传播学视角下的湖南省体育舞蹈推广策略研究——以长株潭为例
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摘要
采用文献资料、专家访谈、问卷调查和数理统计法,对湖南省体育舞蹈推广的现状进行调查分析。研究结果显示:体育舞蹈运动在湖南省的开展深度不够,以及体育舞蹈爱好者接触体育舞蹈途径较为单一;湖南省体育舞蹈参与人群主要以女性参与为主,年龄层次为30岁以下为主;体育舞蹈在湖南省推广的最好类别是华尔兹,锻炼形式以个人自由组织为主等。依据湖南省体育舞蹈推广的现状,提出多效整合新兴媒体,积极拓展湖南省体育舞蹈推广宣传的途径;树立具有湖南特色的体育舞蹈品牌;发展体育舞蹈产业;拓宽体育舞蹈的推广渠道等建议。
Using literature,expert interview,questionnaire survey,mathematical statistics and other research methods,on the popularization of sports dance in hunan province status were investigated.The results showed that:first,the development of sports dance movement in hunan province depth is not enough,and sports dance lovers contact sports dance way is relatively single.Second,hunan sports dance in the crowd,mainly women to participate in the ages of 30 years old the following,Third,sports dance in hunan province to promote the best category is a waltz,exercise form is given priority to with individual freedom organization,etc.
Using literature,expert interview,questionnaire survey,mathematical statistics and other research methods,on the popularization of sports dance in hunan province status were investigated.The results showed that:first,the development of sports dance movement in hunan province depth is not enough,and sports dance lovers contact sports dance way is relatively single.Second,hunan sports dance in the crowd,mainly women to participate in the ages of 30 years old the following,Third,sports dance in hunan province to promote the best category is a waltz,exercise form is given priority to with individual freedom organization,etc.
引文
[1]叶慧,肖平.从传播学的新视角探讨我国体育舞蹈发展现状与对策[J].湖北体育科技,2007,3(23):31-35.
[2]廖小茜.从传播学视角探讨体育舞蹈的推广策略研究——以广西为例[D].河南师范大学,2013.
[3]马士珍.体育舞蹈文化在我国的传播及发展研究[D].山东师范大学,2014.
[4]刘佳.北京市普通高校体育舞蹈教师队伍的现状调查分析[D].北京:首都体育学院,2010.
[5]岳旭东.健身气功推广策略研究[D].内蒙古:内蒙古师范大学,2011.
[6]宫承波.新媒体概论[M].中国广播电视出版社,2009.
[7]李亦珠.体育舞蹈教学常见的问题解析及对策研究[J].山西师大体育学学报研究生论文专刊,2009,24(12):63-64.
[8]程娜.大众传播学对于健身气功推广的启示研究[J].科技信息,2012,29:243
[2]廖小茜.从传播学视角探讨体育舞蹈的推广策略研究——以广西为例[D].河南师范大学,2013.
[3]马士珍.体育舞蹈文化在我国的传播及发展研究[D].山东师范大学,2014.
[4]刘佳.北京市普通高校体育舞蹈教师队伍的现状调查分析[D].北京:首都体育学院,2010.
[5]岳旭东.健身气功推广策略研究[D].内蒙古:内蒙古师范大学,2011.
[6]宫承波.新媒体概论[M].中国广播电视出版社,2009.
[7]李亦珠.体育舞蹈教学常见的问题解析及对策研究[J].山西师大体育学学报研究生论文专刊,2009,24(12):63-64.
[8]程娜.大众传播学对于健身气功推广的启示研究[J].科技信息,2012,29:243
目录