Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia

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• 作者：Thapanat Buaphiban^a ; ^{mon5447@gmail.com} ; Dothang Truong^b ; ^{truongd@erau.edu}
• 关键词：Low cost carriers ; Theory of planned behavior ; Attitudes ; Buying intention ; Buying behavior ; Subjective norms
• 刊名：Journal of Air Transport Management
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：59
• 期：Complete
• 页码：124-133
• 全文大小：567 K
• 卷排序：59

文摘

A research model was developed based on the Theory of Planned Behavior. A survey of 791 passengers was conducted in Thailand. Attitudes toward LCCs were found to indirectly influence the buying behavior. Subjective norms were found to indirectly influence the buying behavior. Perceived behavioral control was found to directly influence the buying behavior.