农民日常生活信息搜寻行为调查研究:以江苏省为例
|
摘要
为进一步向相关政府部门和信息服务机构提供信息服务改进建议,在江苏省内按照地域位置和经济发展水平的差异,选取苏南、苏中、苏北地区的6市12县发放调查问卷,对农民日常生活信息的搜寻行为进行系统调查,研究发现:第一,在农民日常生活信息需求方面,需求意识较高但搜寻频率较低,需求主题存在明显差异,核心需求动机是解决问题;第二,在农民日常生活信息获取方面,农民对各类信息源的依赖程度存在不同,苏中和苏北地区的农民普遍看中信息的新颖性,苏南地区的农民更看中信息源的可靠性,信息获取的主要阻碍因素是不知道去哪里搜寻和信息太多不知道如何选择。此外,农民日常生活信息需求和信息获取这两个方面存在明显的区域差异。图6。表6。参考文献25。
In order to provide some suggestions for relevant government departments and information service institutions,this research investigates the everyday life information seeking behavior of peasants in Jiangsu Province.According to the geographical location and economic level within Jiangsu Province,this research distributes questionnaires to southern,central and northern areas,including 12 counties of six cities.Study results are as follows;Firstly,peasants' everyday life information demand consciousness is high,while the search frequency is low.There have significant differences in the contents of peasants' everyday life information demand.Peasants' core demand motivation is to solve problems.Secondly,peasants have different rate of dependency on all kinds of information resources in the aspect of everyday life information acquisition.Peasants in northern and central areas pay more attention to the novelty of information,while peasants in southern areas pay more attention to the reliability of information.The main factors which hinder peasants to obtain information are they don't know where to seek and how to choose relevant information in the context of information overload.In addition,there are significant regional differences in information demand and information acquisition.6 figs.6 tabs.25 refs.
In order to provide some suggestions for relevant government departments and information service institutions,this research investigates the everyday life information seeking behavior of peasants in Jiangsu Province.According to the geographical location and economic level within Jiangsu Province,this research distributes questionnaires to southern,central and northern areas,including 12 counties of six cities.Study results are as follows;Firstly,peasants' everyday life information demand consciousness is high,while the search frequency is low.There have significant differences in the contents of peasants' everyday life information demand.Peasants' core demand motivation is to solve problems.Secondly,peasants have different rate of dependency on all kinds of information resources in the aspect of everyday life information acquisition.Peasants in northern and central areas pay more attention to the novelty of information,while peasants in southern areas pay more attention to the reliability of information.The main factors which hinder peasants to obtain information are they don't know where to seek and how to choose relevant information in the context of information overload.In addition,there are significant regional differences in information demand and information acquisition.6 figs.6 tabs.25 refs.
引文
1中共中央、国务院.关于加快推进农业科技创新持续增强农产品供给保障能力的若干意见[EB/OL].[2015-11-10].http://cpc.people.cora.cn/GB/64093/64094/16995781.html.
2中共中央、国务院.关于加快发展现代农业进一步增强农村发展活力的若干意见(2012年12月31日)[EB/OL].[2015-11-10].http;//www.gov.cn/gongbao/content/2013/content_2332767.htm.
3江苏省人民政府.中共江苏省委江苏省人民政府关于加大农村改革创新力度推动现代农业建设迈上新台阶的意见(2015年1月25日)[EB/OL].[2015-11-05].http://www.jiangsu.gov.cn/jsyw/201502/t20150206_369643.html.
4黄水清,等.江苏省农业信息化发展报告2014[M].北京:科学出版社,2015.
5刘亚.对农民信息贫困的探索性研究:以意义建构为视角[D].天津:南开大学,2009.
6王明,闫慧.农村居民跨越偶现式数字鸿沟过程中社会资本的价值——天津静海田野调查报告[J].中国图书馆学报,2013(5).
7周建农,等.我国农村信息化区域差异及演变研究[J].图书馆理论与实践,2013(7).
8韩秋明.国外农民信息服务消费研究综述[J].图书馆理论与实践,2015(9).
9 Bekker S,Lategan L.Libraries in black urban South Africa;an exploratory study[J].South African Journal of Library and Information Science,1988,56(2):63-72.
10 Aina L O.Agricultural information provision in Nigeria[J].Information Development,1986,2(2):242-244.
11洪秋兰.国内外农民信息行为研究综述[J].情报资料工作,2007(6).
12戴玮宏,等.湖南农民信息行为之分析[J].农业图书情报学刊,2013(2).
13 Anwar MA,Supaat HI.Information needs of rural malaysians;an exploratory study of a cluster of three villages with no library service[J].International Information&Library Review,1998,30(1):23-36.
14 Tucker M,Napier TL.Preferred sources and channels of soil and water conservation information among farmers in three US watersheds[J].Agricultural Ecosystems&Environment,2002,92(1):297-313.
15贺文慧,邹奎.农户信息服务需求分析[J].技术经济,2006(12).
16 Sturges P,Chimseu G.The chain of information provision in the villages of Malawi;A rapid rural appraisal[J].International Information&Library Review,1996,28(2):135-136.
