Assessing flow experience in social networking site based brand communities
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- 作者：Puneet Kaura ; c ; puneet.kaur@aalto.fi" class="auth_mail" title="E-mail the corresponding author ; Amandeep Dhirb ; c ; amandeep.dhir@helsinki.fi" class="auth_mail" title="E-mail the corresponding author ; Risto Rajalaa ; risto.rajala@aalto.fi" class="auth_mail" title="E-mail the corresponding author
- 关键词：Flow experience ; Brand community ; Continued use ; Facebook fan pages ; Measuring ; Social networking
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：November 2016
- 年：2016
- 卷：64
- 期：Complete
- 页码：217-225
- 全文大小：350 K
文摘
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Understanding of intrinsic aspects of user behavior is important for communities.
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A paper-based survey of 577 Facebook brand community users was carried out.
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An instrument for measuring flow experience was developed and validated.
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A flow instrument was developed for the context of Facebook-based brand communities.
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Enjoyment, concentration, and social interaction were the three main flow components.