Using a systemic approach to assess Internet marketing communication within hospitality industry
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- 作者：Tereza Semerá ; dová ; a ; tereza.semeradova@tul.cz" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Jitka Němečková ; Vá ; vrová ; b ; jitka.vavrova@tul.cz" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Online communication with customer ; Internet marketing ; Hospitality and tourism ; Systemic approach
- 刊名：Tourism Management Perspectives
- 出版年：2016
- 出版时间：October 2016
- 年：2016
- 卷：20
- 期：Complete
- 页码：276-289
- 全文大小：1036 K
文摘
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We summarize the research results in the area of Internet communication with customer in the hospitality industry.
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The results are presented in form of a systemic model covering all stages of the communicational process
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Our model proposes how to extend (or reduce) the number of tools and how to implement them in the marketing strategies.