Vulnerability to alcohol-related problems: a policy brief with implications for the regulation of alcohol marketing

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• 作者：Thomas F. Babor ; Katherine Robaina ; Jonathan K. Noel and E. Bruce Ritson
• 刊名：Addiction
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：112
• 期：S1
• 页码：94-101
• 全文大小：210K
• ISSN：1360-0443

文摘

The concern that alcohol advertising can have detrimental effects on vulnerable viewers has prompted the development of codes of responsible advertising practices. This paper evaluates critically the concept of vulnerability as it applies to (1) susceptibility to alcohol-related harm and (2) susceptibility to the effects of marketing, and describes its implications for the regulation of alcohol marketing.