Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain

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• 作者：M. Rubio-Valera^a ; ^b ; ^c ; ^{mrubio@pssjd.org" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; A. Ferná ; ndez^a ; ^cAuthor Vitae ; S. Evans-Lacko^dAuthor Vitae ; J.V. Luciano^a ; ^eAuthor Vitae ; G. Thornicroft^fAuthor Vitae ; I. Aznar-Lou^fAuthor Vitae ; A. Serrano-Blanco^e ; ^gAuthor Vitae
• 关键词：Social stigma ; Social discrimination ; Mental disorders ; Mass media
• 刊名：European Psychiatry
• 出版年：2016
• 出版时间：January 2016
• 年：2016
• 卷：31
• 期：Complete
• 页码：44-51
• 全文大小：357 K

文摘

Reducing public stigma could improve patients’ access to care, recovery and social integration. The aim of the study was to evaluate a mass media intervention, which aimed to reduce the mental health, related stigma among the general population in Catalonia (Spain). We conducted a cross-sectional population-based survey of a representative sample of the Catalan non-institutionalized adult population (n = 1019). We assessed campaign awareness, attitudes to people with mental illness (CAMI) and intended behaviour (RIBS). To evaluate the association between campaign awareness and stigma, multivariable regression models were used. Over 20% of respondents recognized the campaign when prompted, and 11% when unprompted. Campaign aware individuals had better attitudes on the benevolence subscale of the CAMI than unaware individuals (P = 0.009). No significant differences in authoritarianism and support for community mental health care attitudes subscales were observed. The campaign aware group had better intended behaviour than the unaware group (P < 0.01). The OBERTAMENT anti-stigma campaign had a positive impact to improve the attitudes and intended behaviour towards people with mental illness of the Catalan population. The impact on stigma was limited to attitudes related to benevolence. A wider range of anti-stigma messages could produce a stronger impact on attitudes and intended behaviour.