多主体参与旅游精准扶贫行为逻辑和参与模式——基于价值共创视角
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摘要
旅游精准扶贫作为精准扶贫战略下一种重要的产业扶贫形式,已显现出良好的减贫效应。然而,旅游发展和贫困减缓双目标在扶贫实践中存在偏离现象。文章探索性融合管理学思想与社会学命题,将管理学中的价值共创理论引入旅游精准扶贫研究与实践,通过设计该镶嵌型研究,为旅游精准扶贫工作寻求新的视角和思路。研究发现利益矛盾导致各主体持消极参与意愿乃根本问题所在,主张考量整体价值而非仅论经济利益或政治、社会、环境利益。基于此,分析旅游精准扶贫多主体的行为逻辑和参与模式,构建了"积极参与-共创价值-共享价值"多主体参与旅游精准扶贫的普适性机制,并提出了以"共同创造,各取所需"为核心的多主体参与原则。以期有效提升旅游精准扶贫工作成效。
引文
[1]丁焕峰.国内旅游扶贫研究述评[J].旅游学刊,2004,19(3):32-36.
[2]李燕琴.反思旅游扶贫:本质、可能陷阱与关键问题[J].中南民族大学学报(人文社会科学版),2018,38(2):99-104.
[3]左冰.发展主义语境下社区参与旅游发展困境及出路[J].思想战线,2011,37(4):122-126.
[4] BENNETT O,ASHLEY C,ROE D. Sustainable Tourism and Poverty Elimination Study:A Report to the Department for International Development[R]. New York:Deloitte&Touche,1999:2-3.
[5]赵磊,张晨.旅游业与贫困减缓:基于国外经济学文献的述评[J].旅游科学,2018,32(4):32-46.
[6]李如友,郭鲁芳.旅游减贫效应之辩——一个文献综述[J].旅游学刊,2017,32(6):28-37.
[7] MABOGUNJE A. The development process:a spatial perspective[M]. London:Routledge,2015.
[8] CHEONG S M. Power and tourism——A foucauldian observation[J].Annals of Tourism Research,2000,27(2):371-390.
[9] DAVIS J B. Commentary:Tourism research and social theory——expanding the focus[J].Tourism Geographies,2001,3(2):125-134.
[10]邢慧斌.国内旅游扶贫绩效评估理论及方法研究述评[J].经济问题探索,2017(07):52-58.
[11]张晓,李春晓,杨德进.民族地区旅游扶贫多主体参与模式探析——以四川省马边彝族自治县为例[J].地域研究与开发,2018,37(2):99-103.
[12]顾荣,陈凯,陈建成.基于价值网络理论的扶贫旅游参与机制研究——以河北省39个国家级贫困县为例[J].资源开发与市场,2018,34(11):115-120.
[13] SCHILCHER,DANIELA. Growth Versus Equity:The Continuum of Pro-Poor Tourism and Neoliberal Governance[J].Current Issues in Tourism,2007,10(2):166-193.
[14] ZHAO W,RITCHIE J R B. Tourism and Poverty Alleviation:An Integrative Research Framework[J].Current Issues in Tourism,2007,10(2):119-143.
[15] MITCHELL J,ASHLEY C. Tourism and Poverty Reduction:Pathways to Prosperity[M]. London:Routledge,2009:33-43.
[16] BLAKE A. Tourism and income distribution in East Africa[J]. International Journal of Tourism Research,2010,10(6):511-524.
[17]孙鑫,汪侠,刘丹丽.国内外旅游扶贫研究主题对比——基于社会网络分析的视角[J].资源开发与市场,2017,33(11):1396-1402.
[18]李会琴,侯林春,杨树旺.国外旅游扶贫研究进展[J].人文地理,2015(1):26-32.
[19]万剑敏.基于利益相关者理论的县域经济旅游扶贫研究——以鄱阳县为例[J].农林经济管理学报,2012,11(4):111-116.
