论我国驰名商标的保护制度
摘要
驰名商标作为知识产权的一项重要内容,国际条约和各国法律为其提供了与普通商标相比更广范围和更高水平的特殊保护制度。作为《巴黎公约》和世界贸易组织的成员国,我国已经建立一整套为驰名商标提供特殊保护的法律制度体系,但与国际公约和发达国家相比,我国对驰名商标的保护力度不够,实践中还存在一些尚待解决的问题。因此,本论文对驰名商标保护所涉及的一些基本和热点问题进行探讨,希望对进一步完善我国驰名商标保护制度,实现知识产权强国之路有所助益。论文分四部分展开讨论。第一章论述了驰名商标的概念、特征,驰名商标的认定,驰名商标保护制度的由来及其立法本意。驰名商标是指享有较高商誉,并为相关公众所知晓的商标。其中的相关公众的确定是认定驰名商标的核心概念。驰名商标的认定主要包括认定主体、认定标准和认定方式三个方面的内容。第二章论述了驰名商标保护的理论基础。混淆理论是驰名商标保护的传统理论和基本理论。在混淆理论的基础上,又出现了联想理论和淡化理论。其中的淡化理论是目前最新的,并被广为推崇的驰名商标保护理论。第三章介绍了我国驰名商标保护制度的立法现状,并指出了尚存在的不足之处。第四章对如何完善我国驰名商标保护提出了具体的建议。
As an intangible property, with huge economic value, Intellectual property rights are regarded highly, well-known trademark is one content of Intellectual property rights, it is one kind of unmaterial wealth. Compared with the genaral trademark, the well-known trademark not only has the function of indicating the difference with other's commodity or service, but also has the function of praising the quality and reputation of its commodity or service, and the function of advertising. International treaties and many countries of overseas give a special protection to it. As the number of The Paris Convention and the Trips Agreement, our country has established a law system of protecting well-known trademarks. But our theory and practice have some problems which still need to be solved. The author expects it can benefit theories and practices of well-known trademark system. The author write this paper wants to make efforts to our country's more stronger protection of Intellectual property rights, to enjoy the competitive advantage in the international market, in order to seize the market as possible as much.
this paper is thus divided into four parts.
The first part clarify the conception and feature of well-known trademark. The definition of well-known trademark is "the trademark is that has highly known and acceptance by related public."
the second section of this part is recognizing of well-known marks, including the main body, rule, way of recognizing of well-known marks. The court and government has the authority to recognize well-known marks. The standard of recognizing of well-known marks is most important of all problems.
The phrase of "well-known mark" comes from the Paris convention. The special protection system is to safeguard well-known trademarks to present each kind of function normally, to prevent and punish any kind of violence, and maintains the normal market competition order. we can make a conclusion of the protection of well-known trademark is for the benefits of the trademark owner and protecting consumers. Holding the fair competition order of market.
The second part analyzes the theoretical basis about well-known mark's protection specially. The question of theory foundation of well-known mark is the key from which kind of theory angle to start to study. The main theoretical basis given by all countries about well-known mark are confusion theory, association theory, dilution theory. Confusion theory is the conditional and basic one. dilution theory is the newest and most popular of the three. dilution theory's role is that it can afford protection on different types of goods. So the legislation can make well-known trademarks be protected even more well.
The third part introduce the situation of protection of well-known trademark and shortcomings in our country. Although China has established a primary protection system of well-known trademarks, it still has many shortcomings, which still needs further perfection. For exmple our law system has not clear anti-dilution protection clause, the limitation on the right of well-known trademarks is scare. The way to conflict-settlement between internet domain names, enterprise name and well-known trademarks is coarse.
The four part is the specific suggestion on how to develop our legislative system of well-known trademarks. The following shall be added to our trademark law: adding anti-dilution protection clause to well-known mark; elaborating the law on conflict-settlement between internet domain names, enterprise name and well-known trademarks; stipulating limitation on the right of well-known trademarks.
In the conclusion, the article thinks that developing the law system of well-known trademarks not only can protect the fair benefit of the owner of well-known trademark, but also can maintain the effective competition of market. The improvement of our country's economy needs the system too. developing the law system of well-known trademarks has very important Significance.
As an intangible property, with huge economic value, Intellectual property rights are regarded highly, well-known trademark is one content of Intellectual property rights, it is one kind of unmaterial wealth. Compared with the genaral trademark, the well-known trademark not only has the function of indicating the difference with other's commodity or service, but also has the function of praising the quality and reputation of its commodity or service, and the function of advertising. International treaties and many countries of overseas give a special protection to it. As the number of The Paris Convention and the Trips Agreement, our country has established a law system of protecting well-known trademarks. But our theory and practice have some problems which still need to be solved. The author expects it can benefit theories and practices of well-known trademark system. The author write this paper wants to make efforts to our country's more stronger protection of Intellectual property rights, to enjoy the competitive advantage in the international market, in order to seize the market as possible as much.
this paper is thus divided into four parts.
