From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences
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- 作者：Ben Walmsley b.walmsley@leeds.ac.uk" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Audience engagement ; Audience development ; Arts marketing ; Digital marketing ; Arts management
- 刊名：Poetics
- 出版年：2016
- 出版时间：October 2016
- 年：2016
- 卷：58
- 期：Complete
- 页码：66-78
- 全文大小：811 K
文摘
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Digital engagement can facilitate artistic contextualization; enhance audience anticipation; and develop new audiences.
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Digital engagement with audiences can facilitate cognitive decoding and enhance kinaesthetic and emotional responses during an artistic event.
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Digital platforms can encourage a slower, deeper, more relational and more democratic artistic engagement with audiences.
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Digital platforms can encourage and facilitate slow, in-depth artistic critique.