The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms

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• 作者：Gerben Hardeman^aAuthor Vitae ; Xavier Font^b ; ^{x.font@surrey.ac.uk}Author Vitae ; Jeroen Nawijn^cAuthor Vitae
• 关键词：Normative appeals ; Descriptive norms ; Injunctive norms ; Benefits ; Individual self ; Collective self
• 刊名：Tourism Management
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：59
• 期：Complete
• 页码：484-493
• 全文大小：512 K
• 卷排序：59

文摘

Appealing messages are preferable to factual messages. Self-benefit messages are preferable to other (non-self) benefit messages. Benefit and descriptive appeals are preferable to injunctive appeals. These are irrespective of activating individual or collective levels of the self. ANVR have reoriented their sustainability programme in accordance.