考虑零售商服务水平和公平关切的闭环供应链决策研究
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摘要
本文针对由单个制造商和单个零售商组成的闭环供应链系统,基于政府"以旧换再"补贴政策,构建了零售商公平中性下是否考虑服务水平提升、零售商公平关切下是否考虑服务水平提升的四个决策模型,探讨了零售商服务水平和公平关切行为对闭环供应链决策问题的影响。研究表明:(1)零售商在再造品销售过程中提升服务水平不仅可以有效提高再造品的市场占比还能增加产品的总销售量。(2)随着零售商对再造品服务水平的提升,制造商利润一直呈现增长的趋势,而零售商利润和整个闭环供应链系统的总利润均呈现先增后减的趋势。(3)零售商对闭环供应链各主体利润分配的公平关切行为虽然不会影响再造品和新产品的销售价格、销售量,但是会使得新产品和再造品的批发价格降低。(4)零售商的公平关切行为不会影响闭环供应链的总利润,但影响了制造商与零售商在闭环供应链中的利润分配。
This paper,aiming at a closed-loop supply chain( CLSC) consisting of one single manufacturer and one single retailer and based on the government replacement-subsidy policy,constructs CLSC models with and without the service improving and the fairness concern. Then the impact of retailer's fairness concern and service quality on the optimal decision and profits of the four CLSC models are discussed. The research shows that:( 1) The service improving of the remanufactured goods will improve the market share of the remanufactured product,but also increase the total sales volume of the products;( 2) As the service quality grows,the profit of manufacturers will also rise,and the retailers' profits and total profits of the whole closed-loop supply chain system will increase at first and then decrease;( 3) The fairness concern of the retailers won't influence the customers' market,but will lower the wholesale prices of new and remanufactured products;( 4) The retailer's fairness concern behavior will not affect the total profit of the closed-loop supply chain,but will affect the profit distribution in the closed-loop supply chain.
This paper,aiming at a closed-loop supply chain( CLSC) consisting of one single manufacturer and one single retailer and based on the government replacement-subsidy policy,constructs CLSC models with and without the service improving and the fairness concern. Then the impact of retailer's fairness concern and service quality on the optimal decision and profits of the four CLSC models are discussed. The research shows that:( 1) The service improving of the remanufactured goods will improve the market share of the remanufactured product,but also increase the total sales volume of the products;( 2) As the service quality grows,the profit of manufacturers will also rise,and the retailers' profits and total profits of the whole closed-loop supply chain system will increase at first and then decrease;( 3) The fairness concern of the retailers won't influence the customers' market,but will lower the wholesale prices of new and remanufactured products;( 4) The retailer's fairness concern behavior will not affect the total profit of the closed-loop supply chain,but will affect the profit distribution in the closed-loop supply chain.
引文
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[14]Wang L.,Song H.,Wang Y.Pricing and Service Decisions of Complementary Products in a Dual-channel Supply Chain[J].Computer and Industrial Engineering,2017,205(5):223-233
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[16]Dan B.,Zhang S.,Zhou M.Strategies for Warranty Service in a Dual-Channel Supply Chain with Value-Added Service Competition[J].International Journal of Production Research,2017,5(3):1-23
[17]Zhou Y.W.,Guo J.,Zhou W.Pricing/Service Strategies for a Dual-channel Supply Chain with Free Riding and Service-Cost Sharing[J].International Journal of Production Economics,2018,196(5):198-210
[18]Fehr E.,Schmidt K.M.A Theory of Fairness,Competition,and Cooperation[J].Quarterly Journal of Economics,1999,114(3):817-868
[19]Cui T.,Raju J.S.,Zhang Z.J.Fairness and Channel Coordination[J].Management Science,2007,53(8):1303-1314
[20]Ho T.H.,Zhang J.Designing Pricing Contracts for Bounded Rational Customers:Does the Framing of the Fixed Fee Matter?[J].Management Science,2008,54(4):686-700
[21]王玉燕,李璟.公平关切下基于网络平台销售,回收的E-闭环供应链的主导模式研究[J].中国管理科学,2018,26(1):139-151
[22]Ho T.H.,Su X.,Wu Y.Distributional and Peer-Induced Fairness in Supply Chain Contract Design[J].Production and Operations Management,2014,23(2):161-175
[23]马雪松,陈荣秋.基于公平关切和服务合作价值的服务供应链应急协调策略[J].控制与决策,2017,32(6):1047-1056
[24]Guo J.,Ya G.Optimal Strategies for Manufacturing/Remanufacturing System with the Consideration of Recycled Products[J].Computer Industrial Engineering,2015,89(7):226-234
[25]徐峰,盛昭瀚,陈国华.基于异质性消费群体的再制造产品的定价策略研究[J].中国管理科学,2008,16(6):130-136
