基于意象转化的重卡产品造型设计研究

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英文篇名：Design of Heavy Truck Based on Image Transformation 作者：陈明明 ; 李向洲 ; 姚君 英文作者：CHEN Ming-ming;LI Xiang-zhou;YAO Jun;China University of Mining and Technology;The Industrial and Intelligent Equipment Innovation Design Engineering Technology Research Center of Xuzhou;Xuzhou University of Technology; 关键词：意象转化 ; 重型卡车 ; 造型设计 英文关键词：image transformation;;heavy truck;;modeling design 中文刊名：BZGC 英文刊名：Packaging Engineering 机构：中国矿业大学;徐州市工业与智能装备创新设计工程技术研究中心;徐州工程学院; 出版日期：2019-01-20 出版单位：包装工程 年：2019 期：v.40;No.392 基金：中国矿业大学双一流建设文化传承专项(2018WHCC09) 语种：中文; 页：BZGC201902039 页数：5 CN：02 ISSN：50-1094/TB 分类号：215-219

摘要

目的探究意象转化在设计中的方法与流程,研究意象转化在重卡造型中的运用。方法以徐工重卡造型设计为例,对重型卡车造型要素进行对比分析与提炼,确定其意象主题和具象载体,并运用意象转化流程将其转化为意象元素,融合于设计之中。结论通过意象转化分析,建立了重卡产品的设计流程,并在其造型设计中加以运用,最终强化产品意象的表达,增强产品与用户的交流,降低产品开发的不确定性。
        The work aims to explore the method and process of image transformation in design, and study the application of image transformation in heavy truck modeling. Taking XCMG heavy truck modeling design as an example, the modeling elements of heavy truck were compared and refined to determine its image theme and concrete carrier, and the image transformation process was used to transform it into image elements, which were integrated into the design. Through the analysis on image transformation, the design process of heavy truck products is established and applied in its modeling design, which ultimately strengthens the expression of product image, enhances the communication between products and users, and reduces the uncertainty of product development.

引文

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