文摘
Between 1989 and 1995, the U.S. Agency for International Development funded the Nutrition Communication Project (NCP). NCP collaborated with the Government of Mali, UNICEF, and 10 nongovernmental organizations (NGOs) in a community-based program to improve women's and children's nutritional status. Increasing consumption of vitamin A-rich foods was stressed. Three southern regions of the country, with approximately 750,000 of Mali's 9 million people, were involved.Village-based health staff and volunteers were trained to use stories and drama to introduce new concepts and model desired behavior, as well as to negotiate individual behavior changes. This article focuses on the project's design and implementation, highlighting the qualitative data and processes used to develop the communication strategy. A final evaluation demonstrated that NCP was associated with positive changes in maternal diet and child feeding behaviors. NCP continues in Mali under the auspices of the government, UNICEF, and the NGO consortium.