
[117]Humphreys G.,et al.Fractionating the binding process:neuropsychological evidence distinguishing binding of form from binding of surface features.Vision Research,2000,40(12):1569-1596.
[118]陈彩琦,刘志华,金志成.特征捆绑机制的理论模型[J].心理科学进展,2003,11(6):616-620.
[120]鲁道夫.阿思海姆 著,滕守尧,朱疆源 译.艺术与视知觉[M].成都:四川出版集团,四川人民出版社,2005.
[121]Rosch E.H.Cognitive representations of semantic categories[J].Journal of Experimental Psychology:Gerneral,1975(104):192-233.
[122]陈瑛,李芃,孙霖.平面构成[M].武汉:武汉大学出版社,2003.
[123]安宁.色彩原理与色彩构成[M].杭州:中国美术学院出版社,1999.
[124]吴静芳.立体构成[M].北京:中国纺织大学出版社,2000.
[125]罗仕鉴,朱上上,孙守迁,潘云鹤.基于集成化知识的产品概念设计技术研究[J].计算机辅助设计与图形学学报,2004,16(3):261-266.
[126]Lai H.H.,Lin Y.C.,Yeh C.H.Form design of product image using grey relational analysis and neural network models[J].Computers & Operations Research,2005(32):2689-2711.
[127]Chuang M.C.,Chang C.C.,Hsu S.H.Perceptual factors underlying user preferences toward product form of mobile phones[J].International Journal of Industrial Ergonomics,2001(27):247-258.
[128]Mayzner J.Visual information processing of alphabetic inputs[J].Psychonomic Monograph Supplements,1972(4):239-243.
[129]赵萍,傅云飞,郑刘根,等.基于分类回归树分析的遥感影像土地利用覆被分类研究[J].遥感学报,2005,9(6):708-716.
[130]Breiman L.,Friedman J.H.,Olshen R.A.,et al.Classification and regression trees[M]. Calif:Wadsworth,Inc,1984.
[131]张志华,习丽,郭文静.论工业设计中的统一性[J].包装工程,2005,26(4):131-133.
[132]Rosch E H.Natural categories[J].Cognitive Psychology,1973(4):328-350.
[133]Amos Tversky.Features of similarity[J].Psychological review,1977,84(4):327-353.
[134]Restle F.Psychology of judgment and choice[M].New York:Wiley,1961.
[135]Gregson R.A.M.Psychometrics of similarity[M].New York:Academic Press.
[136]Eisler H.,Ekman G A.A mechanism of subjective similarity[J].Acta Psychologica,1959(16):1-10.
[137]Bush R.R.,Mosteller F.A model for stimulus generalization and discrimination[J].Psychological Review,1951(58):413-423.
[138]袁方,王汉生.社会研究方法教程[M].北京:北京大学出版社,2005.
[139]CHUANG M.C.,Ma Y.C.Expressing the expected product images in product design of micro-electronic products[J].International Journal of Industrial Ergonomics,2001,27(4):233-245.
[140]张军,赵江洪,孙宗禹.网络协同数控机床工业设计系统中的知识获取与应用研究[J].机械工程学报,2004,40(6):149-154.
[141]Schutte S.,Eklund J.Design of rocker switches for work-vehicles-an application of Kansei Engineering[J].Applied Ergonomics,2005,36(5):557-567.
[142]HSIAO S.W.Concurrent design method for developing a new product[J].International Journal of Industrial Ergonomics,2002,29(1):41-55.
[143]TANG Y.C.,XU Y.Application of fuzzy Naive Bayes and a real-valued genetic algorithm in identification of fuzzy model[J].Information sciences,2005,169(3) 205-226.
[144]Nakada K.Kansei engineering research on the design of construction machinery[J].International Journal of Production Economics,1997,19(2):129-146.
[145]罗仕鉴,朱上上.用户和设计师的产品造型感知意象[J].机械工程学报,2005,41(10):28-34.
[146]Alcanara E,Artacho M.A.,Gonzalez J.C.,Garcia A.C.Application of product semantics to footwear design.Part Ⅰ-Identification of footwear semantic space applying differential semantics[J].International Journal of Industrial Ergonomics,2005,35(8):713-725.
