价值工程主导下的企业竞争优势构造研究
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摘要
在动态复杂的环境下，企业应当树立什么样的经营理念，采取何种经营机制、何种管理技术获取竞争优势。实现可持续发展，日益成为企业立足市场、求得生存和发展的迫切课题。同时，价值工程(简称VE)作为现代思想方法和管理技术，应用领域不断扩充，出现了不少以企业管理为研究对象的优秀成果。在此背景下，本文把价值工程运用于企业竞争优势构造，试图构造一个以功能为导向的竞争优势构造模式。
论文共分为六章。第一章阐述了论文的研究背景，研究论题，研究思路和结构框架。第二章首先描述了价值工程在竞争优势构造中的基本构想，接着引出了竞争优势层次性互动模型，最后总括了用价值工程构造整体竞争优势的思路。第三章构造了企业产品-市场功能层的竞争优势，模拟VE对象选取法构造了下位功能基于顾客价值管理和次下位功能基于顾客服务管理的竞争优势。第四章构造了企业价值链功能层的竞争优势，模拟VE对象选取法构造了下位功能基于内部价值链和次下位功能基于业务流程的竞争优势。第五章构造了企业核心能力功能层的竞争优势，模拟VE对象选取法构造了下位功能基于独特能力的竞争优势。第六章构造了企业战略逻辑功能层的竞争优势，模拟VE对象选取法构造了下位功能基于产业洞察力的竞争优势。
In a dynamic and complex environment, to gain competitive advantage and to ensure sustaining development, which management conception, management mechanism and management technique enterprises should be developed ,adopt and used , have been become enterprises' important problems, which make for enterprises stand in market and continue development. At the same time, Value engineering(VE),as a thoughtway and management technique, is extended largely in many appliance realms. There have been many excellent research fruits which regards enterprise management as research object. Under this background, I apply value engineering in constructing competitive advantage in this thesis, and try to structure a function-oriented model to construct the enterprise competitive advantage.
The whole thesis consists of six chapters. Chapter one introduces the background of the research, puts forward the question, summarizes the train thought of research and structure frame of the thesis. Chapter two first introduces the basic thoughtway for VE applied in constructing enterprise
competitive advantage. Then illustrates the competitive advantages interactive model. Finally summarizes the program to construct the whole enterprise competitive advantage in VE. Chapter three constructs the enterprise product-market functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage respectively based on customer value management and customer service management. Chapter four constructs the enterprise value chain functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage respectively based on the enterprise interior value chain and business process. Chapter five constructs the enterprise core competence functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage based on the enterprise special ability. Chapter six constructs the enterprise strategic logic functional level competitive advantage and benchmarks object selecting method in VE to constr
uct the advantage based on the enterprise industry insight.
论文共分为六章。第一章阐述了论文的研究背景，研究论题，研究思路和结构框架。第二章首先描述了价值工程在竞争优势构造中的基本构想，接着引出了竞争优势层次性互动模型，最后总括了用价值工程构造整体竞争优势的思路。第三章构造了企业产品-市场功能层的竞争优势，模拟VE对象选取法构造了下位功能基于顾客价值管理和次下位功能基于顾客服务管理的竞争优势。第四章构造了企业价值链功能层的竞争优势，模拟VE对象选取法构造了下位功能基于内部价值链和次下位功能基于业务流程的竞争优势。第五章构造了企业核心能力功能层的竞争优势，模拟VE对象选取法构造了下位功能基于独特能力的竞争优势。第六章构造了企业战略逻辑功能层的竞争优势，模拟VE对象选取法构造了下位功能基于产业洞察力的竞争优势。
In a dynamic and complex environment, to gain competitive advantage and to ensure sustaining development, which management conception, management mechanism and management technique enterprises should be developed ,adopt and used , have been become enterprises' important problems, which make for enterprises stand in market and continue development. At the same time, Value engineering(VE),as a thoughtway and management technique, is extended largely in many appliance realms. There have been many excellent research fruits which regards enterprise management as research object. Under this background, I apply value engineering in constructing competitive advantage in this thesis, and try to structure a function-oriented model to construct the enterprise competitive advantage.
The whole thesis consists of six chapters. Chapter one introduces the background of the research, puts forward the question, summarizes the train thought of research and structure frame of the thesis. Chapter two first introduces the basic thoughtway for VE applied in constructing enterprise
competitive advantage. Then illustrates the competitive advantages interactive model. Finally summarizes the program to construct the whole enterprise competitive advantage in VE. Chapter three constructs the enterprise product-market functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage respectively based on customer value management and customer service management. Chapter four constructs the enterprise value chain functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage respectively based on the enterprise interior value chain and business process. Chapter five constructs the enterprise core competence functional level competitive advantage and benchmarks object selecting method in VE to construct the advantage based on the enterprise special ability. Chapter six constructs the enterprise strategic logic functional level competitive advantage and benchmarks object selecting method in VE to constr
uct the advantage based on the enterprise industry insight.
