A mixed methods approach to the posting of benevolent comments online
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- 作者：Yoon-Jung Janga ; jang_yj@cj.net" class="auth_mail" title="E-mail the corresponding author ; Hee-Woong Kimb ; kimhw@yonsei.ac.kr" class="auth_mail" title="E-mail the corresponding author ; Yoonhyuk Jungc ; yjung@unist.ac.kr" class="auth_mail" title="E-mail the corresponding author
- 关键词：Online comments ; Cyberbullying ; Malicious comments ; Benevolent comments ; Social exchange theory ; Mixed methods
- 刊名：International Journal of Information Management
- 出版年：2016
- 出版时间：June 2016
- 年：2016
- 卷：36
- 期：3
- 页码：414-424
- 全文大小：805 K
文摘
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Mixed methods: qualitative study with interview and quantitative study with survey.
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Social exchange theory with benefit-cost assessment.
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Four benefit factors and one cost factor in the qualitative study.
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Research model testing with six decision factors in the quantitative study.
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Three main antecedents of posting benevolent comments online in terms of self-interest, altruism, and rationality.