Economic versus belief-based models: Shedding light on the adoption of novel green technologies

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• 作者：Bastien Girod ; ^{bgirod@ethz.ch} ; Sebastian Mayer ; Florian Nä ; gele
• 关键词：Adoption ; Consumer decision ; Innovation diffusion ; Smart energy saving technology ; Intelligent thermostat
• 刊名：Energy Policy
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：101
• 期：Complete
• 页码：415-426
• 全文大小：584 K
• 卷排序：101

文摘

Adoption of a green consumer technology (energy-saving thermostats) is evaluated. Subjective beliefs about the technology show higher impact than objective measures. Key beliefs relate to pleasure, usefulness, habits and facilitating conditions. Personal innovativeness is more relevant for adoption than environmental norms. Isolated use of belief-based adoption determinants can lead to omitted variable bias.