The first part clarify the conception and feature of well-known trademark. The definition of well-known trademark is "the trademark is that has highly known and acceptance by related public."
the second section of this part is recognizing of well-known marks, including the main body, rule, way of recognizing of well-known marks. The court and government has the authority to recognize well-known marks. The standard of recognizing of well-known marks is most important of all problems.
The phrase of "well-known mark" comes from the Paris convention. The special protection system is to safeguard well-known trademarks to present each kind of function normally, to prevent and punish any kind of violence, and maintains the normal market competition order. we can make a conclusion of the protection of well-known trademark is for the benefits of the trademark owner and protecting consumers. Holding the fair competition order of market.
The second part analyzes the theoretical basis about well-known mark's protection specially. The question of theory foundation of well-known mark is the key from which kind of theory angle to start to study. The main theoretical basis given by all countries about well-known mark are confusion theory, association theory, dilution theory. Confusion theory is the conditional and basic one. dilution theory is the newest and most popular of the three. dilution theory's role is that it can afford protection on different types of goods. So the legislation can make well-known trademarks be protected even more well.
The third part introduce the situation of protection of well-known trademark and shortcomings in our country. Although China has established a primary protection system of well-known trademarks, it still has many shortcomings, which still needs further perfection. For exmple our law system has not clear anti-dilution protection clause, the limitation on the right of well-known trademarks is scare. The way to conflict-settlement between internet domain names, enterprise name and well-known trademarks is coarse.
The four part is the specific suggestion on how to develop our legislative system of well-known trademarks. The following shall be added to our trademark law: adding anti-dilution protection clause to well-known mark; elaborating the law on conflict-settlement between internet domain names, enterprise name and well-known trademarks; stipulating limitation on the right of well-known trademarks.
In the conclusion, the article thinks that developing the law system of well-known trademarks not only can protect the fair benefit of the owner of well-known trademark, but also can maintain the effective competition of market. The improvement of our country's economy needs the system too. developing the law system of well-known trademarks has very important Significance.
引文
[1]刘春田主编;《知识产权法》,中国人民大学出版社 2002年版,第325页。
[2]转引自盛杰民;《关于驰名商标特殊保护的法律问题》,载《北京大学学报》,1997年 第5期,第108页。
[3]转引自盛杰民;《关于驰名商标特殊保护的法律问题》,载《北京大学学报》,1997年 第5期,第108页。
[4]张今;《对驰名商标特殊保护的若干思考》,载《政法论坛》,2000年 第2期,第35页。
[5]吴汉东等著;《知识产权基本问题研究》,中国人民大学出版社 2005年版,第617页。