[20]李佳.生态旅游扶贫利益相关者协同模式研究——以通山县D乡为例[D].武汉:华中师范大学,2018.
[21]徐莉,马阳,孙艳.旅游扶贫背景下民族社区治理的多元权力结构探究[J].西南民族大学学报(人文社科版),2018,39(10):202-206.
[22]向德平,刘风.价值理性与工具理性的统一:社会扶贫主体参与贫困治理的策略[J].江苏社会科学,2018(2):41-47.
[23]孟奕爽,邓森文,徐佳.基于企业社会责任视角的民族地区旅游扶贫研究——以湖南怀化花瑶聚集区为例[J].资源开发与市场,2019(1):138-142.
[24]鄢慧丽,余军,熊浩.少数民族村寨旅游扶贫利益相关者网络关系研究[J].软科学,2019,(33)3:80-85.
[25]庄天慧,陈光燕,蓝红星.精准扶贫主体行为逻辑与作用机制研究[J].广西民族研究,2015(6):138-146.
[26] PRAHALAD C K,RAMASWAMY V. Co-Opting customer competence[J].Harvard Business Review,2000,78(1):79-90. 32(5):26-35.
[27] VARGO S L,LUSCH R F. Evolving to a New Dominant Logic for Marketing[J].Journal of Marketing,2004,68(1):1-17.
[28] JOHANN FüLLER,HANS MüHLBACHER,KURT MATZLER,ET AL. Consumer Empowerment Through Internet-Based Co-creation[J].Journal of Management Information Systems,2009,26(3):71-102.
[29]万文海,王新新.共创价值的两种范式及消费领域共创价值研究前沿述评[J].经济管理,2013,(35)1:186-199.
[30] SVENSSON G,GRONROOS C. Service Logic Revisited:Who Creates Value,And who Co-Creates[J].European Business Review,2008,20(4):298-314.
[31] YI Y,GONG T. Customer value co-creation behavior:Scale development and validation[J]. Journal of Business Research,2013,66(9):1279-1284.
[32] HEINONEN K,STRANDVIK T,VOIMA P. Customer dominant value formation in service[J]. European Business Review,2013,25(2):104-123.
[33] HEINONEN K,STRANDVIK T,MICKELSSON K,ET AL. A Customer-Dominant Logic of Service[J].Journal of Service Management,2013,21(4):531-548.
[34]武文珍.顾客参与共创价值[M].沈阳:东北大学出版社,2016.1-4.
[35] PREBENSEN N K,XIE J. Efficacy of co-creation and mastering on perceived value and satisfaction in tourists'consumption[J].Tourism Management,2017,60:166-176.
[36] KAUSHIK A K,AGRAWAL A K,RAHMAN Z. Co-creation of Social Value through Integration of Stakeholders[C]./XVIII International Conference of the Society of Operations Management. 2015.
[37] KAZADI K,LIEVENS A,MAHR D. Stakeholder co-creation during the innovation process:Identifying capabilities for knowledge creation among multiple stakeholders[J].Journal of Business Research,2015,69(2).
[38]杨学成,涂科.出行共享中的用户价值共创机理——基于优步的案例研究[J].管理世界,2017(8):154-169.
[39] FILE K. M.,JUDD B.,B.Prince R. A. Interactive marketing:The influence of participation on positive word-of-mouth and referrals[J].Journal of Service Marketing,1992,6(4):5-14.
[40] JACOBSON B F. Conscious Customer Interation:a Phenomenological Exploration of the Emergence of Sales as Experienced the Employee Agent of a Firm and His Loyal Customers[D].The George Washing University,2006.
[41]庄天慧,陈光燕,蓝红星.精准扶贫主体行为逻辑与作用机制研究[J].广西民族研究,2015,126(6):138-146.
[42]吴乐.深度贫困地区脱贫机制构建与路径选择[J].中国软科学,2018,331(07):63-70.