[147]谭征宇,赵江洪,孙守迁.基于意象尺度的数控机床造型风格意象认知研究[J].中国机械工程,2006,17(5):519-523.
[148]Trevor H.,Robert T.,Jerome F.统计学习基础——数据挖掘、推理与预测[M].北京:电子工业出版社,2005.
[149]朱祖祥,葛列众,张智君.工程心理学[M].北京:人民教育出版社,2000.
[150]罗仕鉴,朱上上,孙守迁,唐明晰,潘云鹤.产品造型设计中的用户知识与设计知识研究[J].中国机械工程,2004,15(8):709-712.
[151]Hsiao S.W.,Liu M.C.A morphing method for shape generation and image prediction in product design[J].Design Studies,2002,23,533-556.
[152]Hsiao S.W.,Chen C.H.A semantic and shape grammar based approach for product design[J].Design Studies,1997(18):275-296.
[153]Lai H.H.,Chang Y.M.,Chang H.C.A robust design approach for enhancing the feeling quality of a product:a car profile case study[J].International Journal of Industrial Ergonomics,2005(35):445-460.
[154]Hsu S.H.,Chuang M.C.,Chang C.C.A semantic differential study of designers' and users' product form perception[J].International Journal of Industrial Ergonomics,2000(25):375-391.
[155]黄静,王文超.品牌管理[M].武汉:武汉大学出版社,2005,66-68.
[156]Fournier S.A consumer-brand relationship framework for strategy brand management[M].Florida:university of florida press,1994.
[157]吴垠.关子中国消费者分群范式(China-Vals)及其应用研究[J].中国经济评论,2005,5(4):13-28.
[2]王宁.消费社会学[M].北京:社会科学文献出版社,2001.
[3]张红明.品牌人格化——品牌价值实证研究[M].武汉:华中科技大学出版社,2007.
[4]陈浩,高筠,肖金花.语意的传达——产品设计符号理论与方法[M].北京:中国建筑工业出版社,2005.
[5]Aaker D.A.Building Strong Brands[M].New York:The Free Press,1996.
[6]贝恩特.施密特,贝历克斯.西蒙.视觉与感受——营销美学[M].上海:上海交通大学出版社,2001.
[7]朱上上,罗仕鉴.工业设计中产品族设计DNA探讨[J].装饰,2007(5):118-119.
[8]王甦,汪安圣.认知心理学[M].北京:北京大学出版社,2006.
[9]张文泉,赵江洪.奥迪品牌造型基因研究[J].包装工程,2007,28(4):84-86.
[10]周谦.学习心理学[M].北京:科学出版社,1992.
[11]徐江,孙守迁,张克俊.基于遗传算法的产品造型意象造型优化设计[J].机械工程学报,2007,43(4):53-58.
[12]Pan Yunhe.The introduction of culture as a fourth design approach[J].The journal of designing in China,2006,2(1):90-97.
[13]库尔特.考夫卡 著,黎炜 译.格式塔心理学原理[M].杭州:浙江教育出版社,1999.
[14]杨颖,雷田.IT产品形象识别理论及方法研究[C].国际工业设计会议,武汉,2005
[15]张凌浩,刘观庆.内涵型语意在产品识别中的应用[J].无锡轻工大学学报(社会科学版),2001,2(4):406-408.
[16]杨颖,雷田,潘云鹤.产品识别——一种以用户为中心的设计方法[J].中国机械工程,2006,17(11):1105-1109.
[17]杨颖,周立钢,雷田.产品识别在品牌策略中的应用[J].包装工程,2006,27(2):163-166.
[18]McCormack J.P.,Cagan J.,Vogel C.M.Speaking the buick language:capturing,understanding,and exploring brand identity with shape grammars[J].Design Studies, 2004,25(1):1-29.
[19]赵丹华,赵江洪.汽车造型特征与特征线[J].包装工程,2007,28(3):115-117.
[20]黄琦,孙守迁.产品风格计算研究进展[J].计算机辅助设计与图形学学报,2006,18(11):1629-1636.