[6]罗璇;《论驰名商标的本质》,下载自 http;//www.civillaw.com.cn/article/default.asp?id=8390,2007年9月10日。
[7]张晓远,刘立峰;《驰名商标的界定及制度价值分析》,载《法学杂志》,2003年 第2期,第35页。
[8]黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第116页。
[9]转引自黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第125页。
[10]黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第224页。
[11][美]苏珊.瑟拉德著,张今译;《美国联邦商标淡化法的立法与实践》, 载《外国法译评》,1998年 第4期。
[12]曾陈明汝;《商标法原理》,中国人民大学出版社 2003年版,第10页。
[13][日]富田彻男著,廖正衡等译;《市场竞争中的知识产权》,商务印书馆 2000年版,第34页。
[14]黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第259页。
[15]赵林青;《对域名法律保护的思考--以域名与商标的冲突为视角》,载《法学杂志》,2007年 第5期,第61页。
[16]郑淑霞;《论我国驰名商标保护体系的完善》,载《商业时代》,2007年 第17期,第63页。
1.刘春田主编;《知识产权法》,中国人民大学出版社 2002年版。
2.吴汉东等著;《知识产权基本问题研究》,中国人民大学出版社 2005年版。
3.黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版。
4.曾陈明汝;《商标法原理》,中国人民大学出版社 2003年版。
5.[日]富田彻男著,廖正衡等译;《市场竞争中的知识产权》,商务印书馆 2000年版。
6.张玉敏主编;《商标保护法律实务》,中国检察出版社 2004年版。
7.吴汉东主编;《知识产权法》,中国政法大学出版社 2004年版。
8.杨忻、李淼主编;《知识产权理论与实践》,电子工业出版社 2005年版。
9.宿迟主编;《商标与商号的权利冲突问题研究》,中国人民公安大学出版社 2003年版。
10.卞耀武主编;《当代外国商标法》,人民法院出版社 2003年版。
1.张今;《对驰名商标特殊保护的若干思考》,载《政法论坛》2000年 第2期。
2.盛杰民;《关于驰名商标特殊保护的法律问题》,载《北京大学学报》 1997年 第5期。
3.祁铁军;《域名与商标的冲突及其解决机制》,载《科技与法律》2005年 第2期。
4.赵林青;《对域名法律保护的思考--以域名与商标的冲突为视角》,载《法学杂志》2007年 第5期。
5.淑霞;《论我国驰名商标保护体系的完善》,载《商业时代》2007年 第17期。
6.张晓远,刘立峰;《驰名商标的界定及制度价值分析》,载《法学杂志》 2003年 第2期。
7.罗璇;《论驰名商标的本质》,下载自 http;//www.civillaw.com.cn/article/default.asp?id=8390,2007年9月10日。
8.安庆虎;《驰名商标和中国的驰名商标保护制度》,载《中华商标》2004年 第12期。
[2]转引自盛杰民;《关于驰名商标特殊保护的法律问题》,载《北京大学学报》,1997年 第5期,第108页。
[3]转引自盛杰民;《关于驰名商标特殊保护的法律问题》,载《北京大学学报》,1997年 第5期,第108页。
[4]张今;《对驰名商标特殊保护的若干思考》,载《政法论坛》,2000年 第2期,第35页。
[5]吴汉东等著;《知识产权基本问题研究》,中国人民大学出版社 2005年版,第617页。
[6]罗璇;《论驰名商标的本质》,下载自 http;//www.civillaw.com.cn/article/default.asp?id=8390,2007年9月10日。
[7]张晓远,刘立峰;《驰名商标的界定及制度价值分析》,载《法学杂志》,2003年 第2期,第35页。
[8]黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第116页。
[9]转引自黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第125页。
[10]黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第224页。
[11][美]苏珊.瑟拉德著,张今译;《美国联邦商标淡化法的立法与实践》, 载《外国法译评》,1998年 第4期。
[12]曾陈明汝;《商标法原理》,中国人民大学出版社 2003年版,第10页。
[13][日]富田彻男著,廖正衡等译;《市场竞争中的知识产权》,商务印书馆 2000年版,第34页。
[14]黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版,第259页。
[15]赵林青;《对域名法律保护的思考--以域名与商标的冲突为视角》,载《法学杂志》,2007年 第5期,第61页。
[16]郑淑霞;《论我国驰名商标保护体系的完善》,载《商业时代》,2007年 第17期,第63页。
1.刘春田主编;《知识产权法》,中国人民大学出版社 2002年版。
2.吴汉东等著;《知识产权基本问题研究》,中国人民大学出版社 2005年版。
3.黄晖;《驰名商标和著名商标的法律保护》,法律出版社 2001年版。
4.曾陈明汝;《商标法原理》,中国人民大学出版社 2003年版。
5.[日]富田彻男著,廖正衡等译;《市场竞争中的知识产权》,商务印书馆 2000年版。
6.张玉敏主编;《商标保护法律实务》,中国检察出版社 2004年版。
7.吴汉东主编;《知识产权法》,中国政法大学出版社 2004年版。
8.杨忻、李淼主编;《知识产权理论与实践》,电子工业出版社 2005年版。
9.宿迟主编;《商标与商号的权利冲突问题研究》,中国人民公安大学出版社 2003年版。
10.卞耀武主编;《当代外国商标法》,人民法院出版社 2003年版。
1.张今;《对驰名商标特殊保护的若干思考》,载《政法论坛》2000年 第2期。
2.盛杰民;《关于驰名商标特殊保护的法律问题》,载《北京大学学报》 1997年 第5期。
3.祁铁军;《域名与商标的冲突及其解决机制》,载《科技与法律》2005年 第2期。
4.赵林青;《对域名法律保护的思考--以域名与商标的冲突为视角》,载《法学杂志》2007年 第5期。
5.淑霞;《论我国驰名商标保护体系的完善》,载《商业时代》2007年 第17期。
6.张晓远,刘立峰;《驰名商标的界定及制度价值分析》,载《法学杂志》 2003年 第2期。
7.罗璇;《论驰名商标的本质》,下载自 http;//www.civillaw.com.cn/article/default.asp?id=8390,2007年9月10日。
8.安庆虎;《驰名商标和中国的驰名商标保护制度》,载《中华商标》2004年 第12期。
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