Body image, impulse buying, and the mediating role of negative affect
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- 作者：Margery Lucas ; mlucas@wellesley.edu" class="auth_mail" title="E-mail the corresponding author ; Elissa Koff
- 关键词：Impulse buying ; Body image ; Negative affect ; Self-regulation ; Mediation
- 刊名：Personality and Individual Differences
- 出版年：2017
- 出版时间：15 January 2017
- 年：2017
- 卷：105
- 期：Complete
- 页码：330-334
- 全文大小：180 K
文摘
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The relationship between four body image variables and impulse buying were examined.
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Variables were aspects of body satisfaction, investment, and comparison tendencies.
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The affective dimension of impulse buying was related to body image variables.
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Negative affect mediated the relationship between body image and impulse buying.