顾客参与对新产品开发绩效的影响机理研究
|
摘要
随着外部环境的变化,新产品开发在落实创新驱动战略中的作用日益突显,如何依托顾客参与提升新产品开发的绩效更是亟待解决的问题。本研究根据顾客参与的不同程度,将顾客参与新产品开发分为信息来源型顾客参与、联合开发型顾客参与及独立研发型顾客参与三种,进一步深入研究上述三种顾客参与新产品开发活动,在创新能力的中介作用以及资源整合的调节作用下,对新产品开发绩效的影响机理。实证分析结果表明:第一,三种形式的顾客参与对新产品开发绩效均有显著的正向影响;第二,创新能力在顾客参与和新产品开发绩效之间具有中介作用,顾客参与新产品开发可以通过促进创新能力进而提高新产品开发绩效;第三,资源整合在突破式创新能力与新产品开发绩效之间具有负向调节作用,而在渐进式创新能力与新产品开发绩效之间的调节作用不显著。研究成果能够为企业借助顾客参与开展新产品开发工作提供具体的指导,从而提升新产品开发的效率与效果,助力创新驱动战略的落实。
This paper divided customer participation into three types: customer participation as an information source, customer participation as co-developers, and customer participation as innovators, and studied their impacts on new product development performance with the mediating effect of innovation ability and the moderating effect of the resource patchwork. Empirical analysis results showed that: Firstly, customer participation as an information source、customer participation as co-developers and customer participation as innovators have significant positive effects on new product performance. Secondly, the innovation ability of enterprises has an intermediary role between customer participation in new product development and new product performance, which means that customer participation in new product development can improve the performance of new products by promoting the innovation ability. Thirdly, the resource integration has a moderating effect on the breakthrough innovation ability and the performance of the new product, while the adjustment effect between the incremental innovation capability and the performance of new product is not significant. For enterprises, this research will help them effectively manage customer participation to achieve better new product development performance.
This paper divided customer participation into three types: customer participation as an information source, customer participation as co-developers, and customer participation as innovators, and studied their impacts on new product development performance with the mediating effect of innovation ability and the moderating effect of the resource patchwork. Empirical analysis results showed that: Firstly, customer participation as an information source、customer participation as co-developers and customer participation as innovators have significant positive effects on new product performance. Secondly, the innovation ability of enterprises has an intermediary role between customer participation in new product development and new product performance, which means that customer participation in new product development can improve the performance of new products by promoting the innovation ability. Thirdly, the resource integration has a moderating effect on the breakthrough innovation ability and the performance of the new product, while the adjustment effect between the incremental innovation capability and the performance of new product is not significant. For enterprises, this research will help them effectively manage customer participation to achieve better new product development performance.
引文
[1]吕薇,马名杰,戴建军,等.转型期我国创新发展的现状、问题及政策建议[J].中国软科学,2018(3):10-17.
[2]李晓钟,陈涵乐,张小蒂.信息产业与制造业融合的绩效研究——基于浙江省的数据 [J].中国软科学,2017(1):22-30.
[3]夏昊翔,王众托.从系统视角对智慧城市的若干思考[J].中国软科学,2017(7):66-80.
[4]吴标兵,林承亮.智慧城市的开放式治理创新模式:欧盟和韩国的实践及启示[J].中国软科学,2016(5):55-66.
[5]宋洋.创新资源、研发投入与产品创新程度——资源的互斥效应和研发的中介效应[J].中国软科学,2017(12):154-168.
[6]吴增源,易荣华,张育玮,等.新创企业如何进行商业模式创新?——基于内外部新知识的视角[J].中国软科学,2018(3):133-140.
[7]汪涛,何昊,诸凡.新产品开发中的消费者创意——产品创新任务和消费者知识对消费者产品创意的影响[J].管理世界,2010(2):80-92+166+187.
[8]姚铮,马超群,杨智,等.制造业企业开放式创新中关键资源对新产品开发风险与市场绩效的影响机理研究[J].中国软科学,2013(6):111-118.
[9]周飞,沙振权.顾客互动和新产品开发绩效的关系研究[J].中国科技论坛,2011(11):21-26.
[10]高良谋,马文甲.开放式创新:内涵、框架与中国情境[J].管理世界,2014(6):157-169.
[11]范秀成,杜琰琰.顾客参与是一把“双刃剑”——顾客参与影响价值创造的研究述评[J].管理评论,2012(12):64-71.