17张会田,吴新年.农村居民信息认知与信息行为分析[J].情报资料工作,2011(6).
18 Savolainen R.Information source horizons and sources preferences of environmental activists:a social phenomenological approach[J].Journal of the American Society for Information Science&Technology,2007,58(12):1709-1719.
19谭英,等.贫困地区农户信息获取渠道与倾向性研究——中西部地区不同类型农户媒介接触行为调查报告[J].农业技术经济,2015(2).
20张曼玲.从对京郊农村的调查看农村电视受众反馈机制的建立[J].新闻界,2008(6).
21王建.农民信息获取能力现状与提升——以西部地区农村为例[J].图书馆学研究,2010(2).
22周慧,等.基于社会网络的农民信息行为研究[J].安徽农业科学,2014(15).
23冯宪彬,等.网络环境下农民日常生活信息搜寻行为模式研究[J].安徽农业科学,2012(16).
24 Savolainen R.Everyday life information seeking:Approaching information seeking in the context of"way of life"[J].Library&Information Science Research,1995,17(3):259-294.
25 Spink A,Cole C.Information and poverty:information-seeking channels used by African American low-income house-holds[J].Library&Information Science Research,2001,23(1):45-65.
①社会资源是社会学中较为成熟的概念。社会资源是指嵌入个人社会网络中的资源,这种资源不为个人所直接占有而是通过个人的直接的或间接的社会关系而获取。广义来讲也指在经济活动过程中做出贡献的一切生产要素。
2中共中央、国务院.关于加快发展现代农业进一步增强农村发展活力的若干意见(2012年12月31日)[EB/OL].[2015-11-10].http;//www.gov.cn/gongbao/content/2013/content_2332767.htm.
3江苏省人民政府.中共江苏省委江苏省人民政府关于加大农村改革创新力度推动现代农业建设迈上新台阶的意见(2015年1月25日)[EB/OL].[2015-11-05].http://www.jiangsu.gov.cn/jsyw/201502/t20150206_369643.html.
4黄水清,等.江苏省农业信息化发展报告2014[M].北京:科学出版社,2015.
5刘亚.对农民信息贫困的探索性研究:以意义建构为视角[D].天津:南开大学,2009.
6王明,闫慧.农村居民跨越偶现式数字鸿沟过程中社会资本的价值——天津静海田野调查报告[J].中国图书馆学报,2013(5).
7周建农,等.我国农村信息化区域差异及演变研究[J].图书馆理论与实践,2013(7).
8韩秋明.国外农民信息服务消费研究综述[J].图书馆理论与实践,2015(9).
9 Bekker S,Lategan L.Libraries in black urban South Africa;an exploratory study[J].South African Journal of Library and Information Science,1988,56(2):63-72.
10 Aina L O.Agricultural information provision in Nigeria[J].Information Development,1986,2(2):242-244.
11洪秋兰.国内外农民信息行为研究综述[J].情报资料工作,2007(6).
12戴玮宏,等.湖南农民信息行为之分析[J].农业图书情报学刊,2013(2).
13 Anwar MA,Supaat HI.Information needs of rural malaysians;an exploratory study of a cluster of three villages with no library service[J].International Information&Library Review,1998,30(1):23-36.
14 Tucker M,Napier TL.Preferred sources and channels of soil and water conservation information among farmers in three US watersheds[J].Agricultural Ecosystems&Environment,2002,92(1):297-313.
15贺文慧,邹奎.农户信息服务需求分析[J].技术经济,2006(12).
16 Sturges P,Chimseu G.The chain of information provision in the villages of Malawi;A rapid rural appraisal[J].International Information&Library Review,1996,28(2):135-136.
17张会田,吴新年.农村居民信息认知与信息行为分析[J].情报资料工作,2011(6).
18 Savolainen R.Information source horizons and sources preferences of environmental activists:a social phenomenological approach[J].Journal of the American Society for Information Science&Technology,2007,58(12):1709-1719.
19谭英,等.贫困地区农户信息获取渠道与倾向性研究——中西部地区不同类型农户媒介接触行为调查报告[J].农业技术经济,2015(2).
20张曼玲.从对京郊农村的调查看农村电视受众反馈机制的建立[J].新闻界,2008(6).
21王建.农民信息获取能力现状与提升——以西部地区农村为例[J].图书馆学研究,2010(2).
22周慧,等.基于社会网络的农民信息行为研究[J].安徽农业科学,2014(15).
23冯宪彬,等.网络环境下农民日常生活信息搜寻行为模式研究[J].安徽农业科学,2012(16).
24 Savolainen R.Everyday life information seeking:Approaching information seeking in the context of"way of life"[J].Library&Information Science Research,1995,17(3):259-294.
25 Spink A,Cole C.Information and poverty:information-seeking channels used by African American low-income house-holds[J].Library&Information Science Research,2001,23(1):45-65.
①社会资源是社会学中较为成熟的概念。社会资源是指嵌入个人社会网络中的资源,这种资源不为个人所直接占有而是通过个人的直接的或间接的社会关系而获取。广义来讲也指在经济活动过程中做出贡献的一切生产要素。
目录