Marketing a Radiology Practice

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• 作者：David C. Levin ; MD^a ; ^b ; ^{david.levin@jefferson.edu" class="auth_mail" title="E-mail the corresponding author} ; Vijay M. Rao ; MD^a ; Adam E. Flanders ; MD^a ; Baskaran Sundaram ; MD^a ; Margaret Colarossi ; BS^c
• 关键词：Medical economics ; radiology and radiologists ; socioeconomic issues ; medical marketing ; radiology management
• 刊名：Journal of the American College of Radiology
• 出版年：2016
• 出版时间：October 2016
• 年：2016
• 卷：13
• 期：10
• 页码：1260-1266
• 全文大小：137 K

文摘

In addition to being a profession, the practice of radiology is a business, and marketing is an important part of that business. There are many facets to marketing a radiology practice. The authors present a number of ideas on how to go about doing this. Some marketing methods can be directed to both patients and referring physicians. Others should be directed just to patients, while still others should be directed just to referring physicians. Aside from marketing, many of them provide value to both target audiences.