Provitamin A potential of landrace orange maize variety (MW5021) was studied.
Carotenoid content of orange maize differed significantly with growing location.
Color values of orange maize correlated with β-cryptoxanthin (r > 0.36).
Provitamin A content of orange maize met the target (15 μg/g) of biofortification.
Maize with higher lutein and zeaxanthin levels had higher antioxidant capacity.