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基于ASP的汽车产业链协作模式、技术、平台研究
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摘要
作为新时代背景下产生的一种应对市场激烈竞争的新型组织模式,产业链近几年受到学术界、企业界以及政府的密切关注。汽车产业链是由整车制造商、供应商、经销商、服务商等组成的一个庞大网络,产业链上的上、下游合作企业如何实现实时的信息共享与交换,快速有效地进行网络化的业务协作,已成为确保产业链的稳定与发展的关键点。
     一个完整的产业链管理系统能够改进企业间的协作机制和供求关系,提供更多、更直接的市场信息,开拓更广阔的销售渠道,从而达到全面提高企业综合效益的目的。利用信息技术和网络技术,建设产业链协作平台,是实现产业链协作的最有力手段,而基于ASP的公共服务平台具备资源优势、效率优势和成本优势,被公认为是解决中小企业信息化的重要手段。ASP平台的应用,使中小企业能够获得像大型企业一样的竞争优势,与之站在同一条起跑线上。
     本文以我国支柱产业之一的汽车工业为研究对象,在完成“面向装备和汽车产业链的企业网络化协作ASP平台开发及应用”、“面向中小制造企业的信息化应用服务提供模式及总体技术研究”等多项国家863课题的基础上,研究汽车产业链的协作模式;开展了基于ASP的“一对多”服务和“多对多”业务协作技术、基于ASP平台的智能决策技术、基于ASP平台的跨企业应用集成技术等关键技术攻关;开发了基于ASP平台的协同销售管理系统。具体包含以下内容:
     (1) 汽车产业链协作模式研究
     汽车行业是大规模协同的行业,本文在分析国内外几家典型整车制造商及其产业链的基础上,分析汽车产业链的发展趋势、协作需求和内容,研究汽车产业链协作模式,提出汽车产业链协作的两种实现方式,即面向单个企业为中心偏买方/卖方的协作平台和面向多龙头企业的产业链协作平台,总结出汽车产业链协作的实现方式和相关模型。
     (2) 基于ASP的“一对多”服务和“多对多”协作技术研究
     “一对多”的服务和“多对多”的业务协作技术是建设汽车产业链公共服务平台要解决的首要问题。本文在研究基于ASP的公共服务平台运行机制基础上,提出用ASP方式实现同一平台、同一系统为多个企业联盟提供服务的“一对多”服务思想。进一步分析其实现原理和支持技术。另外,通过分
As a new organizational mode to answer the more and more violent competitions, the Industry Chain was born under the background of a new era. The academic business and government are keeping a close watch on it in recent years. Automobile industry chain is constituted by Automobile Factory, limb vendors, dealers and after - sale services providers, which forms a great network. It's the assurance of the industry chain's stabilization and development that how to realize the real time information shared and exchanged between the upstream and downstream industry chain partners to achieve cooperative business fast and effectively through the network.
    A complete industry chain management system can not only improve the cooperate mechanism and function of supply and demand, but also provide more market information at first hand. These can help the enterprise to develop a better marketing channel. In a word, the enterprises' colligate benefit can improved in the round through industry chain management. An ASP-based public service platform has so many advantages on resources, efficiency and cost. It is widely accepted that the public service platform is the important way to promote the informationization of the medium and small-sized enterprises. Through ASP platform, the medium and small-sized enterprises can obtain the competition advantages which were belong to the big enterprises as usual.
    In this dissertation, the main point is focus on automobile industry which is the national pillar cornerstone industry. The automobile industry chain collaborative modes, the ASP-based 'one-to-many' service mode and the 'many-to-many' social industry collaboration, the intelligent decision techniques based on ASP platform and the integration technical scheme based on crossing multi enterprises are discussed. All of these are based on several National High-Tech Development 863 Program of China such as 'the development and application of enterprises' networked collaboration ASP platform faced equipment and automobile industry chain', 'the research on informationization applications and services mode and overall technology faced the medium and small-sized enterprises', and so on, which are Specifically described as follow:
    (1) The research on automobile industry chain collaborative modes
    Automobile enterprises need large scale collaboration. Based on the
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