[21]王凯,孙守迁,杨颖.基于风格描述的产品外形设计[J].包装工程,2004,25(2):148-150.
[22]吴晨,任文营,杨海波.明式家具与北欧设计[J].包装工程,2007.28(7):169-171.
[23]Chan C.S.Can style be measured[J].Design Studies,2000,21(3):277-291.
[24]谢政峰,张悟非.产品造型属性特征对使用者心智意象的影响——以行动电话为例[J].工业设计,2002,30(2):216-221
[25]邓建玮,林铭煌.属性特征作用于产品造型的辨识过程与类别强弱[J].工业设计,2002,30(2):251-257
[26]陈俊智.风格操作模式应用于产品造形设计之研究[J].工业设计,2000,28(2):111-115
[27]黄琦,孙守迁,陆亮,潘云鹤.基于特征匹配的产品风格认知方法[J].中国机械工程,2003,21(14):1836-1838.
[28]孙守迁,黄琦.计算机辅助概念设计[M].清华大学出版社,2004.
[29]庄明振,邓建国.造形溯衍模式应用于产品造形开发之探讨[J].工业设计,1995,24(1):3-16.
[30]罗仕鉴,朱上上.用户的产品造型风格感性认知研究[J].包装工程,2005,26(3):170-182.
[31]Park S.,Choi D.S.,Kim J.W.Visualizing E-Brand Personality:Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea[J].International Journal of Human-computer Interaction,2005,19(1):7-34.
[32]Penry J.Looking at faces and remembering them:A guide to facial identification[M].London:Blek Books,1971.
[33]Tanaka J.W.,Farah M.J.Parts and wholes in face recognition[J].Quarterly Journal of Experimental Psychology,1993(46):225-245.
[34]Komatusu L.K.Recent views of conceptual structure[J].Psychological Bulletin,1992(112):500-526.
[35]李宏汀.人脸特征和结构信息认知规律的实验研究[D].博士学位论文:浙江大学,2003.
[36]Bartlett J.C.,Searcy J.Inversion and con.gural of faces[J].Cognitive Psychology,1993(25):281-316.
[37]Sergent J.An investigation into component and configural processes underlying face perception[J].British Journal of Psychology,1984(75):221-242.
[38]Murray White.Different spatial-relational information is used to recognize faces and emotional expressions[J].Perception,2002(31):675-682
[39]Diamond,R.,Carey,S.Why faces are and are not special:An effect of expertise.Journal of Experimental Psychology[J].General,1986(115):107-117.
[40]罗仕鉴,潘云鹤.产品设计中的感性意象理论、技术与应用研究进展[J].机械工程学报,2007,43(3):8-13.
[41]李砚祖.设计新理念:感性工学[J].新美术,2003,24(4):20-25.
[42]黄崇彬.日本感性工学发展近况与其在远隔控制介面设计上应用的可能性[EB/OL].http://WWW.product.tuad.ac.jp/robin/Research/kein.htm/2004-10-12/2005-10-12.
[43]陈国祥,何明泉,邓怡莘.复合式感性工学应用于产品开发之整合性研究[J].工业设计,2004(32):108-117.
[44]Nagamachi M.,Imada A.Special Issue:Kansei Engineering[J].International Journal of Industrial Ergonomics,1995(15):1-74.
[45]Muneo K.,Kim D.H.Communicating Kansei design concept via artifacts-a cognitive scientific approach[C].Report of Modeling the Evaluation Structure of Kansei,1998:337-343.
[46]Hirohiko,A.An hierarchical representation of the consumer value structure using qualitative data[C].Report of Modeling the Evaluation Structure of Kansei,223-231
[47]Harada,A.,1998.The Parallel Design Methodology in the KANSEI Engineering,Report of Modeling the Evaluation Structure of Kansei,1999:309-316.
[48]Tanoue C.Kansei engineering:a study on perception of vehicle interior image[J].International Journal of Industrial Ergonomics,1997(19),115-128.