[43]邢成举.政策张力、公平观念与扶贫工作的合理性[J].西北农林科技大学学报(社会科学版),2018,18(2):10-16.
[44]李琳,郭占锋.精准扶贫中农村社区治理能力提升研究[J].西北农林科技大学学报(社会科学版),2018,18(3):98-106.
[45]左冰,保继刚.制度增权:社区参与旅游发展之土地权利变革[J].旅游学刊,2012,27(2):23-31.
[46]孙九霞,保继刚.从缺失到凸显:社区参与旅游发展研究脉络[J].旅游学刊,2006,21(7):63-68.
[2]李燕琴.反思旅游扶贫:本质、可能陷阱与关键问题[J].中南民族大学学报(人文社会科学版),2018,38(2):99-104.
[3]左冰.发展主义语境下社区参与旅游发展困境及出路[J].思想战线,2011,37(4):122-126.
[4] BENNETT O,ASHLEY C,ROE D. Sustainable Tourism and Poverty Elimination Study:A Report to the Department for International Development[R]. New York:Deloitte&Touche,1999:2-3.
[5]赵磊,张晨.旅游业与贫困减缓:基于国外经济学文献的述评[J].旅游科学,2018,32(4):32-46.
[6]李如友,郭鲁芳.旅游减贫效应之辩——一个文献综述[J].旅游学刊,2017,32(6):28-37.
[7] MABOGUNJE A. The development process:a spatial perspective[M]. London:Routledge,2015.
[8] CHEONG S M. Power and tourism——A foucauldian observation[J].Annals of Tourism Research,2000,27(2):371-390.
[9] DAVIS J B. Commentary:Tourism research and social theory——expanding the focus[J].Tourism Geographies,2001,3(2):125-134.
[10]邢慧斌.国内旅游扶贫绩效评估理论及方法研究述评[J].经济问题探索,2017(07):52-58.
[11]张晓,李春晓,杨德进.民族地区旅游扶贫多主体参与模式探析——以四川省马边彝族自治县为例[J].地域研究与开发,2018,37(2):99-103.
[12]顾荣,陈凯,陈建成.基于价值网络理论的扶贫旅游参与机制研究——以河北省39个国家级贫困县为例[J].资源开发与市场,2018,34(11):115-120.
[13] SCHILCHER,DANIELA. Growth Versus Equity:The Continuum of Pro-Poor Tourism and Neoliberal Governance[J].Current Issues in Tourism,2007,10(2):166-193.
[14] ZHAO W,RITCHIE J R B. Tourism and Poverty Alleviation:An Integrative Research Framework[J].Current Issues in Tourism,2007,10(2):119-143.
[15] MITCHELL J,ASHLEY C. Tourism and Poverty Reduction:Pathways to Prosperity[M]. London:Routledge,2009:33-43.
[16] BLAKE A. Tourism and income distribution in East Africa[J]. International Journal of Tourism Research,2010,10(6):511-524.
[17]孙鑫,汪侠,刘丹丽.国内外旅游扶贫研究主题对比——基于社会网络分析的视角[J].资源开发与市场,2017,33(11):1396-1402.
[18]李会琴,侯林春,杨树旺.国外旅游扶贫研究进展[J].人文地理,2015(1):26-32.
[19]万剑敏.基于利益相关者理论的县域经济旅游扶贫研究——以鄱阳县为例[J].农林经济管理学报,2012,11(4):111-116.
[20]李佳.生态旅游扶贫利益相关者协同模式研究——以通山县D乡为例[D].武汉:华中师范大学,2018.
[21]徐莉,马阳,孙艳.旅游扶贫背景下民族社区治理的多元权力结构探究[J].西南民族大学学报(人文社科版),2018,39(10):202-206.
[22]向德平,刘风.价值理性与工具理性的统一:社会扶贫主体参与贫困治理的策略[J].江苏社会科学,2018(2):41-47.
