洛阳隋唐遗址植物园主题形象投射与感知对比分析
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摘要
以网络照片的内容分析为手段,从供给侧的管理方形象投射与需求侧的游览者形象感知两方面来探讨洛阳隋唐遗址植物园主题形象建设.以互联网端的门户网站投放照片和社交媒体上游览者发布照片为采集渠道,运用内容分析法将2类照片样本分为10种属性,并构建"聚合"形象地图分析其内在关联性.借助使用SPSS19.0与ArcGIS软件,从照片的内容要素、时间要素和地理区位要素三方面分析景区管理方投射形象与游览者感知形象的异同.结果表明,在内容要素方面,景区管理方宣传与游览者感知照片各有偏好,但在核心旅游资源认知上较为趋同;在时间要素方面有较高的一致性;在地理区位分布上,管理方形象投射照片布区域相对游览者更加均匀.
The theme image of the Botanical Garden in Luoyang Sui and Tang Dynasties has been explored from the perspective of the content analysis of the online photos and the image perception of the visitors on the demand side. Collect photos from visitors' photos and photos on social media via the official portal on the Internet. The content analysis method is used to classify the two types of photo samples into 10 attributes, and construct an "aggregated" image map to analyze its internal relevance. By using SPSS19.0 and ArcGIS, the similarities and differences between projection image and perception image are analyzed from three aspects: content elements, time elements and geographic location elements. The results show that in terms of content, official propaganda and visitors perceive photos have their own preferences, but they tend to be more similar in core tourism resources; they have higher consistency in time; in geographic location distribution, official image projection photo cloth The area is more uniform than the visitor.
The theme image of the Botanical Garden in Luoyang Sui and Tang Dynasties has been explored from the perspective of the content analysis of the online photos and the image perception of the visitors on the demand side. Collect photos from visitors' photos and photos on social media via the official portal on the Internet. The content analysis method is used to classify the two types of photo samples into 10 attributes, and construct an "aggregated" image map to analyze its internal relevance. By using SPSS19.0 and ArcGIS, the similarities and differences between projection image and perception image are analyzed from three aspects: content elements, time elements and geographic location elements. The results show that in terms of content, official propaganda and visitors perceive photos have their own preferences, but they tend to be more similar in core tourism resources; they have higher consistency in time; in geographic location distribution, official image projection photo cloth The area is more uniform than the visitor.
引文
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[27] 马丹丹.遗址公园规划建设研究 [D].南京:南京林业大学,2012
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[29] 蒋晓程,秦华.城市公园儿童户外活动场地安全性设计探讨 [J].西南师范大学学报(自然科学版),2015,40(9):101-107.
[30] 杨璇,秦华.基于引鸟途径的重庆城市公园植物景观设计方法研究 [J].西南师范大学学报(自然科学版),2016,41(5):52-56.
[2] 崔红红.旅游图文凝视下的目的地形象研究 [D].上海:华东师范大学,2010.
[3] 刘丹萍,保继刚.窥视欲、 影像记忆与自我认同——西方学界关于旅游者摄影行为研究之透视 [J].旅游学刊,2006,21(4):88-93.
[4] 邓宁,钟栎娜,李宏.基于UGC图片元数据的目的地形象感知——以北京为例 [J].旅游学刊,2018,33(1):53-62.
[5] 刘欢.中国旅游“感知形象”与“投射形象”对比研究 [D].济南:山东大学,2015.
[6] 杜莹莹,吴小根,张健.基于游客感知和网络传播的南通市旅游形象要素研究 [J].北京第二外国语学院学报,2011,33(3):65-72.
[7] 程圩,郭昳岚.目的地投射形象与旅游者感知形象差异分析——以西安为例 [J].西北大学学报(自然科学版),2016,46(6):902-906.
[8] STEPCHENKOVA S,ZHAN F Z.Visual Destination Images of Peru:Comparative Content Analysis of DMO and User-Generated Photography [J].Tourism Management,2013,36:590-601.
[9] 王盼盼,严艳,陈悦悦,等.基于跨文化视角的旅游地视觉表征差异分析——以中美游客镜头下的西藏为例 [J].浙江大学学报(理学版),2018,45(2):242-250,260.
[10] ALBERS P C,JAMES W R.Tourism and the Changing Photographic Image of the Great Lakes Indians [J].Annals of Tourism Research,1983,10(1):123-148.
[11] BUZINDE C N,SANTOS C A,SMITH S L J.Ethnic Representations [J].Annals of Tourism Research,2006,33(3):707-728.
[12] SUN M H,RYAN C,PAN S.Assessing Tourists' Perceptions and Behaviour through Photographic and Blog Analysis:The Case of Chinese Bloggers and New Zealand Holidays [J].West Lafayetle,Incliana:The College of Consumer and family Sicences Purdue University,2009:125-133.
[13] KOERTE T R.The Projected and Perceived Image of the United Republic of Tanzania [D].CFS Honors Program Undergraduate Theses,2009.
[14] BUI T L H.Congruency Between the Projected and Perceived Tourism Destination Image of Vietnam [J].Journal of International Business Research,2011,10(2):17-23.
[15] DONAIRE J A,GALí N.Barcelona Tourism Image Within the Flickr Community [J].Cuadernos de Turismo,2011,27:1061-1063.
[16] STYLIANOU-LAMBERT T.Tourists with Cameras:Reproducing or Producing?[J].Annals of Tourism Research,2012,39(4):1817-1838.
[17] LO I S,MCKERCHER B,LO A,et al.Tourism and Online Photography [J].Tourism Management,2011,32(4):725-731.
[18] 李春明,王亚军,刘尹,等.基于地理参考照片的景区游客时空行为研究 [J].旅游学刊,2013,28(10):30-36.
[19] 王守成,郭风华,傅学庆,等.基于自发地理信息的旅游地景观关注度研究——以九寨沟为例 [J].旅游学刊,2014,29(2):84-92.
[20] 杨兴柱,蒋锴,陆林.南京市游客路径轨迹空间特征研究——以地理标记照片为例 [J].经济地理,2014,34(1):181-187.
[21] 胡传东,张曼,黄亚妍,等.基于网络照片的旅游景区照相指数研究——以磁器口景区为例 [J].重庆师范大学学报(自然科学版),2017,34(2):120-127.
[22] 王梦珏.浅析传播学视角下国家形象的构建与传播——以世博会为例 [D].长沙:中南大学,2012.
[23] 葛扬,张建国,崔会平,等.旅游地投射形象与感知形象对比研究——基于安吉竹子博览园网络照片分析 [J].林业经济问题,2018,38(2):45-52,105.
[24] 王雪.大唐芙蓉园景区感知形象与投射形象对比研究 [D].西安:西安外国语大学,2017.
[25] 隋唐遗址植物园.园区概况 [EB/OL].(2018-04-30)http://www.stzwy.cn/.
[26] 戴光全,陈欣.旅游者摄影心理初探——基于旅游照片的内容分析 [J].旅游学刊,2009,24(7):71-77.
[27] 马丹丹.遗址公园规划建设研究 [D].南京:南京林业大学,2012
[28] 徐克帅,朱海森.国外旅游季节性现象研究述评 [J].人文地理,2010,25(1):12-17.
[29] 蒋晓程,秦华.城市公园儿童户外活动场地安全性设计探讨 [J].西南师范大学学报(自然科学版),2015,40(9):101-107.
[30] 杨璇,秦华.基于引鸟途径的重庆城市公园植物景观设计方法研究 [J].西南师范大学学报(自然科学版),2016,41(5):52-56.
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