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中国旅游上市公司财务危机预警研究
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摘要
经济全球化给中国企业带来前所未有的发展机遇,也带来了前所未有的挑战。中国旅游上市公司作为第三产业的重要组成部分,随着中国经济腾飞和第三产业的振兴,目前也处在一个高速发展的阶段。然而大部分旅游类上市公司高速发展的光环并不能掩盖部分公司因财务危机而导致的举步维艰,因此,中国旅游上市公司财务危机预警是一个非常值得研究的课题。企业兴衰转变是一个由量变到质变的过程,如果我们在财务危机潜伏期就能采用一定技术手段识别企业财务危机信号,并做出企业财务危机预警、制定相应的财务危机纠正措施,把问题解决在初始阶段,使企业走上健康的发展道路,就能使企业避免巨大经济损失。
     目前我国财务危机预警研究与实践基本上都是以全部上市公司为样本、使用共性的预警模型,几乎没有考虑到行业的差别和企业的差别。实际上不同行业可能会产生不同企业特征,不同企业特征可能会产生不同的风险特征,因此企业财务危机预警模型在设计之初就要考虑具有行业烙印的企业的特征,只有这样,预警模型才能更具有针对性,才能更具有实用性和有效性。其次,多数学者是以一个年份的历史财务数据进行预警研究,较少的考虑数据的时效性和趋势。本文在全面分析财务危机预警理论的基础上研究了中国旅游业发展的概况、行业发展特征,基于投资者视角提出适合中国旅游业的财务风险预警指标体系。然后采用灰色系统方法中GM(1,1)对中国旅游上市公司财务数据进行预测,得到财务指标预测值。最后运用AHP-模糊综合评价法进行综合评价,进而做出预警判断。
Economic globalization has brought not only unprecedented development opportunities for China's enterprises, but also unprecedented challenges. As an important part of the third industry, China's listed tourism companies are in a high speed development stage along with the rapid growth of China's economy and the revitalization of the third industry. However, the aura of most of listed tourism companies which have got high-speed development, can't cover up other companies′difficulty caused financial distress, so it is worthy of researching on China's early warning of financial distress for China's listed Tourism Company. The process of worsening or degenerating of corporate health is a transition from quantitative change to qualitative change, if we can identify enterprise financial distress signal by a certain technology method when the company are in financial distress incubation period, make early warning of enterprise financial distress, and carry out corresponding financial distress corrective measures to solve the problems in the initial stage, get the enterprise on the road of the healthy development. It would avoid huge economic losses for the enterprise.
     At present, research and practice of our country's early warning of enterprise financial distress basically regard all listed companies as a sample, using common early warning model, with no account taken of the difference of specific industries. Different industry may have a different enterprise characteristics, then,different enterprise characteristics may have different risk features, so the early warning model of enterprise financial distress is designed during the earliest periods,considering the characteristics of the enterprise brand industry, only in this way, can the early warning mode be more practical and effective. In addition, most scholars use a year's history financial data for the study of early warning, with no account taken of the timeliness and trend of the data. Based on the comprehensive analysis of the theory of early warning of enterprise financial distress, the paper research the survey of the development of the China's tourism industry and the industry development present situation, proposing the index system of early warning of enterprise financial distress for tourism based on investor perspective. GM (1, 1) of the grey system theory is used to forecast financial data of China's listed tourism companies. AHP-fuzzy comprehensive evaluation method is used for comprehensive evaluation, to make a Judgment on early warning.
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