创新创业+市场营销专业教育的研究

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英文篇名：Research on Innovation and Entrepreneurship Plus Marketing Professional Education 作者：张梅 ; 韩静 英文作者：ZHANG Mei;HAN Jing;Jingdezhen Ceramic University; 关键词：创新创业教育 ; 市场营销专业教育 ; 研究 英文关键词：Innovation and Entrepreneurship Education;;Marketing Education;;Research 中文刊名：CXYL 英文刊名：The Theory and Practice of Innovation and Entrepreneurship 机构：景德镇陶瓷大学; 出版日期：2019-04-10 出版单位：创新创业理论研究与实践 年：2019 期：v.2;No.31 基金：2017年江西省高等学校教学改革研究课题“创新创业教育与市场营销专业教育融合的研究与实践” 语种：中文; 页：CXYL201907045 页数：3 CN：07 ISSN：23-1604/G4 分类号：103-105

摘要

自"大众创业、万众创新"被提出以来,创新创业理念日益深入社会各界。各高校为了适应社会对创新性人才的需求,积极融入创新创业教育于专业教育之中。而市场营销专业在人才培养方式、培养目标和市场人才需求上与创新创业教育不谋而合,因此创新创业教育与市场营销专业教育的融合显得尤为顺理成章。但是,目前国内本科院校此两项教育的融合还存在诸多问题亟待解决。文章基于创新创业教育与市场营销专业教育的契合点,分析了国内创新创业教育融入市场营销专业教育的问题,提出了双创教育融入市场营销专业教育的研究和实践对策。
        Since the concept of "mass entrepreneurship and mass innovation" was put forward, the concept of innovation and entrepreneurship has increasingly penetrated into all sectors of society. In order to meet the needs of society for innovative talents, colleges and universities actively integrate innovation and entrepreneurship education into professional education. Marketing specialty coincides with innovation and entrepreneurship education in terms of personnel training methods, training objectives and market demand. Therefore, the integration of innovation and entrepreneurship education into marketing specialty education is particularly reasonable. However, there are still many problems to be solved urgently in the integration of these two kinds of education in domestic undergraduate colleges and universities. Based on the combination of innovation and entrepreneurship education and marketing professional education, this paper analyses the problems of integrating innovation and entrepreneurship education into marketing professional education in China, and puts forward the research and practical countermeasures of integrating double-innovation education into marketing professional education.

引文

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