The ACTB upstream activating sequence (UAS) only activates TATA-containing promoters.
Serum response factor (SRF) and the TATA box-binding activity of TBP are important.
An Initiator (INR) core element confers bi-directional activity to the UAS of ACTB.
SRF regulates the cytoskeleton/contractile gene family via TATA-containing promoters.
Gene-specific regulation involves matching regulatory and core promoter elements.