[49]Terauchi F.Development of the Synthetic Vibration Model of Human[J].Report of Modeling the Evaluation Structure of Kansei,1999:263-270.
[50]朱上上,罗仕鉴,赵江洪.基于人机工程的数控机床造型意象尺度研究[J].计算机辅助设计与图形学学报,2000,12(11):873-875.
[51]Osgood C.E.,Suci C.J.,Tannenbaum P.H.The measurement of meaning[M].Urbana:University of Illinois Press,1957.
[52]赵江洪,欧静,张军.色彩意象尺度在数控机床ICAID系统中的研究及应用[J].湖南大学学报(自然科学版),2004,31(6):83-86.
[53]苏建宁,李鹤歧.基于感性意象的产品造型设计方法研究[J].机械工程学报,2004,40(4):164-167.
[54]朱斌,江平宇,苏建宁.一种基于感性设计的产品平台参数的辨识方法研究[J].机械工程学报,2004,40(2):87-91.
[55]Luo Shijian,Tang Mingxi,Zhu Shangshang,et al.A preliminary semantic differential study on users'product form perception[C]//The Human Factors and Ergonomics Society.Proceedings of the Human Factors and Ergonomics Society 47th Annual Meeting,October 13-17,2003,Denver.Saint Louis:Mira Digital Publishing,2003:806-810.[
56]Ericsson K.A.,Simon H.A.Protocol analysis:Verbal reports as data[M].Cambridge:MIT Press,1993.
[57]Dong A.The latent semantic approach to studying design team communication[J].Design Studies,2005,26(5):445-461.
[58]Kibby M.Sirovich L.Application of the Karhunen Loeve procedure for the characterization of human faces[J].IEEE Trans.on Paaern Analysis and Machine Intelligence,1990,12(1):103-108.
[59]Petiot J.E,Yannou B.Measuring consumer perceptions for a better comprehension,specification and as for a better comprehension,specification and assessment of product semantics[J].International Journal of Industrial Ergonomics,2004,33(8):507-525.
[60]张文涛,毕明皓.企业形象设计应以理念识别为本[J].山东社会科学,2003,17(3):147-148.
[61]郁涛.企业形象识别设计[M].长沙:中南大学出版社,2004.
[62]马长勇.个性化企业形象识别系统设计[J].包装工程,2004,25(3):97-126.
[63]王梦林,商晏雯,柳林.企业识别标志与商业艺术性[J].包装工程,2002,23(2):66-67.
[64]曹晖.Ⅵ视觉识别设计的美学形式与特征[J].文艺评论,2006,23(6):84-86.
[65]Bernd H.,Schmitt A.S.,Joshua M.Managing Corporate Image and Identity[J].Long Range Planning,1995,28(5):82-92.
[66]Annette L.M.,Van D.B.,Merino D.T.,et al.Managing corporate visual identity:use and effects of organizational measures to support a consistent self-presentation[J]. Public Relations Review, 2004, 30 (12): 225-234.
[67] Maathuis O. J. M. Corporate branding. The value of the corporate brand to customers and managers[D]. PhD dissertation, Erasmus University, Rotterdam, 1999.
[68] Olins, W. Corporate identity: Making business strategy visible through design[M]. London:Thames & Hudson, 1989.
[69] Melewar, T. C, Saunders J. Global corporate visual identity systems, standardization control and benefits[J]. International Marketing Review, 1998 (15): 291-308.
[70] Melewar T. C, Saunders J. Global corporate visual identity systems: using an extended marketing mix[J]. European Journal of Marketing, 1998 (34): 538-550.
[71] Melewar T. C, Saunders J. International corporate visual identity: Standardization or localization[J]. Journal of International Business Studies, 1999 (30): 583-598.
[72] Melewar T. C, Saunders, J., Balmer J. M. T. The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia[J]. Corporate Reputation Review, 2000 (3): 194-200.
[73] Colman A. M., Wober J. M., Norris C. E. Sight bites: A study of viewers' impressions of corporate logos in the communications industry[J]. Journal of the Market Research Society, 1995 (37): 405-415.