[26]Maiti T.,Giri B.C.Two-way Product Recovery in a Closed-Loop Supply Chain with Variable Markup under Price and Quality Dependent Demand[J].International Journal of Production Economics,2017,183(6):259-272
[27]Du S.,Nie T.,Chu C.Newsvendor Model for a Dyadic Supply Chain with Nash Bargaining Fairness Concerns[J].International Journal of Production Research,2014,52(17):5070-5085
[28]丁雪峰,魏芳芳.公平关切下制造商主导的闭环供应链定价策略[J].工业工程,2014,17(4):78-84
[29]王文宾,达庆利.奖惩机制下具竞争制造商的废旧产品回收决策模型[J].中国管理科学,2013,21(5):50-56
[2]Ferrer G.,Swaminathan J.M.Managing New and Remanufactured Products[J].Management Science,2006,52(1):15-26
[3]Govindan K.,Soleimani H.,Kannan D.Reverse Logistics and Closed-Loop Supply Chain:A Comprehensive Review to Explore the Future[J].European Journal of Operational Research,2015,240(3):603-626
[4]Xiong Y.,Zhao Q.,Zhou Y.Manufacturer-Remanufacturing VS Supplier-Remanufacturing in a Closed-loop Supply Chain[J].International Journal of Production Economics,2016,176(4):21-28
[5]Jin M.,Nie J.,Yang F.,et al.The Impact of Third-party Remanufacturing on the Forward Supply Chain:A Blessing or a Curse?[J].International Journal of Production Research,2017,55(22):1-12
[6]Jaber M.Y.,Zanoni S.,Zavanell L.E.A Consignment Stock Coordination Scheme for the Production,Remanufacturing and Waste Disposal Problem[J].International Journal Production Resource,2014,52(1):50-65
[7]Xie L.,Ma J.Study the Complexity and Control of the Recycling-supply Chain of China’s Color TVs Market Based on the Government Subsidy[J].Communications in Nonlinear Science and Numerical Simulation,2016,38(6):102-116
[8]Bansal S.,Gangopa S.Tax/Subsidy Policies in the Presence of Environmentally Aware Consumers[J].Journal of Environmental Economics and Management,2003,45(2):333-355
[9]Hong I.,Ke J.S.Determining Advanced Recycling Fees and Subsidies in“E-Scrap”Reverse Supply Chains[J].Journal of Environmental Management,2011,92(6):1495-1502
[10]李新然,吴义彪.政府“以旧换再”补贴下的差别定价闭环供应链[J].系统工程理论与实践,2015,35(8):1983-1995
[11]韩小花,周维浪,沈莹.“以旧换再”闭环供应链策略选择及其定价协调研究[J].管理评论,2018,30(1):177-194
[12]Maiti T.,Giri B.C.A Closed Loop Supply Chain under Retail Price and Product Quality Dependent Demand[J].Journal of Manufacturing Systems,2015,37(2):624-637
[13]Wu C.Price and Service Competition between New and Remanufactured Products in a Two-echelon Supply Chain[J].International Journal of Production Economics,2012,140(1):496-507
[14]Wang L.,Song H.,Wang Y.Pricing and Service Decisions of Complementary Products in a Dual-channel Supply Chain[J].Computer and Industrial Engineering,2017,205(5):223-233
[15]杨浩雄,孙丽君,孙红霞.服务合作双渠道供应链中的价格和服务策略[J].管理评论,2017,29(5):183-191
[16]Dan B.,Zhang S.,Zhou M.Strategies for Warranty Service in a Dual-Channel Supply Chain with Value-Added Service Competition[J].International Journal of Production Research,2017,5(3):1-23
[17]Zhou Y.W.,Guo J.,Zhou W.Pricing/Service Strategies for a Dual-channel Supply Chain with Free Riding and Service-Cost Sharing[J].International Journal of Production Economics,2018,196(5):198-210
[18]Fehr E.,Schmidt K.M.A Theory of Fairness,Competition,and Cooperation[J].Quarterly Journal of Economics,1999,114(3):817-868
[19]Cui T.,Raju J.S.,Zhang Z.J.Fairness and Channel Coordination[J].Management Science,2007,53(8):1303-1314
[20]Ho T.H.,Zhang J.Designing Pricing Contracts for Bounded Rational Customers:Does the Framing of the Fixed Fee Matter?[J].Management Science,2008,54(4):686-700
[21]王玉燕,李璟.公平关切下基于网络平台销售,回收的E-闭环供应链的主导模式研究[J].中国管理科学,2018,26(1):139-151
[22]Ho T.H.,Su X.,Wu Y.Distributional and Peer-Induced Fairness in Supply Chain Contract Design[J].Production and Operations Management,2014,23(2):161-175
[23]马雪松,陈荣秋.基于公平关切和服务合作价值的服务供应链应急协调策略[J].控制与决策,2017,32(6):1047-1056
[24]Guo J.,Ya G.Optimal Strategies for Manufacturing/Remanufacturing System with the Consideration of Recycled Products[J].Computer Industrial Engineering,2015,89(7):226-234
[25]徐峰,盛昭瀚,陈国华.基于异质性消费群体的再制造产品的定价策略研究[J].中国管理科学,2008,16(6):130-136
[26]Maiti T.,Giri B.C.Two-way Product Recovery in a Closed-Loop Supply Chain with Variable Markup under Price and Quality Dependent Demand[J].International Journal of Production Economics,2017,183(6):259-272
[27]Du S.,Nie T.,Chu C.Newsvendor Model for a Dyadic Supply Chain with Nash Bargaining Fairness Concerns[J].International Journal of Production Research,2014,52(17):5070-5085
[28]丁雪峰,魏芳芳.公平关切下制造商主导的闭环供应链定价策略[J].工业工程,2014,17(4):78-84
[29]王文宾,达庆利.奖惩机制下具竞争制造商的废旧产品回收决策模型[J].中国管理科学,2013,21(5):50-56