Broadband “un-adopters” comprise 12% of all non-adopting households as of 2013.

Cost, ability to use the Internet elsewhere, and inadequacy of computer are main reasons for discontinued use.

Multinomial logit used to assess reasons for un-adoption.

Policies to target un-adopters should be tailored to specific demographic characteristics.

Data from the FCC’s Low-Income Broadband Pilot Project suggests 22% of participants are un-adopters.