[12]荆宁宁,李德峰.顾客契合研究综述[J].外国经济与管理,2015,37(7):33-45.
[13]张辉,汪涛,刘洪深.新产品开发中的顾客参与研究综述[J].中国科技论坛,2010(11):105-110.
[14]张欣,姚山季,王永贵.顾客参与新产品开发的驱动因素:关系视角的影响机制 [J].管理评论,2014(5):99-110.
[15]Füller J,Matzler K.Virtual product experience and customer participation—A chance for customer-centred really new products [J].Technovation,2007,27(6):378-387.
[16]Fang E.Customerparticipation and the trade-off between new product innovativeness and speed to market [J].Journal of Marketing A Quarterly Publication of the American Marketing Association,2008,72(4):90-104.
[17]Carbonell Pilar,Pujari Devashish.Customer involvement in new service development:An examination of antecedents and outcomes [J].Journal of Product Innovation Manage￣ment,2009,26(5):536-550.
[18]Johnson W H A,Luo C.NPD project timeliness:The project-level impact of early engineering effort and customer involvement [J].International Journal of Product Development,2008,6(2):160-176.
[19]Handfield R B,Ragatz G L,Petersen K J,et al.Involving suppliers in new product development [J].California Management Review,1999,42(1):59-82.
[20]Moon H,Johnson J L,Mariadoss B J,et al.Supplier and customer involvement in new product development stages:Implications for new product innovation outcomes [J].International Journal of Innovation & Technology Management,2018,15(1):1850004.
[21]Nambisan S.Designing virtual customer environments for new product development:Toward a theory [J].Academy of Management Review,2002,27(3):392-413.
[22]Ritter T,Walter A.Relationship-specific antecedents of customer involvement in new product development [J].International Journal of Technology Management,2003,26(5):482-501.
[23]Costa C,Rita coelho do vale.To tell or not to tell?The impact of communicating consumer participation in new product development [J].Journal of Product & Brand Management,2018,27(2):158-171.
[24]Cui A S,Wu F.Utilizing customer knowledge in innovation:antecedents and impact of customer involvement on new product performance [J].Journal of the Academy of Marketing Science,2016,44(4):516-538.
[25]Blanchard K.Rural and remote SMEs’ innovative behavior:Is it in the genes or location?An examination of entrepreneurial traits and characteristics [J].Strategic Change,2017,26(4):301-309.
[26]董保宝,葛宝山,王侃.资源整合过程、动态能力与竞争优势:机理与路径 [J].管理世界,2011(3):92-101.
[27]秦剑,徐子彬.跨国公司在华新产品开发的绩效提升机制研究[J].中国软科学,2011(3):128-139.
[28]罗勇,周庭锐,唐春勇,等.情境性调节定向对新产品沟通效果的影响研究[J].管理世界,2013(1):184-185.
[29]付丙海,谢富纪,韩雨卿.创新链资源整合、双元性创新与创新绩效:基于长三角新创企业的实证研究[J].中国软科学,2015(12):176-186.
[30]李恒毅,宋娟.新技术创新生态系统资源整合及其演化关系的案例研究[J].中国软科学,2014(6):129-141.
[31]温忠麟,张雷,侯杰泰.有中介的调节变量和有调节的中介变量[J].心理学报,2006(3):448-452.
[32]罗尚忠.科技创新和商业模式创新双轮驱动智慧城市建设[J].中国科技论坛,2017(12):1.
[2]李晓钟,陈涵乐,张小蒂.信息产业与制造业融合的绩效研究——基于浙江省的数据 [J].中国软科学,2017(1):22-30.
[3]夏昊翔,王众托.从系统视角对智慧城市的若干思考[J].中国软科学,2017(7):66-80.
[4]吴标兵,林承亮.智慧城市的开放式治理创新模式:欧盟和韩国的实践及启示[J].中国软科学,2016(5):55-66.
[5]宋洋.创新资源、研发投入与产品创新程度——资源的互斥效应和研发的中介效应[J].中国软科学,2017(12):154-168.
[6]吴增源,易荣华,张育玮,等.新创企业如何进行商业模式创新?——基于内外部新知识的视角[J].中国软科学,2018(3):133-140.
[7]汪涛,何昊,诸凡.新产品开发中的消费者创意——产品创新任务和消费者知识对消费者产品创意的影响[J].管理世界,2010(2):80-92+166+187.