[74] Van Riel C. B. M., Balmer J. M. T. Corporate identity: The concept its measurement and management. European Journal of Marketing, 1997 (31): 340-355.
[75] Van Rekom J. Corporate identity.Development of the concept and a measurement instrument[D]. PhD dissertation, Erasmus University of Rotterdam, The Netherlands,1998.
[76] Van R. J., Van R. C. B. M. Operational measures of organizational identity: A review of existing methods[J]. Corporate Reputation Review, 2000 (3): 334-350.
[77] Melewar T. C, Wooldridge A. R. The dynamics of corporate identity: A review of a process model[J]. Journal of Communication Management, 2001 (5): 327-340.
[78] Baker M. J., Balmer J. M. T. Visual identity: Trappings or substance[J]. European Journal of Marketing, 1997 (31): 366-382.
[79] Gabrielsen G, Kristensen T, Hansen F. Corporate design: a tool for testing[J]. Corporate Communications, 2000 (5): 113-118.
[80] Barrick M. R., Mount M. K. The big five personality dimensions and job performance: a meta analysis[J]. Personnel Psychology, 1991(44): 1-26.
[81] Costa P.T., McCrae R.R. Domains and facets: hierarchical personality assessment using the revised neo personality inventory[J].Journal of Personality Assessment,1995,64(1):21-50.
[82]Barrick M.R.,Mount M.K.Autonomy as a moderator of the relationships between the big five personality dimensions and job performance[J].Journal of Applied Psychology,1993,78(1):111-118.
[83]McCrae R.R.,John O.P.An introduction to the five-factor model and its applications[J].Journal of Personality,1992,60(2):175-215.
[84]Digman J.M.Personality structure:emergence of the five factor model[J].Annual Review of Psychology,1990(57):195-214.
[85]黄胜兵,卢泰宏.品牌个性维度的本土化研究[J].南开管理评论,2003,6(1):4-9.
[86]Aaker J.L.,Benet M.V.,Garolera J.Consumption Symbols as Carriers of Culture:a study of Japanese and Spanish brand personality constructs[J].Journal of Personality and Social Psychology,2001,81(3):492-508.
[87]Michael B.,Valerie B.,Tanja H.Dimensions of brand personality attributions:a person-centric approach in the German cultural context[J].Social Behavior and Personality,2007,35(3):303-316.
[88]Holt D.B.How Consumers consume:a typology of consumption practices[J].Journal of Consumer Research,1995,22(6):1-16.
[89]Schouten J.Selves in Transition[J].Journal of Consumer Research,1991,17(3):412-25.
[90]Underwood Robert,Edward Bond,Robert Baer.Building service brands via social identity:lessons from the sports marketplace[J].Journal of Marketing Theory and Practice,2001(4):1-13.
[91]Rio A.,Belen.,Rodolfo V.,Victor I.The effect of brand associations on consumer response[J].Journal of Consumer Marketing,2001,18(5):410-425.
[92]Graef T.R.Using promotional messages to manage the effects of brand and self image on brand evaluations[J].Journal of Consumer Marketing,1996(13):4-18
[93]孟庆强,韩雪.解析品牌个性塑造[M].商场现代化,2004(11):31-32.
[94]卢明德,陈出云,高宇燕.品牌个性在包装设计中的体现[J].包装工程,2007,28(5):147-149.
[95]Gazzaniga M.S.,王甦,朱滢,沈政等译.认知神经科学[M].上海:上海教育出版社,1998.
[96]唐纳德·A·诺曼 著,梅琼 译.设计心理学[M].北京:中信出版社,2003.
[97]McKelvie S.J.The VVIQ and beyond:vividness and its measurement[J].Journal of Mental Imagery,1995(19):197-252.
[98]宋立波.表象的心理学研究与想象力训练[M].北京:北京科学技术出版社,2006.
[99]Kosslyn S.M.Information representation in visual images[J].Cognitive Psychology,1975(7):341-370.
[100]Shepard R.M.,Atkinson R.C.Storage and retrieval processing in long-term memory[J].Psychological Review,1969(76):179-193.
[101]Shepard R.N.,Metzler J.Mental rotation of three-dimensional objects[J].Science,1971(171):701-713.