引文
[1] 《价值工程》编辑部，中国价值工程辉煌成就20年(1978-1998)，煤炭工业出版社，1998
[2] 《国际价值工程与价值管理学术会议暨北京价值工程学会》2003年年会论文集，机械工业出版社，2004
[3] 《价值工程》杂志社，价值工程(1991-2003)各期
[4] 谭浩邦，产业价值工程，暨南大学出版社，2001
[5] 谭浩邦，价值经营—提升企业科技创新效益的新方法，经济科学出版社，2002
[6] 孙怀玉，实用价值工程教程，机械工业出版社，1999
[7] 蔡吕，价值管理—增进现金流与提升企业价值，海天出版社，2003
[8] 吴添祖，技术经济学概论，高等教育出版社，1998
[9] 迈克尔·波特，陈小悦译，竞争优势，华夏出版社，1997
[10] 迈克尔·波特，陈小悦译，竞争战略，华夏出版社，1997
[11] 王永贵，21世纪企业制胜方略——构筑动态竞争优势，机械工业出版社，2002
[12] 周三多，战略管理新思维，南京大学出版社，2002
[13] 蒋学伟，论战略管理丛书．持续竞争优势，复旦大学出版社，2002
[14] 米歇尔·罗伯特，李准译，超越竞争者—战略思考的力量，机械工业出版社，2001
[15] 彭丽红，企业竞争力—理论与实证研究，经济科学出版社，2001
[16] 吴维库，企业竞争力提升战略，清华大学出版社，2002
[17] 项保华，战略管理—艺术与实务，华夏出版社，2001
[18] 张继焦，价值链管理，中国物价出版社，2001
[19] 王璞，战略管理咨询与实务，机械工业出版社，2003
[20] 乔治·斯坦纳，李先柏译，战略规划，华夏出版社，2001
[21] 王德中，企业战略管理，西南财经大学出版社，1999
[22] 梁戈夫，《企业诊断课程》笔记，2003
[23] 众行管理咨讯研发中心，管理工具全解，广东经济出版社，2003
[24] 李泽尧，企业管理自诊自查手册，广东经济出版社，2003
[25] 刘国清，21世纪新项目管理—理念、体系、流程、方法、实践，清华大学出版社，2003
[26] [美]乔治·达伊．市场驱动战略价值创造过程，2000．1．
[27] William Wai-chung Chow, Cost Reduction in Product Design, Van No strand Reinhold Co.p.4
[28] J.B Barney. Firm Resources and Sustained Advantage[J] Journal of Management, 1991
[29] C.K.Prahaladand G.Hamel.The Core Competence of Corporations[J].Harvard Business Review, 1990
[30] W.ChanKimetal. Creating new market space, Harvard Business Review, 1999
[31] SAVE International,Value Methodology Standard, 1998
[32] Technical Committee Ds/1,British Standard Value Management Practical Guidance to its Use and Intent, 1997
[2] 《国际价值工程与价值管理学术会议暨北京价值工程学会》2003年年会论文集，机械工业出版社，2004
[3] 《价值工程》杂志社，价值工程(1991-2003)各期
[4] 谭浩邦，产业价值工程，暨南大学出版社，2001
[5] 谭浩邦，价值经营—提升企业科技创新效益的新方法，经济科学出版社，2002
[6] 孙怀玉，实用价值工程教程，机械工业出版社，1999
[7] 蔡吕，价值管理—增进现金流与提升企业价值，海天出版社，2003
[8] 吴添祖，技术经济学概论，高等教育出版社，1998
[9] 迈克尔·波特，陈小悦译，竞争优势，华夏出版社，1997
[10] 迈克尔·波特，陈小悦译，竞争战略，华夏出版社，1997
[11] 王永贵，21世纪企业制胜方略——构筑动态竞争优势，机械工业出版社，2002
[12] 周三多，战略管理新思维，南京大学出版社，2002
[13] 蒋学伟，论战略管理丛书．持续竞争优势，复旦大学出版社，2002
[14] 米歇尔·罗伯特，李准译，超越竞争者—战略思考的力量，机械工业出版社，2001
[15] 彭丽红，企业竞争力—理论与实证研究，经济科学出版社，2001
[16] 吴维库，企业竞争力提升战略，清华大学出版社，2002
[17] 项保华，战略管理—艺术与实务，华夏出版社，2001
[18] 张继焦，价值链管理，中国物价出版社，2001
[19] 王璞，战略管理咨询与实务，机械工业出版社，2003
[20] 乔治·斯坦纳，李先柏译，战略规划，华夏出版社，2001
[21] 王德中，企业战略管理，西南财经大学出版社，1999
[22] 梁戈夫，《企业诊断课程》笔记，2003
[23] 众行管理咨讯研发中心，管理工具全解，广东经济出版社，2003
[24] 李泽尧，企业管理自诊自查手册，广东经济出版社，2003
[25] 刘国清，21世纪新项目管理—理念、体系、流程、方法、实践，清华大学出版社，2003
[26] [美]乔治·达伊．市场驱动战略价值创造过程，2000．1．
[27] William Wai-chung Chow, Cost Reduction in Product Design, Van No strand Reinhold Co.p.4
[28] J.B Barney. Firm Resources and Sustained Advantage[J] Journal of Management, 1991
[29] C.K.Prahaladand G.Hamel.The Core Competence of Corporations[J].Harvard Business Review, 1990
[30] W.ChanKimetal. Creating new market space, Harvard Business Review, 1999
[31] SAVE International,Value Methodology Standard, 1998
[32] Technical Committee Ds/1,British Standard Value Management Practical Guidance to its Use and Intent, 1997
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