Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism

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• 作者：Walid Chaouali^a ; ¹ ; ^{chaouali.walid@yahoo.fr} ; Nizar Souiden^b ; ² ; ^{nizar.souiden@mrk.ulaval.ca} ; Riadh Ladhari^b ; ³ ; ^{riadh.ladhari@mrk.ulaval.ca}
• 关键词：Mobile banking ; Theory of trying ; Attitudes ; General self-confidence ; Cynicism
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：35
• 期：Complete
• 页码：57-67
• 全文大小：408 K
• 卷排序：35

文摘

Attitude toward mobile banking is determined by attitude toward success. Attitude toward mobile banking is determined by attitude toward failure. Attitude toward mobile banking is determined by attitude toward learning to use mobile banking. Consumers’ attitudes are significantly influenced by general self-confidence and cynicism.