[102]Kosslyn,P.A.Scanning visual images:some structural implications[J].Perception and Psychophysics,1973(14):90-94.
[103]申继亮.心理表征若干问题研究[J].心理学动态,1988(4):23-29.
[104]索拉里 著,朱莹等 译.21世纪的心理科学与脑科学[M].北京:北京大学出版社,2002.
[105]Francis Crick 著,汪云九 齐翔林 吴新年 曾晓东 等译.惊人的假说[M].长沙:湖南科学技术出版社,1998.
[106]Julesz B.Early vision is bottom-up,exeept for focal attention[J].Cold spring Harbor symposia on Quantitative Biology,The Brain 1990(55):973-978.
[107]Treisman A.,Gormican S.Feature analysis in early vision:evidence from search asymmetries.Psychol Rev,1988(95):15-18.
[108]Treisman A.S.,Gormican S.Selective attention and stimulus integration[M].In:S.Dornic(ed.),Attention and Performance Ⅵ(pp.333-361).Hillsdale,NJ:Lawrence Erlbaum,1977.
[109]周详,沈德立.高效率学习的选择性注意研究[J].心理科学,2006,29(5):1159-1163.
[110]Eysenck M.W.A handbook of cognitive psychology[M].London:Lawrence Erlbaum Associates,1984.
[111]Kinchla R A.,Wolfe J M.The order of visual processing:top-down,bottom-up,or middle out[J].Perception & Psychophysics,1979(25):225-231.
[112]Navon D.Do attention and decision follow perception:comment on Miller[J].Journal of Experimental Psychology,Human Perception and Performance 1981(7):1175-1182.
[113]Egeth H.,Atkinson J.,Gilmore G.,Marcus N.Factors affecting processing mode in visual search]J].Perception & Psychophysics,1973(13):394-402.
[114]Treisman A.,Gelade G.A feature integration theory of attention[J].Cognitive Psychology,1980(12):97-136.
[115]Treisman A.Feature binding,atention and object perception[M].Philosophical Treansanctions of the Royal Society,Series B,1998,353:1295-1306.
[116]Friedman Hill.S.,Robertson L.C.,Treisman A.Parietal contributions to visual feature binding:evidence from a patient with bilateral lesions[J].Science,1995,269(5225):853-855.
[117]Humphreys G.,et al.Fractionating the binding process:neuropsychological evidence distinguishing binding of form from binding of surface features.Vision Research,2000,40(12):1569-1596.
[118]陈彩琦,刘志华,金志成.特征捆绑机制的理论模型[J].心理科学进展,2003,11(6):616-620.
[120]鲁道夫.阿思海姆 著,滕守尧,朱疆源 译.艺术与视知觉[M].成都:四川出版集团,四川人民出版社,2005.
[121]Rosch E.H.Cognitive representations of semantic categories[J].Journal of Experimental Psychology:Gerneral,1975(104):192-233.
[122]陈瑛,李芃,孙霖.平面构成[M].武汉:武汉大学出版社,2003.
[123]安宁.色彩原理与色彩构成[M].杭州:中国美术学院出版社,1999.
[124]吴静芳.立体构成[M].北京:中国纺织大学出版社,2000.
[125]罗仕鉴,朱上上,孙守迁,潘云鹤.基于集成化知识的产品概念设计技术研究[J].计算机辅助设计与图形学学报,2004,16(3):261-266.
[126]Lai H.H.,Lin Y.C.,Yeh C.H.Form design of product image using grey relational analysis and neural network models[J].Computers & Operations Research,2005(32):2689-2711.
[127]Chuang M.C.,Chang C.C.,Hsu S.H.Perceptual factors underlying user preferences toward product form of mobile phones[J].International Journal of Industrial Ergonomics,2001(27):247-258.
[128]Mayzner J.Visual information processing of alphabetic inputs[J].Psychonomic Monograph Supplements,1972(4):239-243.
[129]赵萍,傅云飞,郑刘根,等.基于分类回归树分析的遥感影像土地利用覆被分类研究[J].遥感学报,2005,9(6):708-716.
