“互联网+”时代市场营销专业教学改革与创新探究

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英文篇名：Research on Teaching Reform and Innovation of Marketing Major in the “Internet + ”Era 作者：孟雷 ; 孙悦 英文作者：MENG Lei;SUN Yue;School of Management,Bohai University; 关键词：互联网+时代 ; 市场营销专业 ; 教学改革与创新 英文关键词：Internet + era;;marketing major;;teaching reform and innovation 中文刊名：SPCY 英文刊名：Logistics Engineering and Management 机构：渤海大学管理学院; 出版日期：2019-05-15 出版单位：物流工程与管理 年：2019 期：v.41;No.299 语种：中文; 页：SPCY201905065 页数：3 CN：05 ISSN：42-1791/TS 分类号：185-187

摘要

"互联网+"时代要求市场营销人员具备消费者行为的大数据分析能力,线下与线上整合营销能力,开展新媒体营销能力,一定的创新创业能力。因此,市场营销专业建设要不断地寻求改革与创新:人才培养模式改革与创新,更新教学理念,突出专业特色及专业发展潜力的培养,加快创新创业教育改革,完善教学管理机制,加强教学质量监控。
        The Internet + era requires marketing personnel to have big data analysis ability of consumer behavior,integrated marketing ability of offline and online,new media marketing ability,and certain innovation and entrepreneurship ability. Therefore,the construction of marketing major should constantly seek reform and innovation: talent training mode reform and innovation,update the teaching concept,highlight the cultivation of professional characteristics and professional development potential,accelerate the innovation and entrepreneurship education reform,improve the teaching management mechanism,and strengthen the quality control of teaching.

引文

[1]主流新媒体平台[EB/OL]. https://www. sohu. com/a/238532031_698241.
    [2]新媒体营销方式有哪些[EB/OL]. https://www. zhihu.com/quest-ion/21391726.