当代艺术介入商业空间的发展策略研究
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摘要
在消费文化的大背景下,商业空间已经成为人们除了家和公司的第三大聚居地,在商业体系自身的竞争中,"颜值"成为其争夺消费者流量的重要武器。艺术介入商业空间已经成为一种趋势。当代艺术在中国的目标是全民艺术,商业空间理应成为艺术介入人们生活的流量入口。借鉴Chi K11艺术空间的模式,强调当代艺术的亲民性,强调人与环境空间的联系,体现出更多的人文关怀,使得商业公共空间更具温度。通过艺术介入商业空间,可以使得当代艺术神秘而又难以理解的形象,转变为公众不可或缺的精神层次提升,使之成为全民艺术。同样也促进中国商业空间的发展,艺术与商业的完美结合使得城市更加人性化,更富于审美情趣。
Under the background of consumer culture, commercial space has become the third largest residential area except for home and company. In the competition of business system itself, "appearance" has become an important weapon to compete for consumer flow. Art involvement in commercial space has become a trend. The goal of contemporary art in China is national art, and the commercial space should be the entrance to the flow of art in people's life. Drawing lessons from the pattern of Chi K11 art space, this paper emphasizes the kinship of contemporary art and the connection between man and environment space, which embodies more humanistic care and makes the commercial public space more warm. To get involved in business space through art.The mystical and incomprehensible image of contemporary art in the Chinese public has been transformed into an indispensable spiritual level of the public, thus making the art of the whole people of China. It also promotes the development of commercial space in China. The perfect combination of art and commerce makes the city more humanized and more aesthetic.
Under the background of consumer culture, commercial space has become the third largest residential area except for home and company. In the competition of business system itself, "appearance" has become an important weapon to compete for consumer flow. Art involvement in commercial space has become a trend. The goal of contemporary art in China is national art, and the commercial space should be the entrance to the flow of art in people's life. Drawing lessons from the pattern of Chi K11 art space, this paper emphasizes the kinship of contemporary art and the connection between man and environment space, which embodies more humanistic care and makes the commercial public space more warm. To get involved in business space through art.The mystical and incomprehensible image of contemporary art in the Chinese public has been transformed into an indispensable spiritual level of the public, thus making the art of the whole people of China. It also promotes the development of commercial space in China. The perfect combination of art and commerce makes the city more humanized and more aesthetic.
引文
[1]格鲁.艺术介入空间[M].广西师范大学出版社,2005.
[2]叶洪图,王新元.当代艺术介入公共空间的可能性研究[J].美术大观, 018,No.365(05):114-115.
[3]贝拉·迪克斯.被展示的文化:当代“可参观性”的生产[M].北京大学出版社,2007.
[4]魏臻.公共场所中的当代艺术——从艺术作品与人的关系论当代艺术的在场性[D].中国美术学院,2015.
[5]https://www.k11.com/corp/zh-hans/art-sc/.
[2]叶洪图,王新元.当代艺术介入公共空间的可能性研究[J].美术大观, 018,No.365(05):114-115.
[3]贝拉·迪克斯.被展示的文化:当代“可参观性”的生产[M].北京大学出版社,2007.
[4]魏臻.公共场所中的当代艺术——从艺术作品与人的关系论当代艺术的在场性[D].中国美术学院,2015.
[5]https://www.k11.com/corp/zh-hans/art-sc/.