基于消费者感知的卷烟轻松感成因分析
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- 英文论文题名：Analysis of Causes of Cigarette Relaxed Feeling Based on Consumer Perception
- 论文作者：孙东亮 ; 米强 ; 董树艳 ; 王彬 ; 鲁菁 ; 苏利 ; 黄麒 ; 李庆新 ; 蒋光伟
- 英文论文作者：SUN Dongliang ; MI Qiang ; DONG Shuyan ; WANG Bin ; LU Jing ; SU Li ; HUANG Qi ; LI Qingxin ; JIANG Guangwei ; China Tobacco Shandong Industrial Co. ; Ltd.
- 年：2016
- 作者机构：山东中烟工业有限责任公司;
- 论文关键词：细支卷烟 ; 轻松感 ; 满足感 ; 舒适感 ; 成因 ; 消费者感知
- 英文论文关键词：Fine Cigarette ; Relaxed Feeling ; Satisfaction Feeling ; Comfort Feeling ; Forming Causes ; Consumer Perception
- 会议召开时间：2016-12-01
- 会议录名称：中国烟草学会2016年度优秀论文汇编——烟草工业主题
- 语种：中文
- 分类号：TS452
- 学会代码：ZGYG
- 学会名称：中国烟草学会
- 页数：13
- 文件大小：1391k
- 原文格式：D
摘要
为探索消费者感知的细支卷烟轻松感、满足感关系,通过开展不同品牌的消费者自由品吸评价试验、主流烟气检测和专家模拟消费者评吸,分析了吸烟过程的抽吸压力形成原理,探讨了消费者抽吸行为特点,归纳了与轻松感形成有关的重要因素,并提出以消费者感知为导向的细支卷烟设计理念。结果表明:①消费者感知的轻松感主要产生于点燃阶段的吸入轻松、正常品吸阶段的清爽感以及全过程的下咽顺畅感受,与香气量、浓度、劲头等满足感指标呈负相关,并以香气质、杂气、刺激、余味等舒适性指标为基础。②在同等填充状态下,消费者感知的卷烟抽吸压力与其抽吸流量有直接关系,受产品尺寸规格、通风设计等因素制约,且可以被社会因素影响和引导。③以产品舒适感特征为基础,探索建立以低通风、高满足为方向的、消费者可感知的细支卷烟轻松感设计理念,适合中国消费者的细支卷烟吸食习惯。
For exploring the relation between the relaxed feeling and satisfaction feeling on the fine cigarette perceived by consumers,it carry out the free sensory taste test for consumers, the detection of main stream smoke and the sensory evaluation of experts simulating consumer. And then it analyzes the formation principle of pumping press on smoking process, explore the process characteristics of the consumer smoking behavior, summarized the key formation factors of relaxed feeling, and put forward the design idea of fine cigarette guided by the experience of consumers. The results show that:1)Based on the comfort feeling, the relaxed feeling perceived by consumers is mainly included the lower pumping pressure in the fire stage and the brisk of smoking gas in the normal smoking and the smooth sensory from the first to last, and negatively correlated with the quantity of aroma, concentration and strength; 2) In the same cigarette filling state, the suction pressure stimuli of the consumer perception is directly related to the flow rate of smoke gas, bound by Product size, ventilation and other design factors, guided by some social factors; 3) Based on the comfort feeling of product characteristics, It is suitable for the smoking habits of consumers of fine cigarette on exploring to build the design relief at lower ventilation and high satisfaction feeling.
For exploring the relation between the relaxed feeling and satisfaction feeling on the fine cigarette perceived by consumers,it carry out the free sensory taste test for consumers, the detection of main stream smoke and the sensory evaluation of experts simulating consumer. And then it analyzes the formation principle of pumping press on smoking process, explore the process characteristics of the consumer smoking behavior, summarized the key formation factors of relaxed feeling, and put forward the design idea of fine cigarette guided by the experience of consumers. The results show that:1)Based on the comfort feeling, the relaxed feeling perceived by consumers is mainly included the lower pumping pressure in the fire stage and the brisk of smoking gas in the normal smoking and the smooth sensory from the first to last, and negatively correlated with the quantity of aroma, concentration and strength; 2) In the same cigarette filling state, the suction pressure stimuli of the consumer perception is directly related to the flow rate of smoke gas, bound by Product size, ventilation and other design factors, guided by some social factors; 3) Based on the comfort feeling of product characteristics, It is suitable for the smoking habits of consumers of fine cigarette on exploring to build the design relief at lower ventilation and high satisfaction feeling.
