A crossroads for bioplastics: exploring product developers' challenges to move beyond petroleum-based plastics
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- 作者：Sebastian Brockhausa ; sbrockhaus@weber.edu" class="auth_mail" title="E-mail the corresponding author ; Moritz Petersenb ; m.petersen@tuhh.de" class="auth_mail" title="E-mail the corresponding author ; Wolfgang Kerstenb ; logu@tuhh.de" class="auth_mail" title="E-mail the corresponding author
- 关键词：Sustainability ; Bioplastics ; Theory of planned behavior ; Consumer goods ; Product development ; Behavioral research
- 刊名：Journal of Cleaner Production
- 出版年：2016
- 出版时间：20 July 2016
- 年：2016
- 卷：127
- 期：Complete
- 页码：84-95
- 全文大小：1710 K
文摘
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Bioplastics are confined to niche markets and struggle to break the mainstream.
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Study based on interview data with 32 product developers of consumer goods.
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Product developers are intrinsically motivated to make more use of bioplastics.
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The Theory of Planned Behavior explains product developers' behavior.
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They often refrain from using bioplastics due to several behavioral roadblocks.