Legitimate to whom? The challenge of audience diversity and new venture legitimacy

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• 作者：Greg Fisher^a ; ^{fisherg@indiana.edu} ; Donald F. Kuratko^a ; ^{dkuratko@indiana.edu} ; James M. Bloodgood^b ; ^{jblood@ksu.edu} ; Jeffrey S. Hornsby^c ; ^{hornsbyj@umkc.edu}
• 关键词：Entrepreneurship ; New ventures ; Legitimacy ; Resource acquisition ; Institutional logics
• 刊名：Journal of Business Venturing
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：32
• 期：1
• 页码：52-71
• 全文大小：1094 K
• 卷排序：32

文摘

We identify mechanisms to establish new venture legitimacy across diverse audiences. We connect venture legitimacy criteria with the institutional logics of various audiences. We assess how entrepreneurs use framing to manage venture legitimacy across audiences.