引文
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[2]武怡,廖头根,王明锋等.中式卷烟消费体验感官评价方法的建立与应用[J].烟草科技,2015,(5):80-84.WU Yi,LIAO Tougen,WANG Mingfeng,etc.Development and Application of Consumer Experience Sensory Evaluation Method for Chinese-style Cigarette[J].Tobacco Sci.Tech.,2015,(5):80-84.(in Chinese)
[3]申玉军,邓国栋,陈良元等.一种烟草感官评价分析方法的建立及应用[J].烟草科技,2011,(5):15-18.SHEN Yujun,DENG Guodong,CHEN Liangyuan,etc.Method for Analyzing and Evaluating Sensory Characteristics of Tobacco[J].Tobacco Sci.Tech.,2011,(5):15-18.(in Chinese)
[4]刘熙.消费者吸烟行为的卷烟感官质量评价研究[J].安徽农业科学,2011,39(18):10995-10997LIU Xi.Study on Cigarette Organoleptic Quality Evaluation Based on the Behavior of Consumers[J].J.Anhui Agric.Sci.,2011,39(18):10995-10997.(in Chinese)
[5]徐轲.卷烟感官指标消费者评价方法[J].中国烟草科学,2010,31(1):53-55.XU Ke.Consumers Evaluation Method of Cigarette Sensory Indices[J].Chin.Tob.Sci.,2010,31(1):53-55.(in Chinese)
[6]武怡,曾晓鹰,朱保昆等.中式卷烟风格感官评价方法区域适应性分析[J].烟草科技,2012,(9):5-9.WU Yi,ZENG Xiaoying,ZHU Baokun,etc.Applicability of Flavor Style Sensory Evaluation Method for Chinese-style Cigarette in Different Areas[J].Tobacco Sci.Tech.,2012,(9):5-9.(in Chinese)
[7]王明锋.卷烟感官舒适性相关因素分析及应用技术研究[D].云南大学,2010.WANG Mingfeng.Study on correlation factor analysis and application technology of cigarette sensory comfort[D].Yunnan University,2010.(in Chinese)
[8]林梓.淡而轻松雅而舒适香而满足[N/OL].烟草在线,2012-04-24[2016-02-20].http://www.tobaccochina.com/news/China/brand/20124/2012423134021_512767.shtml.LIN Zi.Big brand wings-high quality and true characteristics[N/OL].Tobaccochina,2012-04-24[2016-02-20].http://www.tobaccochina.com/news/China/brand/20124/2012423134021_512767.shtml.(in Chinese)
[9]CN-YC.卷烟感官舒适性评价方法[S]2014.CN-YC.Cigarette—The sensory comfort evaluation methods[S]2014.(in Chinese)
[10]CN-YC.烟草及烟草制品.感官评价方法[S]1998.CN-YC.Tobacco and tobacco products—The sensory evaluation methods[S]1998.(in Chinese)
[11]CN-GB.卷烟[S]2006.CN-GB.Cigarette[S]2006.(in Chinese)
[12]柴诚敬.化工原理[M].北京:高等教育出版社,2010-05.CHAI Jingcheng.Principles of Chemical Engineering[M].Beijing:Higher Education Press,2010-05.(in Chinese)
[13]孙东亮,王坤明,魏凤美等.卷烟物理指标与吸阻统计关系研究[J].中国烟草科学,2008,29(4):42-45.SUN Dongliang,Wang Kunming,WEI Fengmei,etc.Statistical Relations between Cigarette Physical Indices and Draw Resistance[J].Chin.Tob.Sci.,2008,29(4):42-45.(in Chinese)
[14]杨凯,张朝平,余苓等.卷烟烟气水分对感官舒适度的影响[J].烟草科技,2009,(7):9-11.YANG Kai,ZHANG Chaoping,YU Ling,etc.Effects of Moisture Content in Cigarette Smoke on Sensory Coziness[J].Tobacco Sci.Tech.,2009,(7):9-11.(in Chinese)
[15]高川川,赵瑞峰,刘珊等.区域环境对卷烟主流烟气化学特性和感官质量的影响[J].烟草科技,2010,(6):51-56.GAO Chuanchuan,ZHAO Ruifeng,LIU Shan,etc.Effects of Smoking Environments on Chemical Property and Sensory Quality of Mainstream Cigarette Smoke[J].Tobacco Sci.Tech.,2010,(6):51-56.(in Chinese)
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