Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information

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• 作者：Minh Hao Nguyen ; Julia C. M. van Weert ; Nadine Bol ; Eugè ; ne F. Loos ; Kristien M. A. J. Tytgat ; Anthony W. H. van de Ven and Ellen M. A. Smets
• 刊名：Human Communication Research
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：43
• 期：1
• 页码：102-126
• 全文大小：669K
• ISSN：1468-2958

文摘

Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. This study investigates the effect of a website tailored to individual preferences for the mode of information presentation, compared to 4 nontailored websites on younger and older adults' attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination) × 2 (age: younger [25–45] vs. older [≥65] adults) design (N = 559). The mode-tailored condition (relative to nontailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from nontailored information such as text only or text with illustrations, relative to tailored information.