[130]Breiman L.,Friedman J.H.,Olshen R.A.,et al.Classification and regression trees[M]. Calif:Wadsworth,Inc,1984.
[131]张志华,习丽,郭文静.论工业设计中的统一性[J].包装工程,2005,26(4):131-133.
[132]Rosch E H.Natural categories[J].Cognitive Psychology,1973(4):328-350.
[133]Amos Tversky.Features of similarity[J].Psychological review,1977,84(4):327-353.
[134]Restle F.Psychology of judgment and choice[M].New York:Wiley,1961.
[135]Gregson R.A.M.Psychometrics of similarity[M].New York:Academic Press.
[136]Eisler H.,Ekman G A.A mechanism of subjective similarity[J].Acta Psychologica,1959(16):1-10.
[137]Bush R.R.,Mosteller F.A model for stimulus generalization and discrimination[J].Psychological Review,1951(58):413-423.
[138]袁方,王汉生.社会研究方法教程[M].北京:北京大学出版社,2005.
[139]CHUANG M.C.,Ma Y.C.Expressing the expected product images in product design of micro-electronic products[J].International Journal of Industrial Ergonomics,2001,27(4):233-245.
[140]张军,赵江洪,孙宗禹.网络协同数控机床工业设计系统中的知识获取与应用研究[J].机械工程学报,2004,40(6):149-154.
[141]Schutte S.,Eklund J.Design of rocker switches for work-vehicles-an application of Kansei Engineering[J].Applied Ergonomics,2005,36(5):557-567.
[142]HSIAO S.W.Concurrent design method for developing a new product[J].International Journal of Industrial Ergonomics,2002,29(1):41-55.
[143]TANG Y.C.,XU Y.Application of fuzzy Naive Bayes and a real-valued genetic algorithm in identification of fuzzy model[J].Information sciences,2005,169(3) 205-226.
[144]Nakada K.Kansei engineering research on the design of construction machinery[J].International Journal of Production Economics,1997,19(2):129-146.
[145]罗仕鉴,朱上上.用户和设计师的产品造型感知意象[J].机械工程学报,2005,41(10):28-34.
[146]Alcanara E,Artacho M.A.,Gonzalez J.C.,Garcia A.C.Application of product semantics to footwear design.Part Ⅰ-Identification of footwear semantic space applying differential semantics[J].International Journal of Industrial Ergonomics,2005,35(8):713-725.
[147]谭征宇,赵江洪,孙守迁.基于意象尺度的数控机床造型风格意象认知研究[J].中国机械工程,2006,17(5):519-523.
[148]Trevor H.,Robert T.,Jerome F.统计学习基础——数据挖掘、推理与预测[M].北京:电子工业出版社,2005.
[149]朱祖祥,葛列众,张智君.工程心理学[M].北京:人民教育出版社,2000.
[150]罗仕鉴,朱上上,孙守迁,唐明晰,潘云鹤.产品造型设计中的用户知识与设计知识研究[J].中国机械工程,2004,15(8):709-712.
[151]Hsiao S.W.,Liu M.C.A morphing method for shape generation and image prediction in product design[J].Design Studies,2002,23,533-556.
[152]Hsiao S.W.,Chen C.H.A semantic and shape grammar based approach for product design[J].Design Studies,1997(18):275-296.
[153]Lai H.H.,Chang Y.M.,Chang H.C.A robust design approach for enhancing the feeling quality of a product:a car profile case study[J].International Journal of Industrial Ergonomics,2005(35):445-460.
[154]Hsu S.H.,Chuang M.C.,Chang C.C.A semantic differential study of designers' and users' product form perception[J].International Journal of Industrial Ergonomics,2000(25):375-391.
[155]黄静,王文超.品牌管理[M].武汉:武汉大学出版社,2005,66-68.
[156]Fournier S.A consumer-brand relationship framework for strategy brand management[M].Florida:university of florida press,1994.
[157]吴垠.关子中国消费者分群范式(China-Vals)及其应用研究[J].中国经济评论,2005,5(4):13-28.