[23]孟奕爽,邓森文,徐佳.基于企业社会责任视角的民族地区旅游扶贫研究——以湖南怀化花瑶聚集区为例[J].资源开发与市场,2019(1):138-142.
[24]鄢慧丽,余军,熊浩.少数民族村寨旅游扶贫利益相关者网络关系研究[J].软科学,2019,(33)3:80-85.
[25]庄天慧,陈光燕,蓝红星.精准扶贫主体行为逻辑与作用机制研究[J].广西民族研究,2015(6):138-146.
[26] PRAHALAD C K,RAMASWAMY V. Co-Opting customer competence[J].Harvard Business Review,2000,78(1):79-90. 32(5):26-35.
[27] VARGO S L,LUSCH R F. Evolving to a New Dominant Logic for Marketing[J].Journal of Marketing,2004,68(1):1-17.
[28] JOHANN FüLLER,HANS MüHLBACHER,KURT MATZLER,ET AL. Consumer Empowerment Through Internet-Based Co-creation[J].Journal of Management Information Systems,2009,26(3):71-102.
[29]万文海,王新新.共创价值的两种范式及消费领域共创价值研究前沿述评[J].经济管理,2013,(35)1:186-199.
[30] SVENSSON G,GRONROOS C. Service Logic Revisited:Who Creates Value,And who Co-Creates[J].European Business Review,2008,20(4):298-314.
[31] YI Y,GONG T. Customer value co-creation behavior:Scale development and validation[J]. Journal of Business Research,2013,66(9):1279-1284.
[32] HEINONEN K,STRANDVIK T,VOIMA P. Customer dominant value formation in service[J]. European Business Review,2013,25(2):104-123.
[33] HEINONEN K,STRANDVIK T,MICKELSSON K,ET AL. A Customer-Dominant Logic of Service[J].Journal of Service Management,2013,21(4):531-548.
[34]武文珍.顾客参与共创价值[M].沈阳:东北大学出版社,2016.1-4.
[35] PREBENSEN N K,XIE J. Efficacy of co-creation and mastering on perceived value and satisfaction in tourists'consumption[J].Tourism Management,2017,60:166-176.
[36] KAUSHIK A K,AGRAWAL A K,RAHMAN Z. Co-creation of Social Value through Integration of Stakeholders[C]./XVIII International Conference of the Society of Operations Management. 2015.
[37] KAZADI K,LIEVENS A,MAHR D. Stakeholder co-creation during the innovation process:Identifying capabilities for knowledge creation among multiple stakeholders[J].Journal of Business Research,2015,69(2).
[38]杨学成,涂科.出行共享中的用户价值共创机理——基于优步的案例研究[J].管理世界,2017(8):154-169.
[39] FILE K. M.,JUDD B.,B.Prince R. A. Interactive marketing:The influence of participation on positive word-of-mouth and referrals[J].Journal of Service Marketing,1992,6(4):5-14.
[40] JACOBSON B F. Conscious Customer Interation:a Phenomenological Exploration of the Emergence of Sales as Experienced the Employee Agent of a Firm and His Loyal Customers[D].The George Washing University,2006.
[41]庄天慧,陈光燕,蓝红星.精准扶贫主体行为逻辑与作用机制研究[J].广西民族研究,2015,126(6):138-146.
[42]吴乐.深度贫困地区脱贫机制构建与路径选择[J].中国软科学,2018,331(07):63-70.
[43]邢成举.政策张力、公平观念与扶贫工作的合理性[J].西北农林科技大学学报(社会科学版),2018,18(2):10-16.
[44]李琳,郭占锋.精准扶贫中农村社区治理能力提升研究[J].西北农林科技大学学报(社会科学版),2018,18(3):98-106.
[45]左冰,保继刚.制度增权:社区参与旅游发展之土地权利变革[J].旅游学刊,2012,27(2):23-31.
[46]孙九霞,保继刚.从缺失到凸显:社区参与旅游发展研究脉络[J].旅游学刊,2006,21(7):63-68.