[8]姚铮,马超群,杨智,等.制造业企业开放式创新中关键资源对新产品开发风险与市场绩效的影响机理研究[J].中国软科学,2013(6):111-118.
[9]周飞,沙振权.顾客互动和新产品开发绩效的关系研究[J].中国科技论坛,2011(11):21-26.
[10]高良谋,马文甲.开放式创新:内涵、框架与中国情境[J].管理世界,2014(6):157-169.
[11]范秀成,杜琰琰.顾客参与是一把“双刃剑”——顾客参与影响价值创造的研究述评[J].管理评论,2012(12):64-71.
[12]荆宁宁,李德峰.顾客契合研究综述[J].外国经济与管理,2015,37(7):33-45.
[13]张辉,汪涛,刘洪深.新产品开发中的顾客参与研究综述[J].中国科技论坛,2010(11):105-110.
[14]张欣,姚山季,王永贵.顾客参与新产品开发的驱动因素:关系视角的影响机制 [J].管理评论,2014(5):99-110.
[15]Füller J,Matzler K.Virtual product experience and customer participation—A chance for customer-centred really new products [J].Technovation,2007,27(6):378-387.
[16]Fang E.Customerparticipation and the trade-off between new product innovativeness and speed to market [J].Journal of Marketing A Quarterly Publication of the American Marketing Association,2008,72(4):90-104.
[17]Carbonell Pilar,Pujari Devashish.Customer involvement in new service development:An examination of antecedents and outcomes [J].Journal of Product Innovation Manage￣ment,2009,26(5):536-550.
[18]Johnson W H A,Luo C.NPD project timeliness:The project-level impact of early engineering effort and customer involvement [J].International Journal of Product Development,2008,6(2):160-176.
[19]Handfield R B,Ragatz G L,Petersen K J,et al.Involving suppliers in new product development [J].California Management Review,1999,42(1):59-82.
[20]Moon H,Johnson J L,Mariadoss B J,et al.Supplier and customer involvement in new product development stages:Implications for new product innovation outcomes [J].International Journal of Innovation & Technology Management,2018,15(1):1850004.
[21]Nambisan S.Designing virtual customer environments for new product development:Toward a theory [J].Academy of Management Review,2002,27(3):392-413.
[22]Ritter T,Walter A.Relationship-specific antecedents of customer involvement in new product development [J].International Journal of Technology Management,2003,26(5):482-501.
[23]Costa C,Rita coelho do vale.To tell or not to tell?The impact of communicating consumer participation in new product development [J].Journal of Product & Brand Management,2018,27(2):158-171.
[24]Cui A S,Wu F.Utilizing customer knowledge in innovation:antecedents and impact of customer involvement on new product performance [J].Journal of the Academy of Marketing Science,2016,44(4):516-538.
[25]Blanchard K.Rural and remote SMEs’ innovative behavior:Is it in the genes or location?An examination of entrepreneurial traits and characteristics [J].Strategic Change,2017,26(4):301-309.
[26]董保宝,葛宝山,王侃.资源整合过程、动态能力与竞争优势:机理与路径 [J].管理世界,2011(3):92-101.
[27]秦剑,徐子彬.跨国公司在华新产品开发的绩效提升机制研究[J].中国软科学,2011(3):128-139.
[28]罗勇,周庭锐,唐春勇,等.情境性调节定向对新产品沟通效果的影响研究[J].管理世界,2013(1):184-185.
[29]付丙海,谢富纪,韩雨卿.创新链资源整合、双元性创新与创新绩效:基于长三角新创企业的实证研究[J].中国软科学,2015(12):176-186.
[30]李恒毅,宋娟.新技术创新生态系统资源整合及其演化关系的案例研究[J].中国软科学,2014(6):129-141.
[31]温忠麟,张雷,侯杰泰.有中介的调节变量和有调节的中介变量[J].心理学报,2006(3):448-452.
[32]罗尚忠.科技创新和商业模式创新双轮驱动智慧城市建设[J].中国科技论坛,2017(12):1.
© 2004-2018 中国地质图书馆版权所有 京ICP备05064691号 京公网安备11010802017129号 地址：北京市海淀区学院路29号 邮编：100083 电话：办公室：(+86 10)66554848；文献借阅、咨询服务、科技查新：66554700 |